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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638565
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Silica, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Kaolin, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Aluminum Hydroxide, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Ci 77007 / Ultramarines.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2545 results
Amazing coverage with a natural radiant finish
I love how it covers my imperfections; I will continue buying it.
Natural finish and easy to apply
[I received this product in exchange for my honest review] The concealer has a thin consistency which makes it user-friendly and easy to glide on. I dispense some on the back of my hand and tap a foundation brush into it. I use it all over my face for my dehydrated skin. I like more of a minimal, no-makeup look. My imperfections still peek through a little, but I like that.
New favorite concealer
I received this product in exchange for my honest review. I've reached a point in my life where I rarely deviate from certain makeup staples, because as my skin is changing, I know their efficacy and quality. However, this concealer might just make it into the rotation! It's a beautiful concealer. I love its lightweight, serum quality. With its buildable coverage and creamy texture, It applies beautifully. I also think the skin care elements in the concealer help its application and its wearability. I've mainly used this concealer under my eyes, as I prefer lighter coverage there anyway and it wears beautifully and lasts with minimal creasing in my opinion.
Easy daily use concealer
[I received this product in exchange for my honest review] The color is very accurate on the skin and blends seamlessly for a natural finish. The applicator is easy to use and helps prevent any mess. The texture is just right, not too thick or too thin, making it easy to apply and build coverage where needed. Overall, a reliable concealer that performs exactly as expected.
Settles Into fine lines
[I received this product in exchange for my honest review] Unfortunately, I did not find that this works well enough to cover any dark circles or other face issues that should be easily covered with concealer. It settles into fine lines and wrinkles, which was a little disappointing, and it feels cakey. It does leave a matte finish and it is not difficult to remove with makeup wipes.