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Summary
Highlights
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543125
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
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Questions
Ask a QuestionQ&A
Showing 20 out of 30 Questions
- Q
Is this shampoo good for fine hair?
- Asked by Marta
- Official Answer By Joico - Brand EngageHi Marta! Thank you for your question. The Joico Defy Damage Protective Shampoo can be used on fine hair. However, if you are looking for volume the Joico JoiFull Volumizing Collection would be a better fit. Or if you are looking for lightweight moisture the Joico HydraSplash Hydrating Collection would be an excellent choice for fine hair. Hope that helps give you some clarity! ✨💕Was this answer helpful to you
- Q
Can i use this every day? I have a mix of medium and fine hair, very thick, highlighted maybe 2-3 times per year, and long in length. My hair is pretty healthy. My hair dresser recommended this shampoo for me.
- Asked by Lori
- Official Answer By Joico - Brand EngageHi Lori! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! Based on what you have shared it would be a great fit! ✨💕Was this answer helpful to you
- Q
What's the difference between the Defy Damage Protective Shampoo and the Defy Detox Shampoo?
- Asked by B Lit
- Official Answer By Joico - Brand EngageHi B Lit! Thanks for your question. The Joico Defy Damage Detox Shampoo includes a clarifying formula that dives deep to leave hair and scalp feeling clean while being gentle on color, without leaving hair feeling stripped or dry. We recommend the Joico Defy Damage Detox Shampoo to be used twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull. The Joico Defy Damage Protective Shampoo is a gentle daily cleanser that swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I used to use the color endure. Im disappointed its no longer available. What did you replace it with? I have bleach in my hair and the color endure shampoo and conditioner made my hair so soft. The color safe you have now that I tried did nothing.
- Asked by Kakyev
- Official Answer By Joico - Brand EngageHi Kakyev! Thank you for sharing your concerns. Based on what you have shared we would recommend the Joico K-PAK Color Therapy Color Protecting Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
I have thick slightly wavy color treated hair that is in good condition. I want a shampoo that won't weigh my hair down. Is this the choice for me?
- Asked by MA
- Official Answer By Joico - Brand EngageHi Ma! Thank you for your question. Based on what you have shared, the Joico Defy Damage Protective Collection would be a good fit for you. Get ready to fall in love! ✨💕Was this answer helpful to you
- Q
I am 71 years old and have (natural) grey hair. My hair is healthy with no issues, except perhaps a bit of thinning that comes with age. I find that most shampoos tend to weigh my hair down. Is there a product that you can recommend?
- Asked by Zoey
- Official Answer By Joico - Brand EngageHi Zoey! Thank you for your question. Based on what you have shared we would recommend the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps you. ✨💕Was this answer helpful to you
- Q
Will this shampoo help with thinning hair
- Asked by Patti
- Official Answer By Joico - Brand EngageHi Patti! Thank you for your question. Our apologies, at this time Joico does not carry a collection for thinning hair. Based on what you've shared, you may love the YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps! ✨💕Was this answer helpful to you
- Q
Will this shampoo and conditioner dry out my scalp?
- Asked by Gigi
- Official Answer By Joico - Brand EngageHi Gigi! Thank you so much for your question. To assist you further, may we ask, do you have any issues or concerns with a dry scalp currently? Or do you have an oily scalp and are looking for solutions? ✨💕Was this answer helpful to you
- Q
Is this good for extensions?
- Asked by Katie
- Official Answer By Joico - Brand EngageHi Katie! Thanks for asking. You absolutely can use the Defy Damage Protective Collection on hair extensions. However, we would recommend checking with your brand of extensions. Depending on the extension company they may have specific product recommendations to protect the warranty on your extensions. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
What do I need to use if I have severely damaged my hair and it's so damaged it needs to be cut off but I can't do it. What do you recommend
- Asked by Kcjo
- Official Answer By Joico - Brand EngageHi Kcjo! Thank you for your question. We completely understand not wanting to cut it off, however we would recommend a haircut and the K-PAK Reconstructing Collection. Hope that helps! ✨💕Was this answer helpful to you
- Q
I've seen this is sulphite free but does it have phosphates?
- Asked by Jennifer
- Official Answer By Joico - Brand EngageHi Jennifer! Thank you for your question. Please visit https://mysds.henkel.com/index.html to view the full list of ingredients for the Defy Damage Protective Shampoo. ✨💕Was this answer helpful to you
- Q
Which Joico shampoo and conditioner would you recommend for oily hair?
- Asked by Alex
- Official Answer By Joico - Brand EngageHi Alex! Thank you for your question. For oily hair, we would recommend the Defy Damage Protective Collection. It may also be beneficial to add the Defy Damage Detox 1x a week and then use the Defy Damage Shampoo & Conditioner for your daily routine. Hope that helps! ✨💕Was this answer helpful to you
- Q
What is the best recommendation shampoo n conditioner for loss and thinking of hair due to medication.
- Asked by Vdeluna29
- Official Answer By Joico - Brand EngageHI Vdeluna29! Thank you for you question. Our apologies, we do not currently have a collection formulated to assist with hair loss. We do have the YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps you. ✨💕Was this answer helpful to you
- Q
Does Ulta sell pump dispensers for the 33 oz bottle?
- Asked by Kathy
- Official Answer By Joico - Brand EngageHi Kathy! Thanks for asking. The Joico Pumps for the 33.8 fl oz bottles are coming soon to ULTA! Stay tuned. ✨💕Was this answer helpful to you
- Q
Is this paraben and sulfate free?
- Asked by Beauty
- Official Answer By Joico - Brand EngageHi Beauty! Thanks for your question. The Defy Damage Collection is not paraben free but is free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I have been using defy damage shampoo & conditioner for a few years, recommended by my stylist. I now have no color on my hair. It is brunette with random strands of gray. I am almost 61 years old. My hair is fine, thin, and gets frizzy easily. What is the best shampoo & conditioner?
- Asked by Old hair
- Official Answer By Joico - Brand EngageHi there! Thanks for asking. Defy Damage is a great choice even if you do not color your hair. If you are looking for a little change, we would recommend the JoiFull Volumizing Shampoo and the HydraSplash Hydrating Conditioner. Hope that helps! ✨💕Was this answer helpful to you
- Q
can u use this shampoo with the reconstructive k-pak conditioner?
- Asked by ana
- Official Answer By Joico - Brand EngageThank you for your question. You absolutely can, Ana! ✨💕Was this answer helpful to you
- Q
I have pink hair right now, is this safe to use to help the color stay?
- Asked by Lindsay
- Official Answer By Joico - Brand EngageHi Lindsay! Thanks for asking! Absolutely, the Defy Damage Protective Shampoo is safe for color treated hair. However, we would recommend the Colorful Anti-Fade Collection which is sulfate free and has up to 8 weeks color protection. It is formulated with pomegranate and camellia for ultimate color preservation and protection. Or the K-PAK Color Therapy Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Did Joico reformulate this and change the scent? It's not what it used to be.
- Asked by Makeupnotwar
- Official Answer By Joico - Brand EngageHi there! Thank you for sharing your experience with us. The Defy Damage Collection essence has not been changed, it should still have a wonderful apple, pear and citrus scent. ✨💕 If you're not completely satisfied with a product for any reason, just return the product to ULTA for a full refund or exchange. You can find more info on Ulta Beauty returns and exchanges here: https://www.ulta.com/guestservices/all Please feel free to contact ULTA for help.Was this answer helpful to you
- Q
Is this safe for color hair and every day use?
- Asked by Deb
- Official Answer By Joico - Brand EngageHi Deb! Thank you for asking! Absolutely, the Defy Damage Protective Shampoo & Conditioner is color safe and can be used daily! Hope that helps clarify. ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
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Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1013 results
Smells and works amazing
Verified Reviewer
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Reviewed at
This shampoo became my go to and is something j always keep stocked in my shower. It smells wonderful! You only need to use a small amount and it easily works into a noce rich lather. It leaves my hair feeling soft even before putting conditioner in. Leaves my hair looking and smelling great. It really helps cut the frizz down.
Love it
I switch up shampoos often cause im not sure what works well for my hair. I have been impressed with the way this leaves my hair feeling. I have noticed it is easier to brush through my hair after using and my hair feels less frizzy. Will be going back to this shampoo wheh finished.
Loving so far
Hair Type Wavy Hair
I've only used this shampoo and conditioner for about a week now, but I'm loving it. I like the smell, it reminds me of when you leave a salon. Kinda fancy. It makes my hair feel good. It's soft but not weighed down. Hopefully it helps with breaks!
My favorite shampoo
I absolutely love this shampoo. It smells so good and makes my hair feel so soft compared to some of the other products Ive used. I pair this with the Joico conditioner and I love the way my hair looks througout the day. One of my favorite products
My hair feels soft after the first use, but causes hair lost
Hair Type Straight Hair
I love the smell and how it makes my hair very soft, even after the first use. I noticed less hair in the drain for the first couple of uses, but after using it for a while, my hair started to fall out a lot more and more. I am now using the other shampoo and will start this one again to see if this shampoo is causing hair lost.