OLAPLEX No.4P Hair Brightening & Toning Purple Shampoo

Benefits

• Brightens hair color and enhances shine
• Neutralizes unwanted yellow tones & brassiness
• Repairs everyday damage and defends against future breakage

Key Ingredients

• Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
• Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.

Research Results

• 3X brighter hair*
• 90% agree hair was less brassy**
• Repairs everyday damage in 1 wash and strengthens hair at a molecular level
• *Compared to top purple shampoos.
• **Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair when used as a system with No.5P.

Item 2591872

A little goes a long way with this highly concentrated formula. Apply a generous amount to wet hair. Lather. Allow to process for 2 minutes. Rinse. For best results, follow with No.5P Blonde Enhancer™ Toning Conditioner.

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).

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