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Highlights
Summary
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
- Content's Packaging May Vary
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627049
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Works well if you have the right color/budget
I received this product in exchange for my honest review. This kit retails for around $34, which is to me prestige pricing, and the shade is 6N Brunette Bombshell. The shade is described as medium brown, which seems accurate once the color settles in; to me, the undertone is best described as neutra...
Most Helpful Critical Review
You'll be wondering a lot of things, none of them good.
Another day, another drama! This one brought to you by Ulta Beauty & Madison Reed. First of all Ulta Beauty continues to be sub-par in their stocking & shipping, The 1 item I originally ordered scheduled to arrive on 1/29, did not arrive until 2/2. Which may not seem like a big deal in the grand sc...
1002 results
Rich Color!
Reviewed at

I was so pleasantly surprised by the items that come in this kit- it made application much more efficient. I love love love this plum color, its gorgeous. It worked on my medium/dark natural brunette hair plus some of my left over bleached areas which gives some dimension. If you have hazel/green eyes absolutely try this color, it will compliment your eyes really well :)
ABSOLUTELY gorgeous and Vibrant
Reviewed at

Love it!
No more crassness
Reviewed at

I love the product. It was easy to use and nice color. It came out darker than wanted but after a few washes the color settled in and really like how it took away my grays and brassiness. Great application for in between color/highlights.
10/10 Product!
This product is a 10/10! The gray coverage is outstanding and the color payoff was amazing. I got a RICH chocolate brown result that got many compliments. Use a color-safe shampoo to ensure it lasts.
Love it!
Reviewed at

I love the color and how its a gradual wash away.
Questions
Q&A
Showing 5 out of 55 Questions
- Q
If I have black hair which is turning more and more white, what color will it be if I use theColorWonder demi permanent in bold grey
- Asked by Curly ĝma
- Official Answer By Madison Reed - SyndicationHello! Our ColorWonder Silver and Bold is best for guests with fully white hair that want a silvery tint. We would not recommend this if your hair is black as it will not add tone.Was this answer helpful to you
- Q
Why did the box not come as shown? It's a brown eco friendly box that looks nothing like that ? I ordered the Uconnic blonde 9AG but the sticker on the box says BOSS BLONDE! What should I do? Is it correct that the boxes have changed?
- Asked by Ellie
- Official Answer By Madison Reed - SyndicationHello! Our color can come both in our retail packaging or our eco friendly cardboard shipper. If you have any concerns about your order, we do recommend connecting with Ulta directly.Was this answer helpful to you
- Q
I have light brown hair with natural highlights from the sun. Once this washes out will it go back to its original color and how long will it linger for ?
- Asked by lexi
- Official Answer By Madison Reed - SyndicationHello, ColorWonder lasts about 25 shampoos, however, how long it lasts, and if it completely shampoos out, depends on each individual's hair and porosity.Was this answer helpful to you
- Q
How does this producy fade out, does it bleed like semi permanent dyes when they get wet? Would I be able to get my hair wet at the beach/pool without it staining clothes/towels?
- Asked by CP
- Official Answer By Madison Reed - SyndicationThank you for your question! Our demi-permanent color is designed to gradually fade over time with shampooing, but it should not bleed or transfer like some semi-permanent direct dyes can.Was this answer helpful to you
- Q
Is one box enough for 2 feet of fine hair? I have a lot of hair, but it's very fine.
- Asked by Ally
- Official Answer By Madison Reed - SyndicationHello, even with finer hair, due to the density and length, we would recommend two kits.Was this answer helpful to you