Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Madison Reed ColorWonder Demi-Permanent
Offers
Summary
Highlights
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627049
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 28 Questions
- Q
My hair is light brown. When I have darkened it in the past it had a greenish grey color especially on my ends. How do I get to a dark mocha or espresso brown with out the greenish grey color?
- Asked by Darker hair needed
- Official Answer By Madison Reed - SyndicationWe’d love to help you with this hair color journey. This will be a two-step coloring process to gorgeous results. When going lighter in color or if your hair has faded to a lighter color, tone and pigment are removed from the hair. In order to go darker, those tones and pigments need to be reintroduced back into the hair in order for maximum tonal result and color longevity. We suggest you add warmth back into your hair with our prior to using permanent or demi permanent color. Our Miele Gloss is a great way to add the needed warmth back to the hair before coloring with a darker shade. For the application, we'd recommend applying Gloss first over the previous lighter sections. Let the color process for 25 minutes. After that, rinse and shampoo. Once your hair is dry, you can apply the darker shade of your choosing. I hope this is helpful for you. Please let me know if you have any further questions or concerns about this process.Was this answer helpful to you
- Q
After following the steps provided in the instructions and drying my hair, I've noticed that a few pieces of my hair are still my natural color. I have shorter hair and didnt use all of the product provided, so i have some leftover. How long does the dye last once mixed with the activator? Can i use it again to touch up the few pieces that didnt hold the color?
- Asked by Stella
- Official Answer By Madison Reed - SyndicationColoe is only good for one hour after it has been mixed. After the one hour it no longer has the ability to alter your hair color.Was this answer helpful to you
- Q
Hello! Just wondering if any of the colors (especially black velvet ) tend to smudge/bleed on clothing once the process of coloring the hair has been completed (washed and dried etc.) and ready to be styled? Thank you in advance for replying to my inquiry :)
- Asked by EllaBella
- Official Answer By Madison Reed - SyndicationHello! All dark hair colors bleed, and on freshly colored hair there can be some transfer. We do recommend wearing darker colors for the first couple shampoos to avoid this.Was this answer helpful to you
- Q
My hair is kind of orange right now. I'm trying to get it towed it down. What do you think?
- Asked by Lisa
- Official Answer By Madison Reed - SyndicationHello! This would depend on the exact tone of your hair, we recommend asking a team member, in-store, for guidance.Was this answer helpful to you
- Q
Is this a low developer hair color? I am looking for a low developer hair color bc I have bleached blonde hair…
- Asked by Ann
- Official Answer By Madison Reed - SyndicationHello! Yes, ColorWonder uses a 5 volume activator.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
This makes going grey a game changer!
This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...
Most Helpful Critical Review
Iffy.
*I received this product complimentary from Influenster in exchange for my honest review.* This dye was super easy to apply and I loved that it came with everything I needed to color my hair (minus clips). The packaging was definitely unique as I've not seen many brands use anything other than a ba...
6523 results
Depth, Shine and Vibrancy
Reviewed at

Easy to mix and apply, this color provided a deep golden-fire depth and some serious eye-catching ooh-la-la to the hair. The color is spectacular -- and I think it would work with so many different skin tones and eye colors. I'll be sticking with this one for awhile! If you're on the fence? This is you sign to go for it! It is just hair. Have some fun!
Loved the color!
Reviewed at

Very easy application! Reminded me.of being in middle school when we all used to box dye our hair, of course, with much better results, using Madison Reed! The only thing I ran into, was almost, NOT having enough product for my entire head. I applied it light because right away it looked like there wasn't going to be enough product. I have very thick hair. I will definitely purchase again. I might have to purchase two bottles to get complete coverage. The color I used had a very nice, rich brown tone.
Great color - wish it lasted longer
Reviewed at

I love this color and Madison Reed's color match is quite accurate. It was very easy to apply. MR provides all of the necessary accoutrements (gloves, post application cleaning wipes, treatment preserves). The color was easy to mix and there was no mess. The only "con" I identify is the quick wash out. I immediately noticed less color after 3 or 4 shampoos, and this was after I used the seal as directed.
Amazing
Submitted as part of a free sample program
Reviewed at

This whole experience was amazing. The packaging was incredible. Everything is cleanerlt labeled. Instructions are so easy to read. The products smell amazing. The final results were gorgeous. Shiney and vibrant. [I received this product in exchange for my honest review]
Blue
Reviewed at

I would not recommend this product to anyone with Silver/Grey hair. I did a test on the back of my head just to be safe and I am glad I did because it turned my hair blue.