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Madison Reed ColorWonder Demi-Permanent
or
Highlights
Summary
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
- Content's Packaging May Vary
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627049
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Works well if you have the right color/budget
I received this product in exchange for my honest review. This kit retails for around $34, which is to me prestige pricing, and the shade is 6N Brunette Bombshell. The shade is described as medium brown, which seems accurate once the color settles in; to me, the undertone is best described as neutra...
Most Helpful Critical Review
You'll be wondering a lot of things, none of them good.
Another day, another drama! This one brought to you by Ulta Beauty & Madison Reed. First of all Ulta Beauty continues to be sub-par in their stocking & shipping, The 1 item I originally ordered scheduled to arrive on 1/29, did not arrive until 2/2. Which may not seem like a big deal in the grand sc...
992 results
Demi permanent vs permanent
Reviewed at

I've been using permanent dye for years and loved it however I was struggling to get my hair to grow past a certain length. So I switched the this Demi permanent color and love it!! My hair feels so healthy and not fried! Color stayed in fine, since it's a red color I just don't wash my hair as often.
amazing hair color
Reviewed at

I loved the easy application and the vibrant color
Gave me the perfect cowboy copper
Hair Type Straight Hair
I have a natural level 7 dark blonde hair and put this right on top and it gave me the most perfect cowboy copper! Love how it looks and will be repurchasing! I do have really long, thick hair, so I did have to purchase two bottles - just keep that in mind
Blue hair tragedy
Reviewed at

This product gave my (unprocessed) hair a really unfortunate blue tint, which is NOT the chic silver I was going for. Extremely bummed esp at this price
Best hair coloring hands down!
Hair Type Wavy Hair
Colors well including grays. Color last longer than most and hair is always so shiny!
Questions
Q&A
Showing 5 out of 53 Questions
- Q
I have light brown hair with natural highlights from the sun. Once this washes out will it go back to its original color and how long will it linger for ?
- Asked by lexi
- Official Answer By Madison Reed - SyndicationHello, ColorWonder lasts about 25 shampoos, however, how long it lasts, and if it completely shampoos out, depends on each individual's hair and porosity.Was this answer helpful to you
- Q
How does this producy fade out, does it bleed like semi permanent dyes when they get wet? Would I be able to get my hair wet at the beach/pool without it staining clothes/towels?
- Asked by CP
- Official Answer By Madison Reed - SyndicationThank you for your question! Our demi-permanent color is designed to gradually fade over time with shampooing, but it should not bleed or transfer like some semi-permanent direct dyes can.Was this answer helpful to you
- Q
Is one box enough for 2 feet of fine hair? I have a lot of hair, but it's very fine.
- Asked by Ally
- Official Answer By Madison Reed - SyndicationHello, even with finer hair, due to the density and length, we would recommend two kits.Was this answer helpful to you
- Q
I bleached my hair and tried an ion color charm silver ice toner. The toner did not work. Now my hair is a pale blond. Will silver and bold turn my hair silver?
- Asked by Patricia
- Official Answer By Madison Reed - SyndicationHello! Our Silver and Bold shade is designed to work best on hair that is naturally light or fully white. It provides a sheer silver tone that enhances and refines those lighter shades.Was this answer helpful to you
- Q
My box is missing the instructions. All over the box it says to read the inclosed instructions carefully. Can I please receive these instructions?
- Asked by T
- Official Answer By Madison Reed - SyndicationWe are so sorry to hear that was not include as it should have been. Step 1: Prep & Mix Begin with dry hair. Comb hair so it is free of any tangles. Divide and clip hair into four separate sections - two in front and two in back. This will make it easier to control the hair while applying your color. Put on the gloves provided in the kit. Puncture the ColorWonder Hair Color Cream tube with the cap and squeeze the entire tube of color into the activator bottle. Replace and tighten the bottle cap and shake it up for 45-60 seconds until fully mixed. Step 2: Apply + Process [Delete the Option that is not applicable for Guest] [OPTION A:] For first time coloring, changing the tone of your current color, or going darker. Starting in the front - apply color all over from roots to ends. Important: Make sure all of your hair is evenly saturated with color. Massage the color in completely with your hands or with a wide tooth comb. Once all of your color is applied, go back and check each section. Look for any spots that look dry and further massage in the color, or add more color if needed. Set a timer for 20 minutes, put on your processing cap, sit back, and relax. [OPTION B:] For touching up color on hair that is already color-treated. Starting in the front - apply color to the roots and saturate well so the roots are evenly covered. Set a timer for 15 minutes and put on your processing cap. When the time is up, apply the remaining color through the lengths of your hair. Important: Make sure all of your hair is evenly saturated with color. Massage the color in completely with your hands or with a wide tooth comb. Once all of your color is applied, go back and check each section. Look for any spots that look dry and further massage in the color, or add more color if needed. Set a timer for 5-10 minutes, depending on the desired amount of color change you want to see. Put your processing cap back on, sit back, and relax. Step 3: Rinse, Shampoo + Condition When your processing time is up, rinse your hair until the water runs clear. Wash your hair and lock-in your brilliant color with Madison Reed ColorSolve Shampoo + Conditioner (included in your kit). To achieve maximum color results, ColorWonder is to be applied on dry hair for 20 minutes. Using on damp hair will result in slightly less deposit of pigment since the hair is full of water and this will dilute the pigment. Please let us know if you have any other questions. Happy coloring!Was this answer helpful to you