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Summary
PATTERN's lightweight and slippy, Styling Custard detangles while providing hold for kids and adults. Contains Flaxseed Oil, Agave, Irish Moss and Chamomile for a hydrated hold, definition, and shine. Perfect for wet or dry ponytails, braid-outs and Bantu knots.
Benefits
- Lightweight and slippy for detangling
- Provides hydrated hold, definition, and shine
- Perfect for wet or dry ponytails, flat twists, braid-outs, twist-outs and Bantu knots
- Suitable for kids and adults
- Most popular among high-porosity curlies and coilies.
Research Results
- Clinically proven to provide 11x the curl retention.**
- **Based on a third-party study
Formulated Without
- Parabens
- Formaldehyde & Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- SLS/SLES
- Synthetic Fragrance (less than 1%)
- Triclocarban & Triclosan
- Gluten, Silicone & Protein
On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired. Use Shower Brush to gently work Styling Custard through hair starting at the ends and working towards the roots to get juicy definition.
Water/Aqua/Eau, Glycerin, Polyquaternium-37, Polysorbate 20, Polyquaternium-11, Methyl Gluceth-10, Linum Usitatissimum (Linseed) Seed Oil, Chamomilla Recutita (Matricaria) Extract, Chondrus Crispus Extract, Agave Rigida (Sisal) Extract, Panthenol, Phenoxyethanol, Fragrance/Parfum, Ethylhexylglycerin, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin, Caramel
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free 2 piece gift with $45 Pattern purchase (valid thru 5/31/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 9Very Curly Hair
- 2Wavy Hair
Most Helpful Positive Review
Such slip!
So I have extremely porous, 3c/4a hair that is coarse, fly away, frizzy, wiry, about 30% grey- sounds lovely doesn't it? Ha! Anyway, I've tried a million different products and so far I like Hair Rules and Pattern. My favorite products are now, Leave In Conditioner, Intensive Conditioner, styling Cu...
Most Helpful Critical Review
Was worth a try, but can't stand the smell...
What I DO like about it is that it really cut down on my frizz which isn't something I experience often no matter what styling product it is. It has great slip, not crusty or crispy and provides SHINE BABY. But it didn't enhance or give my curls that much definition. In fact weighed them down, so th...
393 results
Loose curls that stay
I love using this when I braid my hair to have next day waves. It's just the right hold when dispersed in my hair when wet, and it doesn't dry out my hair.
I live this product
Hair Type Very Curly Hair
I live this product. It's the only thing that really works on my daughter's 4C type hair.
Natural products
Hair Type Very Curly Hair
It really makes my curls pop and not as frizzy as other products..
Love this for COILY's too
Hair Type Very Curly Hair
I have coily hair cut short, was looking 4 something that would give me less of a tight curl than gel, but shine and soft. There were no pics w/my hair type so i hope this helps someone else, it works on our hair
Yes
Good