SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Madison Reed ColorWonder Demi-Permanent #1
Madison Reed ColorWonder Demi-Permanent #1

Tab through the images or use the previous or next buttons to navigate each product image

Madison Reed ColorWonder Demi-Permanent

$34.00

Replenish & Save

    • Midnight Blues Colorwonder Demi-Permanent
    • Espresso Yourself ColorWonder Demi-Permanent
    • Black Velvet ColorWonder Demi-Permanent
    • Plum and Then Some ColorWonder Demi-Permanent
    • That Mocha Mojo ColorWonder Demi-Permanent
    • Brunette Bombshell ColorWonder Demi-Permanent
    • Better Off Bronze ColorWonder Demi-Permanent
    • Cherrybomb ColorWonder Demi-Permanent
    • That's So Fire ColorWonder Demi-Permanent
    • Sparkling Rosé ColorWonder Demi-Permanent
    • Silver & Bold ColorWonder Demi-Permanent
    • Iconic Bronde ColorWonder Demi-Permanent
    • UCONNIC BLONDE ColorWonder Demi-Permanent
    • You Slay Latte ColorWonder Demi-Permanent
    • Amber Glow ColorWonder Demi-Permanent

    Offers

    Pickup and delivery options

    In stock and ready to ship

    Yay! You're earning points!

    Details

    Benefits

    • Easy to apply and works in just 20 minutes
    • Works with your hair to boost, enhance, and add to your color
    • Depending on condition of hair and specific shade used*
    • Content's Packaging May Vary

    Key Ingredients

    • ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.

    Item 2644707

    How To Use

    • Step 1: Mix the color and activator
    • Step 2: Apply color all over from roots to ends
    • Step 3: Process for 20 minutes
    • Step 4: Shampoo, condition, rinse

    Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.

    A few pro tips before you color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.

    Ingredients

    ColorWonder Demi-Permanent Hair Color: Aqua (Water), Glycol Cetearate, Propylene Glycol, Ethanolamine, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, P-Aminophenol, 2-Amino-3-Hydroxypyridine, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl
    ColorWonder Color Activator: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium EDTA
    Cleansing Wipe: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal
    Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene
    Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool

    Frequently bought together

    3 items

    Current Product

    Madison Reed

    ColorWonder Demi-Permanent

    Color
    You Slay Latte
    $34.00
    Biolage

    Hydra Source Conditioning Balm for Dry Hair

    Size: 8.0 oz
    $24.00
    Biolage

    Hydra Source Shampoo for Dry Hair

    Size: 13.5 oz
    $24.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Current Product

    Madison Reed

    ColorWonder Demi-Permanent

    Color:
    You Slay Latte
    $34.00

    Step 2

    Redken

    One United All-In-One Multi-Benefit Treatment

    Size:: 5.0 oz
    $30.00

    Step 3

    amika

    Soulfood Nourishing Mask

    Size:: 8.0 oz
    $36.00

    We think you'll like

    12 items

    Powered by syndigo

    Q&A

    Showing 20 out of 43 Questions
    Q
    how long does this stuff stay in
    Asked by Chelsea Burns
    Official Answer By Madison Reed - Syndication
    ColorWonder is our vibrant demi-permanent hair color for an instant vibe shift. ColorWonder can give you a pop of color, boost or darken your existing shade, or blend away the first signs of gray. It does not lighten your hair and your results depend on your current hair color. Plus, it washes out gradually, so you can find "the one for right now” then switch it up on your terms. Depending on your shampoo and hair care routine this can last 25-30 washes.Was this answer helpful to you
    Q
    Hi! Can I use this product after getting a gloss treatment?
    Asked by V
    Official Answer By Madison Reed - Syndication
    Yes you can use this safely after getting a Gloss treatment.Was this answer helpful to you
    Q
    What is the best way to use the product on a man?
    Asked by Catherine
    Official Answer By Madison Reed - Syndication
    This is intended for the hair on your scalp only and can be used on men or women. Please follow directions provided in the kit.Was this answer helpful to you
    Q
    I purchased the gloss in shade espresso and it matches my hair perfectly! But I want to give this one a try so it'll last longer. Which shade is the closest to the gloss in espresso? I'm not sure which shade I should buy.
    Asked by Beauty bea
    Official Answer By Madison Reed - Syndication
    Espresso Gloss can be matched with several shades. The Color Wonder shade will depend on the color your hair is.Was this answer helpful to you
    Q
    Will this make my hair oily or greasy like a gloss or glaze? I have very fine, thin, and oily hair.
    Asked by Hiltop
    Official Answer By Madison Reed - Syndication
    Hello! The ColorWonder is demi-permanent, so sits on the outside of the strand. We do recommend strand testing, prior to all over coloring, to ensure you are happy with the results.Was this answer helpful to you
    Q
    Can you mix only half of the product and then mix the other half the next time you need it?
    Asked by rinx
    Official Answer By Madison Reed - Syndication
    We do not suggest mixing in small portions as this may affect end-results. It’s imperative to your results that enough product is used to fully saturate your strands. If you do mix smaller portions, we strongly suggest using a kitchen scale to get accurate measurements. It is important to make sure to cap the remaining product separately and air-tight for future uses. ​​​Was this answer helpful to you
    Q
    Just colored my hair three weeks ago. How long do I need to wait before using this product?
    Asked by Millster
    Official Answer By Madison Reed - Syndication
    You can use this color 10-14 days after coloring.Was this answer helpful to you
    Q
    will it cover gray 'roots' on dark auburn hair?
    Asked by NotReadyForGray
    Official Answer By Madison Reed - Syndication
    Hello! No, ColorWonder is not designed for gray coverage. We recommend our Radiant Color if coverage is needed.Was this answer helpful to you
    Q
    For male hair 5 inches long, how many treatments can I get out of one purchase? Can you confirm this last 60 days if I wash on alternate days?
    Asked by ALBERT
    Official Answer By Madison Reed - Syndication
    If you have really thick hair you may want to use two to start. However, 5 inches and a average amount of hair, one kit will work. This is designed to gradually fade over time and it will fade faster the more it is shampooed. We recommend a color protecting shampoo and conditioner as well as washing your hair in tepid water.Was this answer helpful to you
    Q
    Is 1 box enough for long hair ?
    Asked by Lily
    Official Answer By Madison Reed - Syndication
    If your hair is very long or thick, you may need a second kit to ensure full coverage.Was this answer helpful to you
    Q
    Would this work on blonde highlights?
    Asked by abby
    Official Answer By Madison Reed - Syndication
    Hello! While this will tone them, the exact result does depend on the lightness of the highlights and porosity of the hair.Was this answer helpful to you
    Q
    What strength developer does this product use?
    Asked by Liyyyy
    Official Answer By Madison Reed - Syndication
    Hello! ColorWonder uses a 5 volume activator.Was this answer helpful to you
    Q
    Can I mix a small portion for one side of my head and save the rest for another time?
    Asked by La la
    Official Answer By Madison Reed - Syndication
    Hello! Yes, the ratio of color to activator is 1:1.5, if you do need to mix a smaller portion.Was this answer helpful to you
    Q
    I want my hair color (prior natural black now mostly silver gray if not colored) a darker brown without any red or brassy tones. I color at myself at home, what easy apply with great color & quality brand do you recommend please. What green or blue shampoo/conditioner brand as well.
    Asked by Kim
    Official Answer By Madison Reed - Syndication
    Hello! We suggest taking our Color Quiz to help you find your perfect match with our color: https://www.madison-reed.com/color-advisor-ulta You can find our shampoos on our brand page here on Ulta as well. We offer a blue shot to mix in with any of our shampoos for toning brass in brunette.Was this answer helpful to you
    Q
    I have chocolate brown hair but my roots are hot. My hairstylist keep dying them but they still come out hot redish and gray and they won't go away. Can this product cover them
    Asked by Kristine
    Official Answer By Madison Reed - Syndication
    Hello! This product is not formulated for gray coverage, so will not be the best option for this.Was this answer helpful to you
    Q
    My hair is light brown. When I have darkened it in the past it had a greenish grey color especially on my ends. How do I get to a dark mocha or espresso brown with out the greenish grey color?
    Asked by Darker hair needed
    Official Answer By Madison Reed - Syndication
    We’d love to help you with this hair color journey. This will be a two-step coloring process to gorgeous results. When going lighter in color or if your hair has faded to a lighter color, tone and pigment are removed from the hair. In order to go darker, those tones and pigments need to be reintroduced back into the hair in order for maximum tonal result and color longevity. We suggest you add warmth back into your hair with our ​​​​prior to using permanent or demi permanent color. Our Miele Gloss is a great way to add the needed warmth back to the hair before coloring with a darker shade. For the application, we'd recommend applying Gloss first over the previous lighter sections. Let the color process for 25 minutes. After that, rinse and shampoo. Once your hair is dry, you can apply the darker shade of your choosing. ​​​​​ ​​​I hope this is helpful for you. Please let me know if you have any further questions or concerns about this process.Was this answer helpful to you
    Q
    After following the steps provided in the instructions and drying my hair, I've noticed that a few pieces of my hair are still my natural color. I have shorter hair and didnt use all of the product provided, so i have some leftover. How long does the dye last once mixed with the activator? Can i use it again to touch up the few pieces that didnt hold the color?
    Asked by Stella
    Official Answer By Madison Reed - Syndication
    Coloe is only good for one hour after it has been mixed. After the one hour it no longer has the ability to alter your hair color.Was this answer helpful to you
    Q
    Hello! Just wondering if any of the colors (especially black velvet ) tend to smudge/bleed on clothing once the process of coloring the hair has been completed (washed and dried etc.) and ready to be styled? Thank you in advance for replying to my inquiry :)
    Asked by EllaBella
    Official Answer By Madison Reed - Syndication
    Hello! All dark hair colors bleed, and on freshly colored hair there can be some transfer. We do recommend wearing darker colors for the first couple shampoos to avoid this.Was this answer helpful to you
    Q
    My hair is kind of orange right now. I'm trying to get it towed it down. What do you think?
    Asked by Lisa
    Official Answer By Madison Reed - Syndication
    Hello! This would depend on the exact tone of your hair, we recommend asking a team member, in-store, for guidance.Was this answer helpful to you
    Q
    Is this a low developer hair color? I am looking for a low developer hair color bc I have bleached blonde hair…
    Asked by Ann
    Official Answer By Madison Reed - Syndication
    Hello! Yes, ColorWonder uses a 5 volume activator.Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    946 ReviewsWrite a Review
    68%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Hair Type
    Most Helpful Positive Review
    This makes going grey a game changer!

    This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...

    Versus
    Most Helpful Critical Review
    Iffy.

    *I received this product complimentary from Influenster in exchange for my honest review.* This dye was super easy to apply and I loved that it came with everything I needed to color my hair (minus clips). The packaging was definitely unique as I've not seen many brands use anything other than a ba...

    946 results

    Demipermanent

    Submitted 7 days ago

    By Donna W

    From NORTH JAVA, NY

    Reviewed at

    Madison Reed - Syndication

    Found out I am allergic to this Product. Applied as directed, head started Burning, and itching. Had to rinse it off.

    Was this review helpful to you?
    way too dark and purple

    Submitted 11 days ago

    By Cathy S

    From Brooklyn, NY

    Reviewed at

    Madison Reed - Syndication

    Giving two stars for the ease of use of this kit. However the color result is nowhere near any idea of the color bronze. I color my hair with Madison Reed's Firenze Brown so it's a light-medium brown with golden / mahogany tones. This kit turned my hair black with a cheap-looking purple-red cast. Praying that the complaints that it fades quickly are true. I wish I could undo it.

    Was this review helpful to you?
    Does NOT cover any gray

    Submitted 15 days ago

    By Rebecca T

    From INDEPENDENCE, KY

    Reviewed at

    Madison Reed - Syndication

    Color applied nicely and looked pretty spot on with what it looked like on package, but did not cover any of the little gray I have.

    Was this review helpful to you?
    Great product!!

    Submitted 15 days ago

    By ANN S

    From WEST MONROE, LA

    Reviewed at

    Madison Reed - Syndication

    Love the color and how shiny and healthy my hair looks! Covered grays and even seemed to have tamed them. I'll def continue to use Madison Reed. Truly impressed!

    Was this review helpful to you?
    More Permanent than Demi

    Submitted 15 days ago

    By April W

    From SAINT PAUL, MN

    Reviewed at

    Madison Reed - Syndication

    This shade is very brassy and as much as I try to cover it up or reduce the brassiness with semi-permanent colors over it, it just stays there -- even 3 months later. I have a severe growth line which shouldn't happen with demi color. The shade itself reminds me of color my great grandmother might have used when I was a kid. LOL and ugh. So anyway, I would consider this permanent hair color just and FYI.

    Was this review helpful to you?