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Madison Reed ColorWonder Demi-Permanent
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Highlights
Summary
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
- Content's Packaging May Vary
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627051
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Ethanolamine, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, Toluene-2,5-Diamine Sulfate, 2-Methylresorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-2-Hydroxytoluene.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Ratings Distribution
Hair Type
Most Helpful Positive Review
This makes going grey a game changer!
This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...
Most Helpful Critical Review
You'll be wondering a lot of things, none of them good.
Another day, another drama! This one brought to you by Ulta Beauty & Madison Reed. First of all Ulta Beauty continues to be sub-par in their stocking & shipping, The 1 item I originally ordered scheduled to arrive on 1/29, did not arrive until 2/2. Which may not seem like a big deal in the grand sc...
966 results
Not what I wanted !
Hair Type Wavy Hair
I purchased alight brown. I got a burgundy
Eh
It doesnt smell that bad but still has a smell. Doesnt burn or transfer to sheets. It did color my hair a tad but not as much as i thought it would. More like a gloss, doesnt change color really. Gets rid of some brassyness i had though so thats nice
loved the color, but didn't do what it eaid
Reviewed at

loved the color. I was so happy with it, but I'm less than 25% grey, followed the directions, and my greys didn't blend in like was advertised. Not sure if I would try again.
Zero burn
Hair Type Straight Hair
I love that these aren't harsh on my hair. There is no bad smell and zero burn. Also, I have white sheets and pillowcases and nothing rubbed off or bled onto anything.
More Cherry than plum
I love this demi permanent but this particular shade turns up more red than plum for me. Used as directed on natural light brown hair, not dyed previously. I want to try other MR colors but since this one is different from the label, I feel hesitatnt to try other shades.