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Summary
Highlights
Offering a 24-hour volume boost and luxe lather, Joico JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.
Benefits
- Fuller, thicker, bouncier hair
- 24-hour style retention*
- Provides long-lasting humidity protection*
- Instantly adds shine
- Rich lather gently yet thoroughly cleanses hair
- Adds instant, lightweight body
- *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system
Key Ingredients
- Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
- Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
- Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.
- SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
Item 2551465
Apply to wet hair. Lather. Rinse Well.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Bambusa Vulgaris Stem Extract, Arginine Hcl, Rosa Canina Fruit Oil, Nelumbo Nucifera Flower Extract, Phosphatidylcholine, Glycerin, Hydroxypropyl Chitosan, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocotrimonium Chloride, Citric Acid, Polyquaternium- 47, Sodium Hydroxide, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Citronellol, Fragrance/Parfum.
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 14 out of 14 Questions
- Q
What scent is it/what does it smell like?
- Asked by Alana
- Official Answer By Joico - Brand EngageHi Alana! Oh, you’re going to love it! Joico JoiFull Volumizing Collection has a wonderful black currant, ripened peach and sweet apple scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
Is this Shampoo okay for everyday use?
- Asked by Lo
- Official Answer By Joico - Brand EngageHi Lo! Thank you for your question. The Joico JoiFull Collection is perfect for everyday use. The collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
Is this shampoo and conditioner good for thick naturally blonde long hair?
- Asked by Ric
- Official Answer By Joico - Brand EngageHi Ric! Thanks for asking. The Joico JoiFull Collection is formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. For thick/coarse dry hair we would normally recommend the Joico Moisture Recovery Collection. You may also like the Joico Blonde Life Brightening Collection which is formulated to lift away dirt and oil, restore hair’s optimal pH level, and keep blonde hair bright. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How can this be color safe and have sulfates? I have short, fine, color treated hair and am a senior. I certainly want product that protects my hair and color.
- Asked by Lee
- Official Answer By Joico - Brand EngageHi there! Thank you for our question. All of our Collections at Joico are safe for color treated hair. Also, at Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! ✨💕Was this answer helpful to you
- Q
Is this good for gray, thin hair?
- Asked by DEE
- Official Answer By Joico - Brand EngageHi Dee! Thank you for your question. Absolutely, the JoiFull Volumizing Collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results and is recommended for fine/thin hair. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is Joifull volumzing shampoo safe for color treated hair?
- Asked by Jeanie
- Official Answer By Joico - Brand EngageHi Jeanie! Thanks for asking. Absolutely, the JoiFull Volumizing Collection along with all of the Joico Collections are safe for color treated hair. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this shampoo for an oily scalp?
- Asked by Sierra
- Official Answer By Joico - Brand EngageHi Sierra! Thank you for your question. The JoiFull Volumizing Collection can be used on an oily scalp. But it will not address the oily scalp issue. We would recommend a weekly clarifying shampoo, we just launched the new Defy Damage Detox. We think you'll love that combo! ✨💕Was this answer helpful to you
- Q
Hi is this shampoo safe for keratin bond extensions?
- Asked by Marie
- Official Answer By Joico - Brand EngageHi Marie! Thanks for asking. You can use Joico products on your hair extensions. But, we would recommend checking with your brand of extensions. Depending on the extension company they may have specific product recommendations to protect the warranty on your extensions. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is is sulfate free?
- Asked by Casey case
- Official Answer By Joico - Brand EngageHi Casey! Thank you for your question. The JoiFull Volumizing Shampoo does contain sulfates. If you are looking for sulfate free option, the following collections are Free of SLS/SLES sulfates: ♡ Defy Damage Protective Shampoo & Conditioner ♡ Colorful Anti-Fade Shampoo & Conditioner ♡ Blonde Life Brightening Shampoo & Conditioner ♡ Blonde Life Violet Shampoo & Conditioner ♡ YouthLock Shampoo & Conditioner Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is it okay for colored hair
- Asked by Hair
- Official Answer By Joico - Brand EngageHi there! Thank you for your question! Absolutely, the JoiFull Volumizing Collection is safe for color treated hair. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I have natural curly hair, I would love a shampoo that has no frizz , but leaves me with bouncy beautiful curls. Please help!
- Asked by Amanda
- Official Answer By Joico - Brand EngageHi Amanda! Thank you for your question. Depending on your type of wavy curly hair, if you have Thick/Coarse Dry Hair we would recommend Moisture Recovery Moisturizing Shampoo & Conditioner. If you have Fine/Medium Dry Hair we would recommend HydraSplash Shampoo & Conditioner. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is Joifull Shampoo Color Safe?
- Asked by Donna
- Official Answer By Joico - Brand EngageHi Donna! Thanks for asking. The JoiFull Volumizing Collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. If you are specifically looking for color protection, we would recommend the Colorful Anti-Fade Collection or the K-PAK Color Therapy Color Protecting Collection which are excellent options. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is shampoo clear or translucent?
- Asked by Sheila
- Official Answer By Joico - Brand EngageHi Sheila! Thank you for asking. The JoiFull Volumizing Shampoo is clear. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Does it have Sulfates in it?
- Asked by Dfrank
- Official Answer By Joico - Brand EngageHi Dfrank! Thanks for asking. JoiFull Volumizing Shampoo does contain sulfates. The following Joico collections are Free of SLS/SLES sulfates: ♡ Defy Damage Protective Shampoo & Conditioner ♡ Colorful Anti-Fade Shampoo & Conditioner ♡ Blonde Life Brightening Shampoo & Conditioner ♡ Blonde Life Violet Shampoo & Conditioner Hope that helps clarify!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
My turned out thick smooth and beautiful!!!
I am using joico volume shampoo and conditioner. 1st use was shampoo and then conditioned. Then I switched it up and used the conditioner first and And my hair turned out great! The volume and thickness I lost over the last few months is back because of this shampoo! I started to notice my hair was ...
Most Helpful Critical Review
Formula changed
I have been using joico body luxe shampoo for years. The formula changed to Joifull and it was noticeably less effective. I was still buying it because the process to find a new shampoo is the worst. Ultimately, I developed scalp irritation (burning, skin flaking, greasy patches) from this shampoo a...
84 results
Wanted to love it but can't stand the scent
Hair Type Straight Hair
Can't stand the scent if you are sensitive to scents this may not be the one for you. It is very strong. I have washed my hair with my normal shampoo 4 times and I can still smell this one in my hair. I wish they would make one for people that do not care for strong scents.
My Favorite Joico
I've been trying out different Joico formulas (I used to bleach my hair but stopped in 2023) and now that my hair is all virgin, this is my absolute favorite formula. I'll never go back to using anything else. This makes my hair so voluminous that even my hairdresser asks what I use.
Love joico
Hair Type Wavy Hair
I love all joico products! My hair looks better and is much healthier since using joico. My hair looks fuller and feels great.
Great Volumizing Shampoo
Hair Type Straight Hair
Been using this shampoo for years. Was introduced to it by my beautician. I usually buy the bigger bottle which is equal to three regular sized bottles as you save the cost of one bottle by doing this. Very clean volumizing shampoo.
Gives volume
This is one of my favorites for volume. It really works for my thin and fine hair.