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Summary
Lock in color with this versatile eye primer crayon. Worn alone or under shadow, it delivers a subtle tint while boosting vibrancy and wear for 8+ hours. Blendable, crease-resistant, and fade-proof—perfect for any look, any occasion.
Benefits
- Function: Increase color + hold of eyeshadow pigments for all-day color payoff
- Unique Feature: Sleek, retractable tip
- Recommended Use: Wear as a stand alone eyeshadow, or underneath pigments to amp up color payoff
- Coverage: Sheer to Full; Buildable
Features
- Additional Info:
- 8+ Hour Wear
- Use on the face and eyes
- Crease-resistant
- Fade-resistant
- Built-in sharpener
- Twist-up applicator
Item 77000923
Apply your Eyeshadow Base Primer directly onto your lid. With a fluffy eye brush, blend it across the center and into the crease. Once the base is set, create your eye looks with increased eyeshadow pigmentation and 8+ hour wear.
Persuade: Cyclopentasiloxane, Trimethylsiloxysilicate, Ozokerite, Dimethicone, Ethylhexyl Palmitate, Quaternium-90 Bentonite, Polyethylene; Ethylhexylglycerin, Propylene Carbonate, Sorbitan Sesquioleate, Tocopherol, Phenoxyethanol, [+/ -: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77499), Iron Oxides (Ci 77492), Iron Oxides (Ci 77491)]
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
100% best eyeshadow primer
Cliff notes: This here is as good as it gets, imo. I use it as a multi purpose product, it has good longevity, easy to remove, and does not irritate my sensitive eyes. It could do the same for you. I have this in the shade persuade. I want to let y'all know I've tried a few other popular eye pr...
Most Helpful Critical Review
It's okay…
I bought this instead of Mac Paint Pot, I wanted to try something different. I like the color of this shade (its the lighter color) but it dries almost immediately upon application, making it very difficult to blend out with a brush. That said, it needs to be blended otherwise its patchy. I was ho...
150 results
It's a no for me…
Nope, I have tried so many times, so many ways, to make this stuff work, but it just doesn't. I don't get what any of those YouTubers are talking about tbh. I do like that it's opaque on the lid. Don't blink though, cuz it will crease. Shadows often look patchy when I try to blend them on top of this. I've even tried mixing this with other primers (About Face, Too Faced, Urban Decay, the Ulta primer, Nars…) The primers that I normally use work well, to varying degrees, UNTIL I mix this one in. It's not the one for me.
Perfect eye primer
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I love this eye primer! It's great by itself or as an eyeshadow base. All day wear!!
Not Good
I watch a lot of beauty Youtubers, some of whom are MUAs. They swear by this product for people with oily lids & discoloration. This product is pigmented and opaque so for that it gets 2 stars. If you ACTUALLY have oily eyelids, do not waste your time buying this product. It starts creasing within seconds of application & within an hour you will see it melting like butter if you've got hooded eyes. WetnWild Megalast eyeshadow primer & Milani eyeshadow primer work much better for very oily lids.
It melts with your eyeshadow
I've tried so many eyeshadow primer, this is the worst so far. Not recommended if you have oily skin.
Best eyeshadow primer!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I love the color & consistency of the sigma primer. It keeps my shadow in place all day. The best part is the ease of application through a pencil.