JoicoDefy Damage Protective Shield to Guard Against Thermal & UV Damage

Benefits

• 80% less breakage*
• 5X stronger hair*
• You want to maintain over 90% of color vibrancy**
• See results after the very first use
• Leaves hair soft, shiny, and healthy
• Instant, daily protection from damaging heat, UV and environmental exposure
• Makes hair 4X more resistant to breakage during heat styling*
• Protects against color fade
• Leaves hair soft, shiny and looking healthy
• *Against combing breakage on clean damaged hair
• *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
• **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

• Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
• Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
• Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Apply to clean, damp hair. Comb through and style as usual.

Water/Aqua/Eau, Dimethicone, Cetearyl Alcohol, Behentrimonium Chloride, Cinnamidopropyltrimonium Chloride, C12-15 Alkyl Benzoate, Myristyl Alcohol, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Rosa Canina Fruit Oil, Tocopherol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Silicone Quaternium-16, Aminopropyl Dimethicone, Disodium EDTA, Trimethylsiloxyamodimethicone, Dipropylene Glycol, Undeceth-11, Steartrimonium Chloride, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-4 Laurate, Butyloctanol, C11-15 Pareth-7, Citric Acid, Undeceth-5, C12-16 Pareth-9, Glycerin, Trideceth-12, PEG-6 Methyl Ether Dimethicone, Aminomethyl Propanol, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citronellol, Alpha-Isomethyl Ionone, Limonene, Fragrance/Parfum.