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Summary
Highlights
Pureology's Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
Benefits
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened or blonde hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Keravis: Prevents hair breakage
- Astaxanthin: Helps heal and repair damaged hair
- Purple Orchid: Provides violet toning properties
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565123
Apply to wet hair, lather, and rinse. Follow with conditioner.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
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Reviews
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Ratings Distribution
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Hair Type
Most Helpful Positive Review
Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw...
Most Helpful Critical Review
Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny. • I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the ...
2279 results
Love this Shampoo
Hair Type Wavy Hair
I have tried lots of pruple shampoos, and this is one of the best ones , I have always struggled with dry hair, and every other shampoo leaves my hair very dry and frizzy. If you dont want those silver pieces in your hair , dont keep it in too long.
This shampoo is a great product for blonde treatment hair
Hair Type Straight Hair
Always refill this product for my hair
The Best Toner for Highlights
This is the only toning sha that brightens highlights without darkening non-highlighted hair. Bought with my own money.
Great toning shampoo
I have tried so many "Blonde' shampoos and felt most either didn't work or left my hair very dry. This one works very well and leaves my hair soft! It's very concentrated so I only use a small amount, about the size of a quarter. The smell is nice and it easily covers all my hair. I wouldn't recommend using it every shampoo because it could turn Blonde hair a bit gray looking, maybe once or twice a week. I follow it with the matching Conditioner.
Wanted to love but...
Hair Type Straight Hair
I was looking for a new purple shampoo since I wasn't able to purchase Wella anymore. After reading the reviews I decided to try this one. Unfortunately, after two uses, I noticed silver streaks in my hair this morning. No, it wasn't greys. It appears that some of the pigments were stripped in my hair because you can distinctly tell that the silver is where a highlight used to be. I am a little frustrated but it may just be this specific shampoo wasn't fit for my hair. I am naturally blonde with red undertones in the summer. My hair has always had multiple tones of blonde naturally in it, but over the past couple of years, my hair has turned more dirty blonde due to age and kids. I have been getting highlights to bring my bright blonde color back so have been using purple shampoo to help maintain the color. I'm not sure if I will try another purple shampoo or stick to just shampoo for color treated hair.