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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638599
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2556 results
Not cakey
The coverage was good for what I needed. I usually don't need that much coverage. It did last throughout the day for me and did work well. Wasn't cakey at all. I received this item in an exchange for an honest review.
Great product! Totally recommend
[I received this product in exchange for my honest review] I recently tried IT Cosmetics Confidence in a Cream Do-It-All Concealer, and it's become a must-have in my makeup bag! The coverage is amazing — it hides dark circles, redness, and imperfections without looking cakey or heavy. The formula feels creamy and hydrating, so my under-eye area stays smooth and fresh all day, and it blends like a dream with a brush or sponge. Whether I'm going for a natural look or full glam, this concealer delivers beautiful, long-lasting results. Totally recommend! ✨🖤
Great product
[I received this product in exchange for my honest review] This product is amazing just like all the other products from this brand. I only gave it 3 stars because it doesn't match my skin color as well as I thought this shade would. Other than that, I would say it's great! It goes on very smooth. I have large pores and it dint seem to make those appear larger like some products I've tried. It is very long lasting. I will definitely try again, with the right shade.
Dewy Glow
[I received this product in exchange for my honest review] When you first get this, be prepared to have to twist ALOT for the cream to get to the top. After that I found that one twist was usually enough for under both my eyes. This was not drying at all, it gave me a nice dewy finish. I would consider this medium weight. I did not experience any creasing while wearing it.
It's okay
This concealer is okay. I had to twist it a lot before any came out. So much that I thought it was defective, because I kept twisting and twisting. Just looking at it, it doesn't look like it would match my skin tone. When I put it on, it doesn't look like it either but then I blend it in and it looks fine. It gets rid of redness and makes my under eye circles look better, at least from a distance. Up close though, you can tell that I'm wearing it. [I received this product in exchange for my honest review]
