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Joico Color Balance Purple Shampoo #1
Joico Color Balance Purple Shampoo #1

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JoicoColor Balance Purple Shampoo

Item 2569595

$23.00
Size:10.1 oz
  • Available to ship
  • See same day delivery eligibility in bag

Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

This unique, color-correcting formula preserves cool blondes and silvery grays - banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Benefits

  • Instantly neutralizes unwanted yellow and warm tones in blonde hair
  • Long-lasting results through 12 washes
  • Boosts shine and smoothness
  • Over 2X stronger hair*
  • Controls static
  • Gently cleanses hair
  • Neutralizes unwanted yellow and warm tones
  • Boosts shine and controls static
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together

Key Ingredients

  • VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
  • GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
  • SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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Q&A

Showing 5 out of 18 Questions
Q
Is this safe to use for daily washes?
Asked by lax mom
Official Answer By Joico - Brand Engage
Hi Lax Mom! Thanks for your question. We would recommend to use the Joico Color Balance Purple Use 2-3 times a week, alternating with your daily shampoo. We recommend following with our Joico Color Balance Purple Conditioner for best results. ✨💕Was this answer helpful to you
Q
My hair is growing out a pretty platinum gray. Do I use the purple or the blonde to maintain without the brassiness??
Asked by Gray early
Official Answer By Joico - Brand Engage
Hi Gray Early! Thanks for asking. The Color Balance Purple Collection is formulated to eliminate brassy/yellow tones in blonde/gray hair. We would recommended pairing the shampoo with the conditioner for best results. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Hello I have fine hair with platinum blonde on top with bright purple under...which one of the purple shampoo/conditioners would be best for my hair??
Asked by Christie
Official Answer By Joico - Brand Engage
Hi Christie! Thank you for your question. Based on what you have shared, we would recommend the Blonde Life Violet Shampoo & Conditioner. Hope this helps clarify! ✨💕Was this answer helpful to you
Q
Hi i curently bleached my hair and its a mixture of blonde and brown and it turns orange or yellow, will using this shampoo and a blue conditioner together help with the mixture color in my hair?
Asked by liv
Official Answer By Joico - Brand Engage
Hi Liv! Thanks for your question. Based on what you have shared, we would recommend using the Color Balance Purple Collection. The Color Balance Blue would be too strong of pigment for the blonde. It may turn it an undesirable shade since, yellow + blue = green. Hope that helps clarify. ✨💕Was this answer helpful to you
Q
Is this a sulfate free shampoo?
Asked by JBarBee
Official Answer By Joico - Brand Engage
Hi JBarBee! Thank you for asking! The Color Balance Purple Shampoo is not sulfate free. If you are looking for a Collection that is Free of SLS/SLES sulfates we have the following available: ♡ Blonde Life Violet Shampoo & Conditioner ♡ Defy Damage Protective Shampoo & Conditioner ♡ Colorful Anti-Fade Shampoo & Conditioner ♡ Blonde Life Brightening Shampoo & Conditioner ♡ YouthLock Shampoo & Conditioner Hope that helps clarify! ✨💕Was this answer helpful to you

Review Snapshot

by PowerReviews

128 ReviewsWrite a Review
79%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1Leaves your hair feeling nice
1NONE
1Keeps my hair blond
1Smells Great
1Works well
Cons
1Massive hair loss
1HAIR LOSS
1Too waxy. Too heavy on my hair.
1Hands turn a little purple 💜
1Hair Loss
Describe Yourself
1I have dark blond hair with blond/plat highlight
Hair Type
4Wavy Hair
2Straight Hair
Most Helpful Positive Review
Leaves My Hair Platinum :)

It's my first time having blonde highlights and this purple shampoo has kept the yellow tones out of my hair. :) I'm addicted to keeping my hair platinum blonde. I'll let it get to champagne blonde at the most. But unfortunately my colorist didn't not bleach my bangs as long as the rest of my hair,...

Versus
Most Helpful Critical Review
Hair loss!

I loved this product before the change. So I bought it again. I used it 1 time, again 1 time, and 2 days after while brushing my hair in the shower I noticed so much hair loss! My hair air dried and I couldn't help but notice how much thinner my hair felt. It was all I could focus on. I already have...

128 results

Chemical burns!

Submitted 3 months ago

By Carla

From Syracuse, NY

Hair Type Straight Hair

I have never had ANY shampoo burn my scalp, ever. At first I thought maybe it was something that was done to me in the salon. Then I washed again with this stuff. Hair breakage like whoa and a burning sensation on my scalp. Hair felt slimy. The shampoo smells great originally but reeks like chemicals after washing. My scalp is still tingling from where this shampoo touched it, and even my back, where the shampoo ran down, is covered in eczema.

Bottom Line No, I would not recommend to a friend

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perfect for my hair use it if you have`nt all ready

Submitted 3 months ago

By 

From ND-fargo

amazing

Bottom Line Yes, I would recommend to a friend

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Did not work for me

Submitted 5 months ago

By Yuri

From Houston, Tx

Hair Type Straight Hair

I love the joico brand ! But this purple shampoo is a big no for me not sure why but didn't do nothing to my blonde hair stayed looking yellow. But it does leave my hair soft.

Bottom Line No, I would not recommend to a friend

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I will buy this product from now on.

Submitted 6 months ago

By Marilyn

From Marietta, Ga.

Hair Type Wavy Hair

It is the best product that I have ever used! Thanks to the nice person that suggested it to me.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love it!

Submitted 6 months ago

By Whatsupbt

From Tennessee

Ive tried a lot of purple shampoos in the years I've been blonde, and this one is the best! I have tried drugstore and high end, and on a whim decided to give this a shot! The scent is lovely, and its very pigmented. Lathers well! I second wash with this once a week and leave it for about 5-10 mins while i finish showering, and rinse it out. Once i style my hair, its so blonde and toned. No more brass!

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