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IT Cosmetics Do It All Radiant Concealer
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Highlights
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638565
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Silica, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Kaolin, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Aluminum Hydroxide, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Ci 77007 / Ultramarines.
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2655 results
Sad it didn't work out for me
I love the appearnace and performance but this is NOT for people with sensitive skin around the eyes! I had the worst rash ever around orbital bone after 2 days of use with no other changes in my routine.
Great Product Terrible Packaging
The serum concealer is gorgeous. The packaging is so frustrating I am returning. The sponge tip is quite firm which is neither good or bad, but the turning mechanism stopped working on the second use. I have tried working with it to no avail. Trying to decide if it is worth a replacement.
Such a Disappointment
I purchased this in multiple colors based on a sample and am so disappointed. While the sample volor matched my skintone and blended perfectly, the same color in the full size is orange-looking and doesn't blend well no matter the applicator. Speaking of which, the packaging is awful - it takes untold minutes twisting the base to get the product to come out of the attached tip (which is deceptively made to look like a sponge but is instead a firm tip covered in fuzzy stuff that is not conducive to smooth application), and I have to twist so many times for each successive use. I am tired of fighting with it and am disappointed that I fell for the sample and invested in multiple full size colors to have throughout the seasons. Now they have to go in the trash, and I am back to using my regular concealer. What a waste of time and money.
I love it
I would recommend
Loved it!
Great for mature skin