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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Color your hair with confidence with Madison Reed Radiant Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free and made with ingredients you can feel good about.
Benefits
- 100% gray coverage with maximum coverage for resistant grays.
- Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
- Works in as little as 35 minutes.
- Thick cream color: no drips, no mess, no harsh smell.
- Leaves hair feeling healthy, conditioned & shiny.
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free - not tested on animals.
- Sustainable packaging.
- Made in Italy.
- For best results, stay within two shades of your natural color.
- When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
- Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
- Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium dioxide
Includes
- Radiant Cream Color (1.7 oz)
- Conditioning Color Activator (2.5 oz)
- Gloves (2 pairs)
- Cap
- Barrier Cream (0.7 oz)
- Cleansing Wipe
- Color Protecting Shampoo and Conditioner (0.5 oz each)
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Radiant Cream Color: Aqua/Water, Cetyl Alcohol, Ethanolamine, Propylene, Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Cocamidopropyl, Betaine, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Ascorbic Acid, Disodium Edta, Sodium Sulfite, Sodium Hydrosulfite, Xanthan Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, P-Methylaminophenol Sulfate, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Chlororesorcinol, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl.
Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.
Cleansing Wipe: Water, Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocyl Glutamate, Sodium Lauryl Glutamate, Disodium Cocyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Fragrance.
Barrier Cream: Water, Mineral Oil, Glycerin, PVP, PEG-40 Hydrogenated Castor Oil Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Phenoxythanol, Fragrance.
Color Protecting Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.
Color Protecting Conditioner: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Centrimonium Bromide, Phenoxyethanol, Ethlyhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Fragrance.
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Questions
Ask a QuestionQ&A
Showing 5 out of 1275 Questions
- Q
if I am 5N dark brown in the root touch up what color would I be in the all over hair color
- Asked by LJ
- Official Answer By Madison Reed - SyndicationHello! Our closest match to 5N in Root Perfection, is our Torino Brown 5NA.Was this answer helpful to you
- Q
Is this keratin safe?
- Asked by Adrianna
- Official Answer By Madison Reed - SyndicationHello! Our keratin comes from wool. The wool used for our keratin is sustainable and comes from healthy herds of sheep through a routine and humane shearing process done to keep the sheep healthy. We use keratin simply because it is the best ingredient available for hair repair and conditioning, and it is the protein hair is naturally made of.Was this answer helpful to you
- Q
Does this product expire? I do not see an expiration date.
- Asked by Angelica
- Official Answer By Madison Reed - SyndicationHello! This product is good for 3 years.Was this answer helpful to you
- Q
I have fine chest length hair, how many boxes of dye should I use?
- Asked by M
- Official Answer By Madison Reed - SyndicationHello! We would recommend purchasing two kits to ensure you have enough color on hand. However you can just mix one first and only mix the other if you find you need more color.Was this answer helpful to you
- Q
I'm currently a level 3 and was wondering if I could jump to the Messina Brown without lightening?
- Asked by MrsSalt
- Official Answer By Madison Reed - SyndicationHello! This would depend on if your hair is completely natural or colored to a level 3. If it is colored, no, your hair would need to be lightened, color cannot lighten color. If your hair is natural, you can.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 194Graying Hair
- 111New Look
- 104Touch Ups
- 53Thick Hair
- 50Fine Hair
Commitment To Color
- 257Permanent
- 26Semi-Permanent
- 6Demi-Permanent
- 4Temporary
Describe Yourself
- 152Beauty Conscious
- 58Survivalist / Minimalist
- 49Product Junkie
- 35Minimalist
- 5Professional Stylist
Hair Type
- 28Straight Hair
- 26Wavy Hair
- 10Very Curly Hair
Most Helpful Positive Review
BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is o...
Most Helpful Critical Review
Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wro...
2649 results
Love
Hair Type Straight Hair
NA
Gentle to hair, lasting color
Hair Type Wavy Hair
Happy with this hair color: gentle and lasting color
Hair loss
I splurged on this product, coverage on grays is decent, its also a plus that it comes with a hair and extra gloves, but it is NOT worth it! The product caused hair loss ! Doesnt seem like permanent loss, but I found out soon after that this brand is being sued for causing this exact side effect!
The only one to buy
Hair Type Straight Hair
I love the color
Great coverage
Hair Type Wavy Hair
This is great hair color for greys love it