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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638609
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
1839 results
New favorite!
[I received this product in exchange for my honest review] This might be my new favorite concealer! I love the applicator. It allows the product to glide on smoothly. Do be careful because it is very easy to get more than you want! That happened to me the first couple of times I used it. The shade is spot on and you can't tell it's on, it blends in so nicely!
It works!
[I received this product in exchange for my honest review] I'm not usually good with picking concealer colors, but I took a chance and wow what a difference it makes. My eyes and my deep is much brighter and it also holds my eyeliner and it would be definitely buy this again. Once my only complaint comes out way too much comes out so don't twist too much..
LOVE THIS
I LOVE this concealer! Everything from the soft spongey applicator to the coverage gets a 10/10 from me! I was a little apprehensive selecting a color online without ever seeing it in person but I think since they have such a huge selection of shades it's pretty simple to find your perfect match. It blends in so nicely to your skin, and covers up redness and blemishes amazingly well. Never cracks or cakes. I don't know if it actually fills in wrinkles, but that would just be the icing on top!
Long lasting
[I received this product in exchange for my honest review] This is a well covering concealer. And I love the color of it. It just plans in so easily having the application. Tool makes it a breeze and messfree. And you can lay it and fade it out with a brush and having it. Come up through the sponge just makes it so much cleaner and so much better. And my skin is so silky. Smooth whatever the ingredients are in there. Just absorb braid in my skin. And made it so even and took away all my fine lines just a flawless look, and it made it a little dewy and a little glowy, I absolutely loved having this cream on my face and it lasted all day long.
IT Cosmetics-Do it all in one🎯😍
I usually use concealer product before I make up to get best results.I am excited to try IT Cosmetics Do All Radiant Concealer. I picked fair cool pink undertone color, very neutral color with my skintone. This serum is very special with ulti-vitamine,not only coceal skin imperfections but olso hydrate dryness and brighten dull skin.So magical! My dark spot is clear, skin glowy and textured after applying this serum.I received this product as a free sample in exchange for my honest review. Thank you so much.This product is so great. Very highly recommend👍
