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Highlights
Summary
Offering a 24-hour volume boost and luxe lather, Joico JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.
Benefits
- Fuller, thicker, bouncier hair
- 24-hour style retention*
- Provides long-lasting humidity protection*
- Instantly adds shine
- Rich lather gently yet thoroughly cleanses hair
- Adds instant, lightweight body
- *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system
Key Ingredients
- Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
- Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
- Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.
- SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
Item 2551462
Apply to wet hair. Lather. Rinse Well.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Bambusa Vulgaris Stem Extract, Arginine Hcl, Rosa Canina Fruit Oil, Nelumbo Nucifera Flower Extract, Phosphatidylcholine, Glycerin, Hydroxypropyl Chitosan, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocotrimonium Chloride, Citric Acid, Polyquaternium- 47, Sodium Hydroxide, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Citronellol, Fragrance/Parfum.
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Hair Type
Most Helpful Positive Review
My turned out thick smooth and beautiful!!!
I am using joico volume shampoo and conditioner. 1st use was shampoo and then conditioned. Then I switched it up and used the conditioner first and And my hair turned out great! The volume and thickness I lost over the last few months is back because of this shampoo! I started to notice my hair was ...
Most Helpful Critical Review
Formula changed
I have been using joico body luxe shampoo for years. The formula changed to Joifull and it was noticeably less effective. I was still buying it because the process to find a new shampoo is the worst. Ultimately, I developed scalp irritation (burning, skin flaking, greasy patches) from this shampoo a...
88 results
This product is a repeat purchase
Hair Type Straight Hair
I have used this for a couple of years and am very happy with the results
Worth every penny
I have long hair wavy works for short -long hair for volume volume. Smells amazing and lasts.
Don't buy if you want to keep your hair
Been uskng for 2 months or so and am u More hair then ever. Have to discontinue usng it and get something else. Its terrible!
Horrible shampoo
Hair Type Wavy Hair
This is the worst shampoo and conditioner I've ever used. It does the opposite. Makes your hair flat, dries it out like straw and makes your roots greasy.
Wanted to love it but can't stand the scent
Hair Type Straight Hair
Can't stand the scent if you are sensitive to scents this may not be the one for you. It is very strong. I have washed my hair with my normal shampoo 4 times and I can still smell this one in my hair. I wish they would make one for people that do not care for strong scents.