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Joico Defy Damage In A Flash 7-Second Bond Builder #1
Joico Defy Damage In A Flash 7-Second Bond Builder #1

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Joico Defy Damage In A Flash 7-Second Bond Builder

$32.00

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Size:6.76 oz

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Details

Benefits

  • Hair is up to 20X more resistant to breakage*
  • Creates bonds and strengthens the hair structure
  • Leaves hair silky smooth without weighing down
  • Safe for color-treated hair
  • PETA-approved, global animal test-free

Formulated Without

  • Silicones

Disclaimers

  • *Against combing breakage on damaged hair vs. untreated

Item 2621726

How To Use

Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns into a creamy texture. Leave in for 7 seconds. Rinse.

Ingredients

Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/Capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.

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DEFY DAMAGE IN A FLASH 7-SECOND BOND BUILDER


Hurtle towards healthy with Defy Damage In A Flash, the breakthrough bond-builder that visibly transforms hair in 7 seconds. Liquid-to-crème formula delivers 80% less breakage*, and 20X stronger, silky-smooth strands.


*Against combing breakage on damaged hair vs. untreated


Directions: Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy.Leave in for 7 seconds. Rinse.

HERE'S WHY YOU'LL LOVE IT


  • Hair is up to 20X more resistant to breakage*
  • Creates bonds and strengthens the hair structure
  • Leaves hair silky smooth without weighing down
  • Safe for color-treated hair


* Against combing breakage on damaged hair vs. untreatedenvironmental damage

FAQ's

Q: How is Defy Damage In A Flash 7-Second Bond Builder unique?

A: Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.


Q: How often should I use In a Flash?

A: Whenever your hair needs an extra boost of resilience and shine.


Q: Is this animal test-free?

A: In a Flash is PETA-approved, animal test-free, like all Joico products.


Q: Should In a Flash be applied on the scalp?

A: It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.


Q: Should I skip using conditioner on the day I use In a Flash?

A: Yes, you can skip conditioner the day you use this treatment.

What do you want to know about this product?

Review Snapshot

by PowerReviews

15 ReviewsWrite a Review
100%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Silky smooth

I was introduced to the line from my hairdresser. The tantalizing smell had me asking what she was using? Joico she replied, all hairdressers use it!! I went home with the defy shampoo and conditioner(dark purple/maroon bottles). I used it it sparingly because it smelled good and made my hair so so...

Versus
Most Helpful Critical Review
Positive outcome but still undecided

I got this as a free gift with brand purchase but it was something i was looking into on my own. I have thick, coarse/fine combo wavy long hair. My first try of this was after some heat damage. I used as directed and found it difficult to get rinsed completely. I wound up shampooing and conditioni...

15 results

My holy grail of hair care!

Submitted 2 months ago

By Shan

From Orange County, CA

I suffered SEVERE damage from over bleaching, and the breakage was unreal. My hair was dry and straw-like. I tried everything for two years with nothing really making a difference. I got this as a free gift with purchase, tried it, and after the first use saw a huge difference in how silky my hair was. I couldn't believe it. I've used it for almost 2 years now religiously, I got my sister using it, and I've recommended it to so many girls (i get asked regularly how i keep my hair so long and healthy. Its almost to my thighs). Seriously a secret weapon.

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Just used first time already love

Submitted 7 months ago

By Em

From Dallas

I can't wait for my hair to dry so I can see these results

Was this review helpful to you?
Silky smooth

Submitted 9 months ago

By Mel

From Orlando Florida

I was introduced to the line from my hairdresser. The tantalizing smell had me asking what she was using? Joico she replied, all hairdressers use it!! I went home with the defy shampoo and conditioner(dark purple/maroon bottles). I used it it sparingly because it smelled good and made my hair so soft and smooth. Once I ran out, I saw there was a large set of shampoo/conditioner at Ulta. I decided to purchase the set and the Bond. It is a FANTASTIC combo! I used the Shampoo first, then the Bond and finished up with a light smear of conditioner. The Bond makes your hair feel smooth and tangle free. It only takes the 7 seconds they claim. It is very watery so put directly on your hair or cup your hand and rub into your hair. My hair it highlighted, shoulder length and fine. My brush went through my hair like it hasn't in 15 years! It doesn't smell like the sham/cond that is why I followed up with the conditioner for end with the YUMMY smell!

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Very good product

Submitted 10 months ago

By Gigi

From Miami, FL

I havw bleached fine hair im very prone to breakage & split ends & this restores everytime i use it within just 7 seconds of using it instead of having to leave a treatment on for 20minutes to an hour. Love it!!!

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Noticeable Difference

Submitted 11 months ago

By Ray

From Kansas City, MO

I thought I would give this product a shot since I like the other products in this line, and wow. This is the only product I have noticed an immediate difference with after the first use. My hair felt so much smoother and looked so much healthier. I am definitely repurchasing.

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