This Product |
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HAIR TYPE |
Normal, dry color-treated |
Fine, color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Lack of volume, fullness, body |
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BENEFITS |
Moisture and softness |
Body and fullness |
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KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Wheat Protein, Eucalyptus Leaf |
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FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Pink Grapefruit, Wild Rose |
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$90.00
or
Size:33.8 oz (Jumbo)
Earn points on this purchase.
Highlights
Summary
Pureology Hydrate Shampoo is a sulfate free, nourishing formula to hydrate normal to thick dry, color treated hair. It protects hair color, supports damage repair, and provides 93% easier detangling. This nourishing shampoo leaves dry hair strands feeling soft, shiny, healthy, and deeply hydrated.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565099
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Discover: Hydrate Shampoo
Reviews
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Review Snapshot
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5695 ReviewsWrite a Review
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Hair Type
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Versus
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2960 results
nourishing, sleek shampoo
[I received this product in exchange for my honest review] great hydrating shampoo. I have extremely dry wavy hair with grown out highlights and they are always tangled and dry but when I use this shampoo + conditioner, it leaves my hair with so much slip! I wish the scent was the conditioner scent, to make it feel more fresh on the scalp, but the no scent is fine. would recommend if you're trying a high end shampoo.
Strong fragrance, ITCHY scalp :(
Hair Type Wavy Hair
I really wanted to love this. But the shampoo is VERY heavily fragranced like the old lady section of the perfume aisle. The conditioner makes you tingle wherever it touches (skin, scalp) and some people might like that. The biggest issue though is after using it (shampoo and conditioner) my scalp is soo itchy. That can't be good. I just can't keep using it. I'm hoping I can return these since I got the jumbo!
Never fails me
I have used this product for a long time. Over 5 years. Occasionally i try out other product but always end up coming back to this. Leaves my hair feeling light, clean and soft. I have wavy hair and it Even takes the frizz away.
I will continue to buy this product
Hair Type Straight Hair
A unique shampoo; I bleached my hair and some areas were very dry, but I tried this shampoo and my hair feels more moisturized and manageable. It's worth the investment.
I would buy this product again.
Hair Type Straight Hair
Love this shampoo especially when it is on sale.
Questions
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Q&A
Showing 20 out of 258 Questions
- Q
77 year old female with thinning fine hair. Have been using this product for many years but no longer color my hair. Should I continue with this one or change to the Sheer Hydrate?
- Asked by Nancy
- Official Answer By Pureology - BEHello! Thank you for your interest in our shampoos. Based on your needs, we recommend the Hydrate Sheer Shampoo. It provides lightweight hydration that's ideal for finer hair. We hope this helps!Was this answer helpful to you
- Q
I get greasy roots quickly but the rest of my hair stays dry. Would this still be ok to use?
- Asked by C
- Official Answer By Pureology - BEHello there! Thank you for reaching out about the Pureology Hydrate Shampoo! While it provides deep nourishment, the formula is designed to be weightless enough for fine hair when used in the correct amount, yet powerful enough to saturate thick and coiled hair types that suffer from chronic dryness. We hope you find this information helpful!Was this answer helpful to you
- Q
Which is best for dry frizzy color treated thin hair?
- Asked by CA
- Official Answer By Pureology - BEHello we appreciate your interest in Pureology Hydrate Shampoo! The Hydrate Shampoo and Conditioner Duo is widely considered the best professional solution for dry hair. Its sulfate-free, 100% Vegan formula is specifically designed to provide intense hydration while protecting color vibrancy using our patented Antifade Complex. We hope you find this information helpful!Was this answer helpful to you
- Q
How does it smell?
- Asked by Nina
- Official Answer By Pureology - BEHello there! We appreciate your interest in Hydrate Shampoo. This shampoo has an aromatherapy blend: Lavender, Bergamot, and Patchouli for a calming, sensorial cleansing experience. Hope this helps!Was this answer helpful to you
- Q
I have fine, thin, color treated hair. I have been using the hydrate for years. Should I be using a different Purology product?
- Asked by emullie
- Official Answer By Pureology - BEHi there! Thanks for reaching out about our Hydrate Shampoo. We recommend trying our Hydrate Sheer Shampoo, this line is the perfect sensorial solution for finer strands that crave hydration without the heaviness. Hope this helps!Was this answer helpful to you
- Q
Does it make finer hair greasy
- Asked by Smooth
- Official Answer By Pureology - BEHi there! We appreciate your interest in Hydrate Shampoo. This shampoo is best for dry, very dry, and color-treated hair, including hair damaged by coloring, bleaching, or heat styling. For best results we recommend applying a dime-sized amount to wet hair at the scalp. Emulsify into a rich lather and work through mid-lengths and ends. Rinse thoroughly. Repeat if needed for very dry, damaged, or heavily color-treated hair. Hope this helps!Was this answer helpful to you
- Q
Are the shampoo and conditioner recommended for low porosity curly hair?
- Asked by Asya
- Official Answer By Pureology - BEHello there! We appreciate your interest in our Hydrate Shampoo and Conditioner. This duo provides professional dry hair repair, significantly improving elasticity and light reflection. Optimized for textures ranging from fine and straight to thick and coiled that crave intense moisture. Hope this helps!Was this answer helpful to you
- Q
Do these bottles come with a factory seal?
- Asked by SDDREAMER
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. Our Liter sizes (33.8 fl oz) are the only shampoo bottles that do come with a seal. We hope this helps!Was this answer helpful to you
- Q
Will this help with a dry scalp, especially in the colder weather?
- Asked by C
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. It is a moisturizing, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair. This shampoo helps to hydrate the hair, not the scalp. We hope this information is helpful.Was this answer helpful to you
- Q
In regards to larger 33.8 bottle of Pureology does this product come with a pump to dispense?
- Asked by Mary
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Pureology liters. Our liter sizes do not come with a pump. Please click on the following link to see where you can purchase it separately: https://tinyurl.com/y4gjboqkWas this answer helpful to you
- Q
I have fine, dry, colortreated hair. Whats the best shampoo?
- Asked by Patty
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. It is a moisturizing, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair. This shampoo helps to hydrate the hair, not the scalp. We hope this information is helpful.Was this answer helpful to you
- Q
Can I use this product on sew in hair extentions?
- Asked by Tiffany
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with hair pieces or hair extensions, we cannot provide you with usage information. We suggest you contact the manufacturer of that product and follow their advice.Was this answer helpful to you
- Q
Is your pureology hydrate shampoo/conditioner gluten-free
- Asked by Shelley
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, Biolage has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns, you should discuss them with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.Was this answer helpful to you
- Q
Is the product purple
- Asked by Bev
- Official Answer By Pureology - BEHi there! We appreciate you reaching out about our Hydrate Shampoo. The shampoo itself is purple in color. Hope this helps!Was this answer helpful to you
- Q
I have untreated straight, dull and some split ends. Will the hydrate shampoo work even if my hair is not colored?
- Asked by Vangie
- Official Answer By Pureology - BEHi there! Thank you for reaching out about Hydrate Shampoo! This shampoo is ideal for dry to very dry hair, particularly medium to thick textures, and is also suitable for color-treated hair. Hope this helps!Was this answer helpful to you
- Q
Can I use Pureology shampoo after keratin treatment?
- Asked by Olbel
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Pureology Hydrate Shampoo. We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information. We suggest you contact the manufacturer of that treatment and follow their advice. We hope this helps!Was this answer helpful to you
- Q
I have bleach highlights would this be good for my hair.
- Asked by Jamie
- Official Answer By Pureology - BEHello there, we appreciate your interest in our Hydrate Shampoo. This line is recommended for normal to thick dry, color-treated hair. We recommend trying Strength Cure Shampoo, this is a gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair. Hope you give it a try!Was this answer helpful to you
- Q
I have salt and pepper hairy, natural with no color. What shampoo should I use
- Asked by Princess
- Official Answer By Pureology - BEHi there, for your beautiful salt and pepper hair, Strength Cure Blonde Purple Shampoo will gently brighten and enhance its natural radiant tones.Was this answer helpful to you
- Q
Is their a ph balance for this product?
- Asked by Naomi
- Official Answer By Pureology - BEHi, thanks for your question. Pureology considers formulas for our products proprietary. The pH of any given product is not a measure of the product's efficacy. Our products are developed to be compatible with the natural biology of the hair and skin. It is our unique formula and technology that provides the desired result. As a company committed to the highest quality products, we take special care to ensure that all ingredients we use are safe. We continually evaluate the most current information about our ingredients. We hope this information is helpful.Was this answer helpful to you
- Q
Which ingredient causes the minty cool feeling on my scalp?
- Asked by MamaD
- Official Answer By Pureology - BEHi there, Hydrate Shampoo is formulated with jojoba for moisturization, green tea to promote a healthy-looking scalp and sage to support hair follicles. Hyrate Conditioner is also formulated with moss and mint to create a sensorial shift.Was this answer helpful to you