Rated 4.22 out of 5 stars
Most Helpful Positive Review Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw this one that was for blondes and thought PERFECT. And it's made a huge difference in my hair! It's so soft and feels "heavier" if you know what i mean by that. And to the color? I did NOT turn my shower purple at all. I did two washes because i go days without washing. First wash i use a decent amount. Second wash i literally use a dime size and i have huge bubbles everywhere. But that's like any shampoo I've ever used. I don't think people know that it's okay to do two washes. Lol idk. I didn't leave mine on for longer than like 30 seconds in this picture but you can see a tiny bit of purple on my lightest ends. Which I'm OKAY with personally. I almost prefer it. I've only used a couple times and I'll try and update another picture after leaving it in for a couple minutes next time!
My hair does NOT feel greasy at all (maybe because i did two washes lol) and this does NOT smell like baby powder!!! Like at all. Lol. But yeah! I loved it and I'll update my post if anything changes!
Most Helpful Critical Review Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny.
• I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the Strength Cure Best Blonde Shampoo & Condition.
• I was aware of the Strength Cure Best Blonde Shampoo & Condition Packette before participating in this program.
• I don't know if I can recommend the Strength Cure Best Blonde Shampoo & Condition Packette to others since I was only sent super small magazine size packets to try halfway my hair. It seem to give me good shine.
Reviewed by 446 customers this turned my white hair BLUE
robin from folsom, pa
after reading reviews and going ahead with the costs, i chose this product. I have natural grey / white hair (with some dark grey and darks) after ONE use this product turned my whites BLUE!
RLS55 from Texas
Hair is shiny and much less brassy looking.
Compliments on color
JZ27 from Chicago, IL
Best shampoo for highlights. I had been using for a month when I went to get my hair cut and colored. Both my colorist and my stylist commented on how good my hair looked. I hadn't told them I was using this product!!!! This is how I knew it was working. Worth every penny.
Tamra from FWB, FL
I wanted to try a different purple shampoo that contained no sulfates. I really liked the Matrix purple shampoo, but it seemed to be making my hair more oily. I absolutely love the Pureology Purple Shampoo. I will buy it again!
Very happy with this product!
Tamra from Fort Walton Beach, FL
I wanted to try a different purple shampoo that contained no sulfates. I was using Matrix, but felt like it may be causing my hair to be more oily than usual. I am very happy with my purchase!
Amazing products! A little goes a long way!
Desireé from Williston, ND
Hands down best line of product I've ever used. The quality is outstanding!
I will definitely buy this product again!
Robyn from Loomis CA
This product has brightened my blonde highlights, My hair feel very soft and healthy. It smells amazing!
I would buy this product a million times
Tiffy from Somerset, PA
Better than any other purple shampoo I've tried
Ashley from Idaho
I've got extremely long blonde hair and because of the bleaching I've had some breakage from my purse strap and necklaces, this product has helped make my hair healthier
My first purple shampoo!
Vanessa from Michigan
This is my first purple shampoo, and I really like it! I use it about once or twice a week. It smells great and it does the job. I read from reviews that it can make your hair dry, so I knew that going into it, but I bought it anyway and figured I could just use a hydrating conditioner and/or a hair mask after using the purple shampoo if it made my hair dry. It did end up being a bit drying and made my hair a tad frizzy, but the conditioner (I use the Pureology hydrate line), and the hair mask helped!
Best shampoo for platinum blondes!
Brazil from Wisconsin
I bought this shampoo 2 months ago and I love it! It keeps my hair color fresh and healthy!
Jessica from South Carolina
A little goes a long way. I have long hair and I use a quarter size once through my hair then another quarter size amount a second time. My scalp feels great and my hair styles great.
My hair is so soft and smells so good!
Aam from Hartsville, SC
I needed something with a toner in it! This is perfect!
Love this! My hair looks and feels so good!
Aam from Hartsville
I needed a shampoo with a toner and this is perfect!
lovely blonde tones appear
kathrync26 from undisclosed
I tried a sample of this shampoo by Purology on my long blonde highlighted hair. Usually a skeptic about new hair products, but I do have to say after one use, I noticed some of the more lovely tones appear in my hair. Scent is fresh, but not over powering. Very pleased.
member27d771 from undisclosed
Love this shampoo! Its worth every penny. I use it in rotation with others and it lasts a really long time. Its the best for my hair!
preferred old formula better
jennaj42 from undisclosed
I have been using pureology religiously for the past 12 years. I have platinum blonde hair and was never able to find anything to help support long blonde hair until I found this brand. I used to use the old formula for blondes but last year switched to this. My hair doesnt feel as soft and strong with this formula. Also my hair is a warm platinum and I feel this is better suited for cool tone blondes as it cools my warm blonde pretty significantly.
LOVE LOVE LOVE
kaileeb7 from undisclosed
Was a Redken Purple Shampoo user until I switched to this. Hands down 10000000x times better. Makes my hair so soft, takes all the brassiness out without putting overly purple deposits into my platinum color. Will be a pureology user through and through forever. Highly recommend.
Best purple shampoo I've found!
Dawn from Carson City, NV
I was skeptical of this because some Pureology shampoos are too heavy for my fine hair, and also because I've tried other blonde shampoos (Redken, Living Proof) that I wasn't crazy about. But with this one, I was very pleasantly surprised! Made my hair shiny & silky, and the blonde highlights really stood out. I used it with Strength Cure hair food (which I LOVE) but next time I'll try the Blonde conditioner.
Great for Grey & Silver Hair
Buddy's Mom from Arlington, TX
I use this shampoo once a week to help prevent brassy tones.
Makes hair blonde but dry
Tayla from New York
My hair is super dry after using this. I am sooo disappointed considering the price of it. It makes your hair blonde and it sticks out more but it makes your hair dry and frizzy! Like my hair is a poof ball and so dry and I expected the opposite. So upset. 😓
Fantastic for My Hair
RuthieO from FL
My hair is in good condition so I'm not sure how this would work on over-processed brittle hair - maybe nothing would. On my hair it is very conditioning on it's own - I have fine hair and don't need conditioner when I use it. Color-wise my hair is natural brunette - dark with a lot of natural warmth - translation: it turns red. This stuff prevents the red and for that I'm grateful!!
Best purple shampoo for blondes that I've found.
wildflower_dc from Madison, WI
This is obviously a quality shampoo / conditioner. The texture, scent and purple color are amazing. I like that it is free of the common chemicals—sulfates, parabens, etc.
Caused dryness to my locks
Iya from Clovis
I was told by the stylist to buy , but to my surprise it caused my hair to become overly dry
This product is...
staces2 from undisclosed
This product is amazing. Keeps my hair healthy and strong and prevents brassiness. Others have left a yellow tone. No improvement needed.