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HAIR TYPE |
Color-Treated |
Processed, Color-Treated |
Blonde, Highlighted |
Thick, Course, Curly |
Thin, Fine, Wavy |
Mature, Dry |
|
HAIR CONCERN |
Fading, Damage, Breakage |
Damage, Split Ends, Breakage |
Fading, Brassy, Dullness |
Dry, Frizzy, Breakage |
Dry, Dull, Lifeless |
Dryness, Dullness, Brittle |
|
BENEFITS |
Repair and Protect Color |
Strength and Protection |
Neutralize Yellow & Warm Tones |
Moisturize, Soften, Shine |
Hydration, Shine, Lightweight |
Bounce, Shine, Manageability |
|
KEY INGREDIENTS |
Keratin, African Manketti Oil |
Moringa Seed Oil, Arginine |
Green Tea Extract, Arginine |
Sea Kelp, Jojoba Oil |
Sea Kelp, Coconut Water |
Collagen, Buriti Fruit Oil |
|
FRAGRANCE |
Pear, Apple, Cedarwood, Amber |
Apple, Tuberose, Sandalwood |
Citrus, Orange Flower, Musk |
Orange, Hyacinth, Vanilla |
Lemon, Green Apple, Coconut |
Cucumber, Gardenia, Warm Musk |
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Summary
Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength and softness.
Benefits
- Keeps blondes bright and on-tone for up to 8 weeks*
- Nourishes and strengthens lightened blonde hair
- Softer, shinier, hydrated hair
- Keep blonde hair bright and shiny
- Formula free of SLS/SLES Sulfates* gently cleanses with rich lather
- *SLS/SLES Sulftates = Sodium Lauryl and Sodium Laureth Sulfates
Key Ingredients
- ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
- MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand
- TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
- BIO-ADVANCED PEPTIDE COMPLEX: Their exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively "seek out" and lock in on damaged sites, providing around-the-clock hair repair and protection.
- NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
Item 2551469
Apply to wet hair. Lather. Rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Hair Type
Most Helpful Positive Review
Went from pitch black to lightest blonde
So I went from black hair to the lightest blonde in one sitting. Ive been using protein and bonding products also from Ulta (popular brand names -wink). While my hair didn't break off thankfulky, my hair started looking "dull, yellow, and muddy," overtime. So I did a little research! Basically o...
Most Helpful Critical Review
Lots of product buildup
I was looking to use something better than my typical drugstore shampoo and had seen quite a few good reviews for this brand. After using it I noticed my hair felt gross, very heavy and greasy, but I assumed maybe I hadn't rinsed all the product out. Since then I have made sure to triple rinse my ha...
77 results
This shampoo is amazingggggg
more than amazing it leaves my hair so soft it already feels soft in the shwoer and when i come out its soft too and it smells amaing also i did notice it making my fried bleached hair look helthier and softer so i definitely reocmed
Hair fell out in chunks while showering
I love Joico defy damage but when I tried the blonde products, they all made my hair fall out. It would come out in chunks while showering. Saw another comment mentioning the same thing, I thought it was just me hut apparently not.
Perfect enhancer
Been using this shampoo for years great performance. Always enhances the blond color removing the brassiness and extending the color of my hair much longer.
Great for Long, Fine, Wavy Blonde Hair
Great for Long, Fine, Wavy Blonde Hair I have long, natural blonde hair that's fine in texture but very full, wavy, and often dry and brittle- oily at roots. This shampoo has been amazing—it softens my hair, adds volume without weighing it down, brightens my blonde, and brings out my natural waves beautifully. It's truly the best shampoo I've found for natural, untreated blonde hair.
I would buy again.
Hair Type Wavy Hair
I love this shampoo and conditioner.
Questions
Q&A
Showing 20 out of 16 Questions
- Q
I have very dark blonde hair - almost light brown - naturally. I just recently got partial highlights and was wondering if this product will be good for my hair. I have an ashy tone.
- Asked by In between blonde
- Official Answer By Joico - Brand EngageHi there! Thank you for your question. The Blonde Life Brightening Shampoo & Conditioner is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. If you are looking to keep your ashy tone and control yellow tones in your hair the Joico Blonde Life Violet Collection would be a better fit it will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Joico Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you're looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I have natural blonde hair with highlights. Would Blonde Life products be better for me or the purple shampoo and conditioner products?
- Asked by Stacy
- Official Answer By Joico - Brand EngageHi Stacy! Thank you for your question. The Blonde Life Brightening Shampoo & Conditioner is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. If you are looking to control yellow tones in your hair the Joico Blonde Life Violet Collection would be a better fit it will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Joico Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you're looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How does Blonde Life work? Does it tone or just clarify?
- Asked by Beauty Nurse Lisa
- Official Answer By Joico - Brand EngageHi Lisa! Thank you for your question. The Blonde Life Brightening Shampoo & Conditioner is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. If you are looking to control yellow tones in your hair the Joico Blonde Life Violet Collection would be a better fit it will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Joico Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you're looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this a non purple shampoo?
- Asked by Jen
- Official Answer By Joico - Brand EngageHi Jen! Thanks for asking. The Joico Blonde Life Brightening Collection is not a purple shampoo. The Joico Blonde Life Brightening Collection is formulated to lift away dirt and oil, restore hair’s optimal pH level, and keep blonde hair bright. We hope this gives you some clarification! ✨💕Was this answer helpful to you
- Q
What is the corresponding conditioner?
- Asked by Carrie
- Official Answer By Joico - Brand EngageHi Carrie! Thanks for asking. The corresponding conditioner for the Joico Blonde Life Brightening Shampoo is the Joico Blonde Life Brightening Conditioner. Hope that helps! ✨💕Was this answer helpful to you
- Q
i have highlights should i use this one or kpack color therapy ????
- Asked by jay
- Official Answer By Joico - Brand EngageHi Jay! Thanks for asking. Depending on your personal concerns. If you are looking to keep your blonde highlights bright we would recommend the Joico Blonde Life Brightening Collection. Or if you are in need of damaged hair repair + color protection we would recommend the K-PAK Color Therapy Collection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this safe to use on hair that has leratin treatment? Is it sulfate free?
- Asked by Frankie
- Official Answer By Joico - Brand EngageHi Frankie! You can absolutely use the Joico Blonde Life Collection as after care for your keratin treatment and this collection is Free of SLS/SLES sulfates. However, we would recommend checking with your brand of keratin. Depending on the keratin company they may have specific product recommendations to protect the warranty on your keratin treatment. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is this only for dyed blondes?
- Asked by Shey
- Official Answer By Joico - Brand EngageHi Shey! Thanks for your question. The Blonde Life Brightening Collection is for all types of blonde hair. Natural and lightened blondes can benefit from the formulation which lifts away dirt and oil, restore hair’s optimal pH level, keeps hair bright, and produces a luscious lather. The Blonde Life Brightening Shampoo & Conditioner can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this a daily shampoo?
- Asked by Curious
- Official Answer By Joico - Brand EngageHi Curious! Thanks for your question. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
What is the scent of the shampoo
- Asked by Cp
- Official Answer By Joico - Brand EngageHI Cp! Thanks for your question. The Blonde Life Brightening Collection has a wonderful citrus, floral scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
i have highlights should i use this one or kpack color therapy ????
- Asked by jay
- Official Answer By Joico - Brand EngageHi Jay! Thanks for asking. Depending on your personal concerns. If you are looking to keep your blonde highlights bright we would recommend the Joico Blonde Life Brightening Collection. Or if you are in need of damaged hair repair + color protection we would recommend the K-PAK Color Therapy Collection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this safe to use on hair that has leratin treatment? Is it sulfate free?
- Asked by Frankie
- Official Answer By Joico - Brand EngageHi Frankie! You can absolutely use the Joico Blonde Life Collection as after care for your keratin treatment and this collection is Free of SLS/SLES sulfates. However, we would recommend checking with your brand of keratin. Depending on the keratin company they may have specific product recommendations to protect the warranty on your keratin treatment. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is this only for dyed blondes?
- Asked by Shey
- Official Answer By Joico - Brand EngageHi Shey! Thanks for your question. The Blonde Life Brightening Collection is for all types of blonde hair. Natural and lightened blondes can benefit from the formulation which lifts away dirt and oil, restore hair’s optimal pH level, keeps hair bright, and produces a luscious lather. The Blonde Life Brightening Shampoo & Conditioner can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this a daily shampoo?
- Asked by Curious
- Official Answer By Joico - Brand EngageHi Curious! Thanks for your question. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
What is the scent of the shampoo
- Asked by Cp
- Official Answer By Joico - Brand EngageHI Cp! Thanks for your question. The Blonde Life Brightening Collection has a wonderful citrus, floral scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
will this shampoo make my blonde silver or will it brighten my blonde?
- Asked by ash
- Official Answer By Joico - Brand EngageHi Ash! Thanks for your question. The Blonde Life Brightening Collection with help neutralize yellow and brighten blonde hair. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. We would recommend using the Blonde Life Brightening Masque in replacement of Conditioner. For best results, leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. We also have the Blonde Life Violet Collection which is formulated to instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you’re looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is blonde or purple better for natural blonde hair treated with highlights?
- Asked by Jesse
- Official Answer By Joico - Brand EngageHi Jesse! Thanks for your question. That would depend on the current tone of your hair and your desired results. The Blonde Life Brightening Collection with help neutralize yellow and brighten blonde hair. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. The Blonde Life Violet Collection will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Is this product Sulfate free?
- Asked by Abby
- Official Answer By Joico - Brand EngageHi Abby! Thanks for asking! Yes, Blonde Life Brightening Shampoo & Conditioner are both Free of SLS/SLES sulfates. Hope that helps clarify.✨💕Was this answer helpful to you
- Q
Can it be used on grey/silver hair
- Asked by Angie
- Official Answer By Joico - Brand EngageHi Angie! Thank you for your question. Absolutely, Blonde Life Brightening Collection with help neutralize yellow and brighten blonde/gray hair. The Collection can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
can it be used daily?
- Asked by Lex
- Official Answer By Joico - Brand EngageHi Lex! Thank you for your question. Blonde Life Brightening Shampoo can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, banish brass, and produces a luscious lather. We think you’ll love it! ✨💕Was this answer helpful to you