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Highlights
Summary
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
- Content's Packaging May Vary
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627055
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Ethanolamine, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, Toluene-2,5-Diamine Sulfate, 2-Methylresorcinol, 2,4-Diaminophenoxyethanol Hcl, 4-Chlororesorcinol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Works well if you have the right color/budget
I received this product in exchange for my honest review. This kit retails for around $34, which is to me prestige pricing, and the shade is 6N Brunette Bombshell. The shade is described as medium brown, which seems accurate once the color settles in; to me, the undertone is best described as neutra...
Most Helpful Critical Review
You'll be wondering a lot of things, none of them good.
Another day, another drama! This one brought to you by Ulta Beauty & Madison Reed. First of all Ulta Beauty continues to be sub-par in their stocking & shipping, The 1 item I originally ordered scheduled to arrive on 1/29, did not arrive until 2/2. Which may not seem like a big deal in the grand sc...
1024 results
This is dark
Reviewed at

The color had a lot of black as the shade after shaking the bottle was purple in color. If you like darker color this one is for you. The "8" you would think would be light but it's not. This color was not for me. The brand is a 5 but the color is a 3 stars.
I like it
Hair Type Straight Hair
First time using this. So far so good.
Wow!
Reviewed at

I am in love. I was worried that this would not offer enough coverage for my grays. I have been unable to find a red that does not give me orange roots. I will be subscribing.
10/10 gray coverage
Hair Type Very Curly Hair
Usually nothing but permanent color helps with covering my grays. I usually permanently dye my hair once every 6 months, but wanted to extend that to about 8-9 months, but never could bc semi-permanent color just turns the gray pink (I color with red). Decided to try semi-permanent and found this at Ulta and babbaaayyyyy 🔥🔥🔥 The gray coverage of phenomenol. I have locs and left it on for 40 min to penetrate instead of 20. I also used cherry bomb (red). Next time, I'll use copper so it's a bit lighter, but outside of that I LOVE it.


Never gotten more compliments in my life!
Hair Type Straight Hair
I had never dyed my hair but on a whim decided to dye it purple. Right away this was very purple and honestly I loved it! It turned out so good and I have never gotten so many compliments in my life... and still 4+ months later I still get compliments on how well the color has faded. I am someone who washes my hair about 1-2 times a week so I knew the color would last a little while. But I am surprised how long it has lasted. The first photo is my virgin hair before dying it. The second is right after I dyed and styled it and the last photo is how the dye looked about 4 months after with no touchups. I would absolutely do this again and thought the process was straight forward and easy! No complaints here!



Questions
Q&A
Showing 5 out of 59 Questions
- Q
Will it cover grey a little
- Asked by Sandra
- Official Answer By Madison Reed - SyndicationThank you for contacting Madison Reed. ColorWonder is our vibrant demi-permanent hair color for an instant vibe shift. ColorWonder can give you a pop of color, boost or darken your existing shade, or blend away the first signs of gray. It does not lighten your hair and your results depend on your current hair color. Plus, it washes out gradually, so you can find "the one for right now” then switch it up on your terms.Was this answer helpful to you
- Q
Does it cover gray roots
- Asked by Tr
- Official Answer By Madison Reed - Syndicationyes, we do recommend selecting a shade with N so that you get the best coverage.Was this answer helpful to you
- Q
Is this good for coloring grey roots? I have colored black hair
- Asked by Yvette
- Official Answer By Madison Reed - SyndicationIf you are looking for full coverage you would be better trying the Radiant Color line as it is a permanent color and will offer more uniform coverage.Was this answer helpful to you
- Q
Can I use the steel color to tone light to medium brown hair into a cooler, ashier shade?
- Asked by Lindsay
- Official Answer By Madison Reed - SyndicationWe would recommend a Toning Glaze, Color Therapy Mask or Gloss for this.Was this answer helpful to you
- Q
If I have black hair which is turning more and more white, what color will it be if I use theColorWonder demi permanent in bold grey
- Asked by Curly ĝma
- Official Answer By Madison Reed - SyndicationHello! Our ColorWonder Silver and Bold is best for guests with fully white hair that want a silvery tint. We would not recommend this if your hair is black as it will not add tone.Was this answer helpful to you