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Joico Color Balance Purple Shampoo #1
Joico Color Balance Purple Shampoo #1

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Joico Color Balance Purple Shampoo

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$9.00

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Details

Benefits

  • Instantly neutralizes unwanted yellow and warm tones in blonde hair
  • Long-lasting results through 12 washes
  • Boosts shine and smoothness
  • Over 2X stronger hair*
  • Gently cleanses hair
  • Controls static
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together

Key Ingredients

  • VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
  • GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
  • SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Item 2651672

How To Use

Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Make it a routine

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Color Balance Purple Shampoo

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Joico Color Balance Purple

Keep Your Blonde Hair Cool

Color Balance Purple Before After
Color Balance Purple Ingredients
Color Balance Purple

COLOR BALANCE PURPLE SHAMPOO

FOR BLONDE & SILVER HAIR

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

Color Balance Purple Shampoo

HERE'S WHY YOU'LL LOVE IT

Neutralizes yellow & warm tones...

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

Product Comparison

This Product

HAIR TYPE

Color-Treated

Processed, Color-Treated

Blonde, Highlighted

Thick, Course, Curly

Thin, Fine, Wavy

Mature, Dry

HAIR CONCERN

Fading, Damage, Breakage

Damage, Split Ends, Breakage

Fading, Brassy, Dullness

Dry, Frizzy, Breakage

Dry, Dull, Lifeless

Dryness, Dullness, Brittle

BENEFITS

Repair and Protect Color

Strength and Protection

Neutralize Yellow & Warm Tones

Moisturize, Soften, Shine

Hydration, Shine, Lightweight

Bounce, Shine, Manageability

KEY INGREDIENTS

Keratin, African Manketti Oil

Moringa Seed Oil, Arginine

Green Tea Extract, Arginine

Sea Kelp, Jojoba Oil

Sea Kelp, Coconut Water

Collagen, Buriti Fruit Oil

FRAGRANCE

Pear, Apple, Cedarwood, Amber

Apple, Tuberose, Sandalwood

Citrus, Orange Flower, Musk

Orange, Hyacinth, Vanilla

Lemon, Green Apple, Coconut

Cucumber, Gardenia, Warm Musk

FAQ's

Q: How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?

A: Results last for up to 12 washes.


Q: Does it smell like hair-color chemicals?

A: Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.


Q: Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?

A: Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.