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Highlights
Summary
Color your hair with confidence with Madison Reed Radiant Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free and made with ingredients you can feel good about.
Benefits
- Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
- Works in as little as 35 minutes.
- Thick cream color: no drips, no mess, no harsh smell.
- Leaves all hair types feeling healthy, conditioned & shiny.
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free: not tested on animals.
- Sustainable packaging.
- Made in Italy.
- This shade is not intended for gray coverage.
- When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
- Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
- Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get shade-matched! Message and data rates may apply.
- Content's Packaging May Vary
Includes
- Radiant Cream Color (1.7 oz)
- Conditioning Color Activator (2.5 oz)
- Pair of Gloves (2 ct)
- Cap
- Barrier Cream (0.7 oz)
- Cleansing Wipe
- Color Protecting Shampoo and Conditioner (0.5 oz each)
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2537596
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Radiant Cream Color: Water, Cetyl Alcohol, Ethanolamine, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Cocamidopropyl Betaine, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium EDTA, Sodium Metabisulfite, Sodium Hydrosulfite, Butylene Glycol, Xanthan Gum, Silica, 1-Hydroxyethyl-4,5-Diamino Pyrazole Sulfate, Toluene-2,5-Diamine Sulfate, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, M-Aminophenol, P-Aminophenol, 5-Amino-6-Chloro-O-Cresol.
Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.
Cleansing Wipe: Water, Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocyl Glutamate, Sodium Lauryl Glutamate, Disodium Cocyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylxexylglycerin, Phenoxyethanol, Fragrance.
Barrier Cream: Water, Mineral Oil, Glycerin, Pvp, PEG-40 Hydrogenated Castor Oil Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Phenoxythanol, Fragrance.
Color Protecting Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.
Color Protecting Conditioner: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Centrimonium Bromide, Phenoxyethanol, Ethlyhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Fragrance.
Replacement Ingredients In Madison Radiant Cream Color To Replace Ppd, One Key Ingredient Used Is A Para Toluene Diamine (Ptd) Ingredient Called Toluene 2,5-Diamine Sulfate (Tds). To Replace Resorcinol, 2-Methylresorcinol Is Used. To Replace Ammonia, Ethanolamine Is Used.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 20 out of 1320 Questions
- Q
What is the ratio of product and developer?
- Asked by Ima B
- Official Answer By Madison Reed - SyndicationAll other Radiant Cream colors (Vivids, NNN, NNA, 6N, 7N) are mixed at a 1:1.5 ratio. Was this answer helpful to you
- Q
I have thick hair, would I need 2 boxes for full coverage?
- Asked by Courtney
- Official Answer By Madison Reed - SyndicationFor the first time if you are coloring roots to ends, you might want to have two to ensure full and even coverage. Then after the initial application you can move to coloring your roots only.Was this answer helpful to you
- Q
Does everything you need come in the kit? Or do you have to purchase additional stuff to apply & process the color?
- Asked by Emily
- Official Answer By Madison Reed - SyndicationThe kit comes complete with everything you need to color your hair.Was this answer helpful to you
- Q
How long after I color all over can I use the highlighter/balyage kit? Or do I do it at the same time?
- Asked by Franchesca
- Official Answer By Madison Reed - SyndicationWe recommend waiting 10 days in between coloring services.Was this answer helpful to you
- Q
I have medium dark brown hair with lots of gray at my roots and underneath. I want to have some red highlights and cover my gray. What color do you recommend?
- Asked by TT
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
What hair product do I use for hair falling out
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We do not offer products for this, we recommend speaking with an Ulta team member.Was this answer helpful to you
- Q
Is this hair color product can be safely using by people just finished or currently Chemotherapy?
- Asked by TJ
- Official Answer By Madison Reed - SyndicationIf you have questions or concerns about hair coloring after chemo, we recommend consulting your personal physician.Was this answer helpful to you
- Q
I want to cover 2inches of root that has 50% gray, and the shaft is a light blonde. end results I want is a med brown. I worried that it will look muddy or have a green hue
- Asked by Jules
- Official Answer By Madison Reed - SyndicationHello! We’d love to help you with this hair color journey. This will be a two-step coloring process to gorgeous results. When going lighter in color, tone and pigment are removed from the hair. In order to go darker, those tones and pigments need to be reintroduced back into the hair in order for maximum tonal result and color longevity. We suggest you add warmth back into your hair with our Amaretto Gloss. For the application, we'd recommend applying this gloss first over the previous lighter sections. Let the Gloss process for 25 minutes. After that, rinse and shampoo the gloss out. Once your hair is dry, you can apply the new shade.Was this answer helpful to you
- Q
Is there formaldehyde or it's similar ingredients in the dye or ingredients in the radiant hair color kit??
- Asked by Ollie
- Official Answer By Madison Reed - SyndicationWe do not use formaldehyde or similar ingredients in our color. We’d love to offer some insight. At Madison Reed, we believe that coloring your hair should be a ritual of love with ingredients you feel good about. Our Radiant Cream Color is 100% free of ammonia, PPD, resorcinol, parabens, phthalates, SLS (sodium lauryl sulfate), titanium dioxide and gluten, and enriched with keratin, argan oil and ginseng root extract to protect and nourish hair. We understand that you are concerned about the ingredients in the products you use. We offer full transparency in the ingredients used in all of our products on.Was this answer helpful to you
- Q
Do you need a developer with this product or does everything you need come with it?
- Asked by Sam
- Official Answer By Madison Reed - SyndicationActivator is included with this kit. Everything you need to color is included in the kit.Was this answer helpful to you
- Q
I have grown out light blonde highlights with light brown roots showing. Would this be okay to use on my hair for a brown shade? The underneath of my hair has some reddish tones
- Asked by Lex
- Official Answer By Madison Reed - SyndicationHello! We’d love to help you with this hair color journey. This will be a two-step coloring process to gorgeous results. When going lighter in color, tone and pigment are removed from the hair. In order to go darker, those tones and pigments need to be reintroduced back into the hair in order for maximum tonal result and color longevity. We suggest you add warmth back into your hair with our Amaretto Gloss. For the application, we'd recommend applying this gloss first over the previous lighter sections. Let the Gloss process for 25 minutes. After that, rinse and shampoo the gloss out. Once your hair is dry, you can apply the new shade.Was this answer helpful to you
- Q
does the product have developer or anything to lighten the hair? going from a darker brown to light/medium
- Asked by kaylee
- Official Answer By Madison Reed - SyndicationHello! Like most permanent color, our color is able to lift 1-2 shades lighter on natural, non-color treated hair. If going much lighter than your natural, or if your hair is previously colored, you will need to have your hair lightened professionally.Was this answer helpful to you
- Q
what's the size of the product/kit in oz.
- Asked by Rozina
- Official Answer By Madison Reed - SyndicationHello! The color is 1.7oz and the activator is 2.5oz.Was this answer helpful to you
- Q
I absolutely love 6NGV Tuscany Brown, but right around the frame of my face, the grays come back in 2 days, every time! In between coloring, I use the Madison Reed powder to cover my grays. But, it gets annoying, especially because I know the actual hair color kit should last longer than 2 days around my face! I can't use the special shampoo/conditioner, so what should I be doing differently?
- Asked by Amy7738
- Official Answer By Madison Reed - SyndicationHello! If you are not already using a bowl and brush to apply, we do recommend applying with one for better gray coverage. The color can also be processed on the new growth up to 55 minutes.Was this answer helpful to you
- Q
will this give me100% gray coverage at my roots?
- Asked by Lee
- Official Answer By Madison Reed - SyndicationHello! Our Radiant Hair Color is formulated, in most shades for 100% coverage, we do recommend processing the roots for 45-55 minutes if your gray is resistant.Was this answer helpful to you
- Q
I have grown out light blonde highlights with light brown roots showing. Would this be okay to use on my hair for a brown shade? The underneath of my hair has some reddish tones
- Asked by Lex
- Official Answer By Madison Reed - SyndicationHello! We’d love to help you with this hair color journey. This will be a two-step coloring process to gorgeous results. When going lighter in color, tone and pigment are removed from the hair. In order to go darker, those tones and pigments need to be reintroduced back into the hair in order for maximum tonal result and color longevity. We suggest you add warmth back into your hair with our Amaretto Gloss. For the application, we'd recommend applying this gloss first over the previous lighter sections. Let the Gloss process for 25 minutes. After that, rinse and shampoo the gloss out. Once your hair is dry, you can apply the new shade.Was this answer helpful to you
- Q
does the product have developer or anything to lighten the hair? going from a darker brown to light/medium
- Asked by kaylee
- Official Answer By Madison Reed - SyndicationHello! Like most permanent color, our color is able to lift 1-2 shades lighter on natural, non-color treated hair. If going much lighter than your natural, or if your hair is previously colored, you will need to have your hair lightened professionally.Was this answer helpful to you
- Q
what's the size of the product/kit in oz.
- Asked by Rozina
- Official Answer By Madison Reed - SyndicationHello! The color is 1.7oz and the activator is 2.5oz.Was this answer helpful to you
- Q
I absolutely love 6NGV Tuscany Brown, but right around the frame of my face, the grays come back in 2 days, every time! In between coloring, I use the Madison Reed powder to cover my grays. But, it gets annoying, especially because I know the actual hair color kit should last longer than 2 days around my face! I can't use the special shampoo/conditioner, so what should I be doing differently?
- Asked by Amy7738
- Official Answer By Madison Reed - SyndicationHello! If you are not already using a bowl and brush to apply, we do recommend applying with one for better gray coverage. The color can also be processed on the new growth up to 55 minutes.Was this answer helpful to you
- Q
will this give me100% gray coverage at my roots?
- Asked by Lee
- Official Answer By Madison Reed - SyndicationHello! Our Radiant Hair Color is formulated, in most shades for 100% coverage, we do recommend processing the roots for 45-55 minutes if your gray is resistant.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Commitment To Color
Describe Yourself
Hair Type
Most Helpful Positive Review
BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is o...
Most Helpful Critical Review
Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wro...
2775 results
Does not cover roots!
Hair Type Wavy Hair
IF you have roots and you want to cover them up, do not buy this product! It did give a nice gloss and somewhat covered my copper red with a darker shade (I used 6NCG).
Not the Same Color
Hair Type Wavy Hair
I purchased 8.5NNA multiple times for years with beautiful results that always matched my natural hair color. My last purchase resulted in a very dark brown. It was clearly not the same color. I will not buy again and risk the same outcome.
Works perfectly
Hair Type Wavy Hair
I like the product and I've been using it for over 4 years. Covers my gray hair, but I usually keep it for 40 minutes. Naturally my hair is dark brown and I've been using all the shades of brown and love them. It's easy and convenient to use.
Doesn't cover grays
This product does not cover grays. It also turned out very dull looking and was not worth the money.
made hair fall out
I started using this brand and noticed my hair was falling out in excess. I switched to another brand and my hair no longer falls out like it was when using this brand