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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638565
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Silica, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Kaolin, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Aluminum Hydroxide, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Ci 77007 / Ultramarines.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
1951 results
Nice concealer
[I received this product in exchange for my honest review] Wonderful concealer. Really brightens! Nice finish, totally buildable coverage. Shade works well for me. Very blendable. Overall great!!!
Smooths and brightens skin
I don't typically use a concealer, so was excited to try the Do It All Radiant Concealer by IT Cosmetics. I am very fair and have mature skin, so I chose the Fair Warm 120 shade. The applicator itself took a while for the product to come to the surface, it took quite a few clicks. I dabbed it gently under my eyes and used my fingers to smooth out the product. It did a great job with coverage and brightened my eyes, which I liked. I think this is a good concealer and will also work very well under a foundation.
Blends great
[I received this product in exchange for my honest review] Comes out heavy but that's possibly my fault. Goes on very smoothly and blends in great. I personally picked the wrong shade, but was able to blend to look good on my skin. Used with their lotion.
Great for our 40+ skin
[I received this product in exchange for my honest review] This is fantastic say bye to all the powder or cream concealers that make you look cakey and old. This feel so good so smooth, no smell and great for all skin type. The have shades for everyone, very inclusive. I do very light for my everyday life but I can see this being buildsble for a formal or picture look. My girls over 40 this one is for us.. very little goes long way so it is priced well. Run and get it. I received this in exchange for my highest review and I love it. I am so glad they sent this to me. A big plus… it has great vitamins for our beautiful skin.
This is it
[I received this product in exchange for my honest review] I was gifted this product in exchange for an honest review. I was worried this was going to be too dark, but a thin layer meshed in with my skin perfectly. It's also so hydrating that it's comfortable under the eyes, not drying but also not obnoxiously shiny and no detectable fragrance. I looked awake and radiant and it still looked good hours later. Does it sink into fine lines? Yes, but if you have any lines, any concealer sinks in, but I didn't find them to be all that pronounced and you could tap them out with your finger. It has a twist up applicator and a sponge tip which I'm personally not a fan of - it's wasteful and hard to keep clean, but otherwise, very good, It Cosmetics.
