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IT Cosmetics Do It All Radiant Concealer
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Highlights
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638616
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2650 results
Best concealer for older skin
I picked this up at Ulta a few weeks back. My normal shade choice of light neutral seemed a bit too yellow on me. So, I ended up getting shade 220 light med. Cool. I was quite shocked how well this blended into my under eye and lid without making my wrinkles look worse. It actually covered the darkness and smoothed out the look of the wrinkles. It stayed all day and only slight creasing. I am very happy with this product. Good job IT cosmetics!
Great product
[I received this product in exchange for my honest review] This was not a shade match and product was very hard to get out of it's container. If the correct shade it would have been perfect. Texture was light weight and flawless
Just ok
[I received this product in exchange for my honest review] The IT Cosmetics Do It All Radiance Corrector is decent, but a bit underwhelming for the hype. It has a nice lightweight feel and gives a subtle glow, which I appreciate, and it blends fairly easily. However, the coverage is very sheer and doesn't do much correcting on its own, especially for darker spots or discoloration. It's fine for a natural, minimal makeup day or layered under foundation, but it didn't really "do it all" for me. Not bad, just not something I'd go out of my way to repurchase.
Not cakey or greasy
I received this product in exchange for my honest review. The texture is smooth and not greasy or cakey. Convenient stick. I use it under my eyes. Cost is a high for the 0.2 fl oz. Lots of skin tones available to choose from.
Best concealer, flawless finish
I received this product in exchange for my honest review. This concealer from it cosmetics really impressed me! It was smooth and very blendable, non- scented, and provides such a natural finish to my skin. I have the shade Neutral Light 210 and it's a great match! The coverage is medium and very buildable. It does take several clicks to get the product going however. Overall this will be a new staple!
