Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Earn points on this purchase.
Summary
Highlights
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- Cruelty-free and vegan
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2544605
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Dimethicone, Polyquaternium-10, Triethanolamine, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Basic Blue 99, Basic Brown 17.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 278 Questions
- Q
What's the difference between this product and the glossy glaze?
- Asked by sarah
- Official Answer By dpHUE - Brand EngageGloss+ is a semi-permanent that deposits color and deep conditions—perfect for boosting or refreshing your shade. Glossy Glaze is a quick shine treatment with a hue of tint. Some shades, like Cool Blonde, offer subtle toning effects, but it doesn’t deposit color like Gloss+.(some shades tone, like Cool Blonde) but doesn’t deposit color like Gloss+. Use Gloss+ for color, Glossy Glaze for shine!Was this answer helpful to you
- Q
would the color run if your and stain your clothes hair gets wet from the shower or pool or beach?
- Asked by Dee
- Official Answer By dpHUE - Brand EngageAfter your initial Gloss+ application and rinse, it’s normal for a small amount of color to wash out—but once your hair is dry, you’re good to go! The color won’t continue to run or stain your clothes if your hair gets wet at the beach, in the pool, or the shower. That said, chlorine and saltwater can cause color to fade more quickly, so if you're spending time in the sun or water, we recommend using a UV or color protectant spray to help preserve your tone and shine. Rinsing with clean water and applying a leave-in conditioner after swimming can also help maintain the vibrancy of your Gloss+ results.Was this answer helpful to you
- Q
Hi there! I have natural 60%gray with dark brown hair and want my gray hair to look more fresh and not yellow. Will this product work?
- Asked by Yezi
- Official Answer By dpHUE - Brand EngageGloss+ is a great way to add tone, shine, and softness to gray hair—but it won’t fully cover grays. If your goal is to freshen up dull or yellowing grays, we’d recommend trying Gloss+ in Sheer (for shine only) or pairing with a toning product specifically made to neutralize yellow tones—like our Gloss+ Toning Purple (if your hair is light enough for it to be effective). If you're looking to maintain contrast between your dark brown and grays while keeping them bright and clean-looking, Gloss+ Sheer can help enhance shine without depositing color. Just be sure to apply on clean, damp hair, and as always, do a strand test to see how your hair reacts!Was this answer helpful to you
- Q
My hair became red after balayage but I want to bring it back to a warm reddish brown with more emphasis on the brown. My natural hair is already a very dark brown. Which gloss would I use? I plan to use the green toner first to try and dull the brassiness
- Asked by Ally
- Official Answer By dpHUE - Brand EngageGreat plan! If you're using a green toner first to tone down the red, follow up with Gloss+ in Medium Brown or Dark Brown—depending on how deep and rich you want the final result. Both shades can help balance out warmth and bring your color closer to a dimensional brown while still allowing subtle warmth to peek through. If you're open to it, you can also mix the two shades to customize your tone even further. Many users love personalizing their color this way to get just the right depth and finish. Just be sure to apply Gloss+ to clean, damp hair after rinsing out the toner, and do a strand test first to see how the color settles on your balayage. This combo should help tone down the red and bring your color closer to the soft, rich brown you're going for!Was this answer helpful to you
- Q
I did one application of the product and it made more of a change with the underside of my hair than the top. Can I do a second application on just the top section?
- Asked by Mae
- Official Answer By dpHUE - Brand EngageYes, you can absolutely reapply Gloss+ on just the top section! The areas of your hair that are more porous (like the underside or previously untreated parts) tend to absorb semi-permanent color differently than hair that’s been lightened or processed. Feel free to focus your second application on the top section to help even things out. Just make sure to apply to clean, damp hair, and let it sit for up to 20 minutes depending on your desired intensity. Over time, the color will blend more naturally with repeated use!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
962 results
Didn't Do Anything
Hair Type Wavy Hair
I had high hopes for this gloss as the reviews/articles said it would add shine and color. Sadly disappointed on both fronts and product was returned.
Fan of this gloss!
Hair Type Straight Hair
I love the clear / sheer gloss and the black one! I use the clear instead of my conditioner, and I use the black one to temporarily cover my gray sprouts and all over rich color! I leave the clear one on for 5 minutes if I'm in a rush but otherwise I leave both in for 15 minutes.
Will NOT Buy Again
Hair Type Wavy Hair
This product left my hair BLOTCHY as it did with other users. I Always read and follow instructions. Have used several similar products but never had results like this. Product was also so thick you could not pump it. Can't recommend to anyone. Maybe a bad batch? Returning.
Not for me
Hair Type Very Curly Hair
The two times I used DP Hue (one copper one auburn) the color on my hair was way off. I had brown hair with some strands of blonde poking through and using the copper I ended up with Maniac Panic bright red, which I was not expecting and slightly darker red with auburn. Could be my start point but these did NOT work for me.
Super impressed!
Hair Type Straight Hair
I am writing this after using this product because I am surprised at so many negative comments. I absolutely LOVED this product. I have naturally dirty blonde hair with light blonde highlights…. The golden blonde shade gave my hair life when it was dull…..it was unbelievably soft after using and looked like I just got fresh color. I made sure to wash and conditioner my hair first, as for a smell… I didn't notice anything and didn't need to use too much to cover my long hair. I would definitely recommend!!!