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Joico Defy Damage Protective Shampoo #1
Joico Defy Damage Protective Shampoo #1

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Joico Defy Damage Protective Shampoo

Item 2543143

  • 100 people have viewed this in the last 24 hours

$25.00
Size:10.1 oz
  • Available to ship
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Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.

Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

How To Use

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

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Q&A

Showing 5 out of 26 Questions
Q
I have thick slightly wavy color treated hair that is in good condition. I want a shampoo that won't weigh my hair down. Is this the choice for me?
Asked by MA
Official Answer By Joico - Brand Engage
Hi Ma! Thank you for your question. Based on what you have shared, the Joico Defy Damage Protective Collection would be a good fit for you. Get ready to fall in love! ✨💕Was this answer helpful to you
Q
I am 71 years old and have (natural) grey hair. My hair is healthy with no issues, except perhaps a bit of thinning that comes with age. I find that most shampoos tend to weigh my hair down. Is there a product that you can recommend?
Asked by Zoey
Official Answer By Joico - Brand Engage
Hi Zoey! Thank you for your question. Based on what you have shared we would recommend the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps you. ✨💕Was this answer helpful to you
Q
Will this shampoo help with thinning hair
Asked by Patti
Official Answer By Joico - Brand Engage
Hi Patti! Thank you for your question. Our apologies, at this time Joico does not carry a collection for thinning hair. Based on what you've shared, you may love the YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps! ✨💕Was this answer helpful to you
Q
Will this shampoo and conditioner dry out my scalp?
Asked by Gigi
Official Answer By Joico - Brand Engage
Hi Gigi! Thank you so much for your question. To assist you further, may we ask, do you have any issues or concerns with a dry scalp currently? Or do you have an oily scalp and are looking for solutions? ✨💕Was this answer helpful to you
Q
Is this good for extensions?
Asked by Katie
Official Answer By Joico - Brand Engage
Hi Katie! Thanks for asking. You absolutely can use the Defy Damage Protective Collection on hair extensions. However, we would recommend checking with your brand of extensions. Depending on the extension company they may have specific product recommendations to protect the warranty on your extensions. Hope that helps clarify! ✨💕Was this answer helpful to you

Review Snapshot

by PowerReviews

1003 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
5Smell
2Smooth
2Softness
2Smells Great
2Moisturizing
Cons
2Greasy
1Drying, I got dandruff after using, flaking.
1A tad bit pricey.
1Heavy
1Oily
Best Uses
1I use this product every other day!
1For most hair types
1Silky, Color don't fade as quick
1Obvious
1Wash twice
Describe Yourself
1Very fine/thin hair, oily, kind of sensitive.
1Fine, thin hair
1Oil prone scalp
1A stay at home mom
1Product collector
Hair Type
11Straight Hair
10Wavy Hair
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner

For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...

Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be

Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...

1003 results

I love this shampoo, received it as a gift and have since pu

Submitted 15 days ago

By Deekelly192@gmail.com

From Pennsylvania

Hair Type Wavy Hair

Great product This is to include the curl enhancer gel and hair spray

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love this shampoo

Submitted 28 days ago

By Alexandra

From San Diego

Hair Type Wavy Hair

Love this shampoo. Best for my wavy hair, easy to style.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
A great shampoo

Submitted 1 month ago

By Sharon

From Lacrosse,Wisconsin

Hair Type Wavy Hair

Love this shampoo. Makes my hair feel soft and shiny

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Holy Grail

Submitted 1 month ago

By Healthyhair

From Kansas City

I've been using this shampoo and conditioner combo for 5+ years. Every time I get a wild hair to try something new, I regret it. My hair is extremely healthy looking, strong, and shiny. I barely have any breakage. It always feels like I just came from the salon. I highly reccomend the mask too. I have thick coarse hair for reference.

Was this review helpful to you?
All around great buy for awesome hair care!

Submitted 2 months ago

By Zuzu

From Houma,LA

The shampoo makes my scalp and hair smell great,look healthy, protects and strengthens my hair and my husband's hair.

Was this review helpful to you?