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Summary
This high-performance formula tones hard but treats hair gently—neutralizing brass while restoring softness and shine. With rich violet pigments, moisture-balancing ingredients, and a gentle, non-stripping lather, it removes buildup and dullness without compromising hair health.
Benefits
- Delivers tone correction to reduce brassiness and yellow hues.
- Cleanses hair without stripping—removes buildup while preserving moisture.
- Enhances shine and brightness for a glossy, radiant finish
- Designed with Bond Booster to help reduce visible signs of damage.
- Infused with Jojoba Oil and antioxidant-rich fruit extracts to support softness.
Features
- Powered by LustraTone Technology™ and Bond Booster to keep your blonde looking healthy, glossy, and salon-fresh between washes.
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Jojoba Oil: rich in vitamins and minerals that provide moisturizing nourishment to combat visible signs of dryness, breakage, and split ends.
- Violet Pigments: a unique blend of purple and blue pigment that help neutralize yellow and orange tones.
Item 77012867
Apply shampoo to wet hair from roots to ends and massage into a lather. Rinse thoroughly. Follow with Supernova Conditioner | Precautions: Avoid contact with eyes.
Aqua/Water/Eau, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Fragrance (Parfum), Glycol Stearate, Stearamide AMP, Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Polysorbate 20, Butyloctanol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Butylene Glycol, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Hyaluronic Acid, Panthenol, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Methyl Gluceth-10, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Cinnamidopropyltrimonium Chloride, Isopentyldiol, Disodium EDTA, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Alpha-Isomethyl Ionone, Ext. Violet 2 (CI 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Product, Needs Polishing (TL;DR at end)
Overall, I am very happy with the Supernova Blonde Toning shampoo, however, I am not fully blonde and only have partial-saturation balayage highlights. The product leaves my hair feeling clean but not overly stripped like many shampoos out there. I am confident that you could use this daily with no ...
Most Helpful Critical Review
Not for me
I dont like writing negative reviews. Each persons hair is different so keep in mind this MY hair and MY experience. I have natural curly auburn blonde streaked hair. But i decided to do the silver platinum look by my professional hair dresser/stylis. Been with her for 20yrs and no issues and still ...
605 results
Love this
Verified Buyer
Reviewed at

Feels great and clean
BLONDE TONING SHAMPOO
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

LOVE THIS PRODUCT, IN ADDITION TO THE CONDITIONER, IT KEEPS MY WHITE BLONDE WHITE. NOT ASHY OR BLUE OR GOLD. LOVE IT.
Great stuff
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

I would recommend this product to anyone who has brassy hair. It turns brassy into silver and looks fabulous.
Perfect
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Love how moisturizing this shampoo is! Perfect icy blonde results!
does what it says
Verified Buyer
Reviewed at

lots of pigment and doesn't feel drying