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Summary
Highlights
Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength and softness.
Benefits
- Keeps blondes bright and on-tone for up to 8 weeks*
- Nourishes and strengthens lightened blonde hair
- Softer, shinier, hydrated hair
- Keep blonde hair bright and shiny
- Formula free of SLS/SLES Sulfates* gently cleanses with rich lather
- *SLS/SLES Sulftates = Sodium Lauryl and Sodium Laureth Sulfates
Key Ingredients
- ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
- MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand
- TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
- BIO-ADVANCED PEPTIDE COMPLEX: Their exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively "seek out" and lock in on damaged sites, providing around-the-clock hair repair and protection.
- NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
Item 2551470
Apply to wet hair. Lather. Rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 13 out of 13 Questions
- Q
Is this a non purple shampoo?
- Asked by Jen
- Official Answer By Joico - Brand EngageHi Jen! Thanks for asking. The Joico Blonde Life Brightening Collection is not a purple shampoo. The Joico Blonde Life Brightening Collection is formulated to lift away dirt and oil, restore hair’s optimal pH level, and keep blonde hair bright. We hope this gives you some clarification! ✨💕Was this answer helpful to you
- Q
What is the corresponding conditioner?
- Asked by Carrie
- Official Answer By Joico - Brand EngageHi Carrie! Thanks for asking. The corresponding conditioner for the Joico Blonde Life Brightening Shampoo is the Joico Blonde Life Brightening Conditioner. Hope that helps! ✨💕Was this answer helpful to you
- Q
i have highlights should i use this one or kpack color therapy ????
- Asked by jay
- Official Answer By Joico - Brand EngageHi Jay! Thanks for asking. Depending on your personal concerns. If you are looking to keep your blonde highlights bright we would recommend the Joico Blonde Life Brightening Collection. Or if you are in need of damaged hair repair + color protection we would recommend the K-PAK Color Therapy Collection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this safe to use on hair that has leratin treatment? Is it sulfate free?
- Asked by Frankie
- Official Answer By Joico - Brand EngageHi Frankie! You can absolutely use the Joico Blonde Life Collection as after care for your keratin treatment and this collection is Free of SLS/SLES sulfates. However, we would recommend checking with your brand of keratin. Depending on the keratin company they may have specific product recommendations to protect the warranty on your keratin treatment. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is this only for dyed blondes?
- Asked by Shey
- Official Answer By Joico - Brand EngageHi Shey! Thanks for your question. The Blonde Life Brightening Collection is for all types of blonde hair. Natural and lightened blondes can benefit from the formulation which lifts away dirt and oil, restore hair’s optimal pH level, keeps hair bright, and produces a luscious lather. The Blonde Life Brightening Shampoo & Conditioner can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this a daily shampoo?
- Asked by Curious
- Official Answer By Joico - Brand EngageHi Curious! Thanks for your question. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
What is the scent of the shampoo
- Asked by Cp
- Official Answer By Joico - Brand EngageHI Cp! Thanks for your question. The Blonde Life Brightening Collection has a wonderful citrus, floral scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
will this shampoo make my blonde silver or will it brighten my blonde?
- Asked by ash
- Official Answer By Joico - Brand EngageHi Ash! Thanks for your question. The Blonde Life Brightening Collection with help neutralize yellow and brighten blonde hair. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. We would recommend using the Blonde Life Brightening Masque in replacement of Conditioner. For best results, leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. We also have the Blonde Life Violet Collection which is formulated to instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you’re looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is blonde or purple better for natural blonde hair treated with highlights?
- Asked by Jesse
- Official Answer By Joico - Brand EngageHi Jesse! Thanks for your question. That would depend on the current tone of your hair and your desired results. The Blonde Life Brightening Collection with help neutralize yellow and brighten blonde hair. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. The Blonde Life Violet Collection will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Is this product Sulfate free?
- Asked by Abby
- Official Answer By Joico - Brand EngageHi Abby! Thanks for asking! Yes, Blonde Life Brightening Shampoo & Conditioner are both Free of SLS/SLES sulfates. Hope that helps clarify.✨💕Was this answer helpful to you
- Q
Can it be used on grey/silver hair
- Asked by Angie
- Official Answer By Joico - Brand EngageHi Angie! Thank you for your question. Absolutely, Blonde Life Brightening Collection with help neutralize yellow and brighten blonde/gray hair. The Collection can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
can it be used daily?
- Asked by Lex
- Official Answer By Joico - Brand EngageHi Lex! Thank you for your question. Blonde Life Brightening Shampoo can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, banish brass, and produces a luscious lather. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
Have the product ingredients changed in the last few months? I've used it for years, it's been stellar to keep my processed locks luscious. But I'm the past 3 months I've been experiencing oily roots, dry ends, and breakouts on my forehead and shoulders. Everything normalized when I stop using the shampoo. I recently restarted it, and the oiliness and breakouts are returning
- Asked by Gabi S
- Official Answer By Joico - Brand EngageHi Gabi! Thank you for sharing your experience with us. The formulation for the Blonde Life Brightening Shampoo has not been changed. We recommend contacting our Joico hotline at (800) 445-6426, our expert team members would like to look further into your concern. ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Hair Type
Most Helpful Positive Review
Went from pitch black to lightest blonde
So I went from black hair to the lightest blonde in one sitting. Ive been using protein and bonding products also from Ulta (popular brand names -wink). While my hair didn't break off thankfulky, my hair started looking "dull, yellow, and muddy," overtime. So I did a little research! Basically o...
Most Helpful Critical Review
Lots of product buildup
I was looking to use something better than my typical drugstore shampoo and had seen quite a few good reviews for this brand. After using it I noticed my hair felt gross, very heavy and greasy, but I assumed maybe I hadn't rinsed all the product out. Since then I have made sure to triple rinse my ha...
70 results
Made my hair fall out
Hair Type Straight Hair
I had really high expectations for this shampoo and conditioner but sadly it made my hair fall out. I was shedding like really bad...would not recommend. Before I bought it I read the reviews and other people said it made their hair fall out too but I didn't think it would really happen...terrible
Loveee this shampoo & conditioner!
Literally has made my hair sooo soft & silky & the smell is amazinggg. Perfect shampoo for dyed blondes!
Stocked up
Hair Type Straight Hair
I have heavily highlighted super thin and fine bleached hair. This shampoo is great. Super thick and leaves hair feeling amazingly healthy. 10/10.
New Fave for This Blondie!
I bought this for the first time nearly two months ago, and I'm in love! It leaves my hair soft and flowy, but not greasy or flat. I have hair on the fine side (I wash every day to every other day to control the slick.) Usually shampoos that are moisturizing are too heavy for me, but this one is perfect. I cant explain how, but I definitely notice a brightness and shine that never happens with other shampoos. For reference, I am a natural level 9 with level 10+ highlights. Highly recommend!
Went from pitch black to lightest blonde
So I went from black hair to the lightest blonde in one sitting. Ive been using protein and bonding products also from Ulta (popular brand names -wink). While my hair didn't break off thankfulky, my hair started looking "dull, yellow, and muddy," overtime. So I did a little research! Basically overtime, bleached hair starts turning dull and yellow because it becomes very porous and water has minerals that will deposit into the hair making it dull, drab and yellow. Like many people, I toned it with a violet based toner - presumably to counteract the yellowing, only to turn my hair more muddy and gray rather than bright blonde. It didnt really counteract the warmth, it didn't illuminate like when I first got it done. It just looked drabbed and monotone. So I called Joico customer service to inquire between Joico Defy Detox and this brightening shampoo to "clarify my overtoned hair" and was told the following: "Specifically, BLB doesnt work by stripping your toner. It works by pulling out those hard deposits in your hair that accumulate over time due to damage or porosity." The Detox Defy is a stronger clarifying shampoo while the Blonde Life Brightening is gentle enough for regular use. By pulling out those hard deposits, it makes your hair brighter and your blonde "clearer," less muddy, and more dimensional. I also found this shampoo to be extremely nourishing, creamy, non-drying and easy to spread. I didnt fear tugging too hard on my fragile hair, and I didnt have any breakage. After using this shampoo once, i found my hair looked more dimensional, less muddy, brighter, and more shiny and It didn't strip my toner. It just made my toner look more like the color it was supposed to and intended to without all the underlying gunk.