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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638565
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Silica, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Kaolin, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Aluminum Hydroxide, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Ci 77007 / Ultramarines.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2583 results
Easy to use concealer
[I received this product in exchange for my honest review] I enjoyed using this concealer. It worked well with smooth application and did not put out too much product at one time. Its application method keeps your hands clean. I had no problems removing it easily. It lasted all day. My only complaint is sometimes the applicator got clogged.
Definitely keeping this in my bag!
This product is a great way to cover the circles under my eyes! Lightweight, non greasy formula makes it seem like I'm not wearing anything at all.
Blends beautifully
[I received this product in exchange for my honest review] The IT Cosmetics Do It All Radiant Concealer provides excellent coverage and a natural, radiant finish. The creamy, blendable formula effectively conceals dark circles, blemishes, and redness without feeling heavy or cakey. The concealer is available in a wide range of shades and contains beneficial skincare ingredients like hyaluronic acid and niacinamide. While the twist-up applicator can be tricky to use, the concealer is considered a high-quality, versatile product that delivers a radiant, natural-looking finish.
Okay okay
The IT Concealer is creamy, easy to apply, and very buildable without looking cakey. It lasts all day, blends smoothly, and a little goes a long way, making it great value for the price. A reliable concealer for natural or full-coverage looks. If you want it to sound more casual, more professional, or tailored to under-eyes vs blemishes, I can adjust it
Nice coverage
[I received this product in exchange for my honest review] I recieved this as a duo with a great cream. I am really impressed with the concealer. It covers well and blends well it has a nice finish. It is Lightweight and smooth. Not flaky. I feel like it helps with moisturizing. The color match worked. I like the twist and smooth top this all helps with eliminating waste making it a good value.
