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Summary
Highlights
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627049
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 5 out of 33 Questions
- Q
Would this work on blonde highlights?
- Asked by abby
- Official Answer By Madison Reed - SyndicationHello! While this will tone them, the exact result does depend on the lightness of the highlights and porosity of the hair.Was this answer helpful to you
- Q
What strength developer does this product use?
- Asked by Liyyyy
- Official Answer By Madison Reed - SyndicationHello! ColorWonder uses a 5 volume activator.Was this answer helpful to you
- Q
Can I mix a small portion for one side of my head and save the rest for another time?
- Asked by La la
- Official Answer By Madison Reed - SyndicationHello! Yes, the ratio of color to activator is 1:1.5, if you do need to mix a smaller portion.Was this answer helpful to you
- Q
I want my hair color (prior natural black now mostly silver gray if not colored) a darker brown without any red or brassy tones. I color at myself at home, what easy apply with great color & quality brand do you recommend please. What green or blue shampoo/conditioner brand as well.
- Asked by Kim
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match with our color: https://www.madison-reed.com/color-advisor-ulta You can find our shampoos on our brand page here on Ulta as well. We offer a blue shot to mix in with any of our shampoos for toning brass in brunette.Was this answer helpful to you
- Q
I have chocolate brown hair but my roots are hot. My hairstylist keep dying them but they still come out hot redish and gray and they won't go away. Can this product cover them
- Asked by Kristine
- Official Answer By Madison Reed - SyndicationHello! This product is not formulated for gray coverage, so will not be the best option for this.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Hair Type
Most Helpful Positive Review
This makes going grey a game changer!
This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...
Most Helpful Critical Review
Iffy.
*I received this product complimentary from Influenster in exchange for my honest review.* This dye was super easy to apply and I loved that it came with everything I needed to color my hair (minus clips). The packaging was definitely unique as I've not seen many brands use anything other than a ba...
6534 results
Great for busy moms
Submitted as part of a free sample program
Reviewed at
Such a simple, easy way to make sure your hair always looks great. The application was super simple and it lasted longer than other box dies I've used.
Shineeee
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I used the Madison Reed Demi-Permanent Hair Color in 6N and loved the results. The application was really easy, and the color went on smoothly without making a mess. The shade turned out to be a natural-looking medium brown—rich but not too dark, and very flattering. After coloring, my hair felt soft, shiny, and healthy, which I wasn't expecting from a dye. The color lasted several weeks and faded gradually without looking patchy or brassy. Since I don't have grays, I was mainly looking for a refresh and some extra dimension, and this delivered exactly that. Overall, I'd definitely recommend this if you want a natural, low-maintenance color that enhances shine and keeps your hair feeling healthy.
Shine
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I used the Madison Reed Demi-Permanent Hair Color in 6N and loved the results. The application was really easy, and the color went on smoothly without making a mess. The shade turned out to be a natural-looking medium brown—rich but not too dark, and very flattering. After coloring, my hair felt soft, shiny, and healthy, which I wasn't expecting from a dye. The color lasted several weeks and faded gradually without looking patchy or brassy. Since I don't have grays, I was mainly looking for a refresh and some extra dimension, and this delivered exactly that. Overall, I'd definitely recommend this if you want a natural, low-maintenance color that enhances shine and keeps your hair feeling healthy.
Best color for Asian Indian hair
Reviewed at
I used this product 4-5 times to get the best results
Made my roots purple
Reviewed at
I really did not love this product at all. I color my hair auburn already, and my roots were starting to show just a bit. I didn't think it would be a big deal since the color on the box didn't look that far off from the color I already color it. I was just looking for a bit of different color through it. My roots ended up bright purple. It was awful.