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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Color your hair with confidence with Madison Reed Radiant Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free and made with ingredients you can feel good about.
Benefits
- 100% gray coverage.
- Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
- Works in as little as 35 minutes.
- Thick cream color: no drips, no mess, no harsh smell.
- Leaves hair feeling healthy, conditioned & shiny.
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free: not tested on animals.
- Sustainable packaging.
- Made in Italy.
- For best results, stay within two shades of your natural color.
- When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
- Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
- Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.
Includes
- Radiant Cream Color (1.7 oz)
- Conditioning Color Activator (2.5 oz)
- Pair of Gloves (2 ct)
- Cap
- Barrier Cream (0.7 oz)
- Cleansing Wipe
- Color Protecting Shampoo and Conditioner (0.5 oz each)
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Radiant Cream Color: Water, Cetyl Alcohol, Ethanolamine, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Cocamide Mea, Ceteth-2, Cocamidopropyl Betaine, Toluene-2,5-Diamine Sulfate, 2-Methylresorcinol, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium EDTA, Sodium Metabisulfite, Sodium Hydrosulfite, Silica, Xanthan Gum, Butylene Glycol, P-Aminophenol, 4-Chlororesorcinol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl.
Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.
Cleansing Wipe: Water, Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocyl Glutamate, Sodium Lauryl Glutamate, Disodium Cocyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylxexylglycerin, Phenoxyethanol, Fragrance.
Barrier Cream: Water, Mineral Oil, Glycerin, PVP, PEG-40 Hydrogenated Castor Oil Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Phenoxythanol, Fragrance.
Color Protecting Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.
Color Protecting Conditioner: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Centrimonium Bromide, Phenoxyethanol, Ethlyhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Fragrance.
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Questions
Ask a QuestionQ&A
Showing 5 out of 1266 Questions
- Q
Is this free of harsh chemicals and accommodating to people with sensitive skin?
- Asked by HW
- Official Answer By Madison Reed - SyndicationHello! You can find a full list of ingredients on the product page, and we do recommend patch testing 48 hours prior to every application.Was this answer helpful to you
- Q
My hair tends to get brassy. I have iron in my water and I pull gold naturally. What is the best light blonde that won't get brassy? I have been using Swartzkopf 9.1 light ash and prior was Loreal Preferance 8.5A Champagne blonde. I do use purple shampoos & condition and also Malibu treatments
- Asked by Brassy Locks
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Hello, what's the best root touch up color after using Messina Brown 4NA.
- Asked by sonia
- Official Answer By Madison Reed - SyndicationHello! If you are referring to our Root Perfection, this would be Spoleto 4N.Was this answer helpful to you
- Q
This product is made in China. Is this safe?
- Asked by Nana
- Official Answer By Madison Reed - SyndicationHello! Our color is made in Italy.Was this answer helpful to you
- Q
I use a 7NN what color would I use?
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! Great question. The formula varies depending on the brand used. To find your best match we suggest taking our color quiz here: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 194Graying Hair
- 111New Look
- 104Touch Ups
- 53Thick Hair
- 50Fine Hair
Commitment To Color
- 257Permanent
- 26Semi-Permanent
- 6Demi-Permanent
- 4Temporary
Describe Yourself
- 152Beauty Conscious
- 58Survivalist / Minimalist
- 49Product Junkie
- 35Minimalist
- 5Professional Stylist
Hair Type
- 23Straight Hair
- 22Wavy Hair
- 9Very Curly Hair
Most Helpful Positive Review
BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is o...
Most Helpful Critical Review
Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wro...
2635 results
Never buy again
Hair Type Wavy Hair
I already have a red base and I wanted to do roots.The oxide did not lighten the hair at all. The color conditioner did much better for a lower price

Fades quickly doesn't cover grays
Hair Type Very Curly Hair
Love all the options of colors. Definitely does not cover all the grays. It such a disappointment, especially for the price, that the color doesn't last. It seems to fade within a week or two. At that price might as well go to the salon.
Horrid waste of money
Barely enough product for a PIXIE!! Very poor color saturation even if left on longer time and added pigment. Does not cover gray hair well at all. Leaves hair dry. For reference i usually use Icon dark brown from Sally. Much bettee product. Much better price.
Horrid waste of money
Barely enough product for a PIXIE!! Very poor color saturation even if left on longer time and added pigment. Does not cover gray hair well at all. Leaves hair dry. For reference i usually use Icon dark brown from Sally. Much bettee product. Much better price.
I use to love this product
Hair Type Wavy Hair
I use to love this product. I purchased position black, for my super dark brown hair and it would cover well. Now I cannot get this product to cover new hair growth and what does stick washes out in one wash. It doesn't matter if the water is cool or warm, it washes right out. It's so frustrating, as this was my go to for at home color on a budget. The kit itself is nice and I appreciate the whips, cap, and gloves inside. That's the only reason I didn't rate it 1 star.