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Highlights
Summary
Color your hair with confidence with Madison Reed Radiant Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free and made with ingredients you can feel good about.
Benefits
- 100% gray coverage.
- Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
- Works in as little as 35 minutes.
- Thick cream color: no drips, no mess, no harsh smell.
- Leaves hair feeling healthy, conditioned & shiny.
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free: not tested on animals.
- Sustainable packaging.
- Made in Italy.
- For best results, stay within two shades of your natural color.
- When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
- Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
- Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.
- Content's Packaging May Vary
Includes
- Radiant Cream Color (1.7 oz)
- Conditioning Color Activator (2.5 oz)
- Pair of Gloves (2 ct)
- Cap
- Barrier Cream (0.7 oz)
- Cleansing Wipe
- Color Protecting Shampoo and Conditioner (0.5 oz each)
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2508870
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Radiant Cream Color: Water, Cetyl Alcohol, Ethanolamine, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium EDTA, Sodium Metabisulfite, Sodium Hydrosulfite, Xanthan Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, P-Aminophenol, 4-Chlororesorcinol, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine.
Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.
Barrier Cream: Water, Mineral Oil, Glycerin, PEG-40 Hydrogenated Castor Oil, Pvp, Butylene Glycol, Cyclopentasiloxane, Argania Spinosa Kernel Oil, Sodium Lauroyl Sarcosinate, Dimethiconol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Fragrance.
Cleansing Wipe: Water, Isopropyl Alcohol, Ammonium Oleate, Sodium Lauroyl Glutamate, Benzyl Alcohol, Disodium EDTA, Fragrance.
Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, Peg-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Cocamidopropyl Dimethylamine, Propylene Glycol, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.
Conditioner: Aloe Barbadensis Leaf Extract, Cetearyl Alcohol, Water, Stearyl Alcohol, Cetrimonium Chloride, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Protein, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Jojoba Esters, Glycolic Acid, Glucono Delta Lactone, Calcium Gluconate, Panax Ginseng Root Extract, Argania Spinosa Kernel Oil, Oat Beta Glucan, Panthenol, Hydroxypropyltrimonium Honey, Amodimethicone, Trideceth-12, Centrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Bromide, Sodium Benzoate, Phenoxyethanol, Ethylhexylglycerin, Fragrance.
Replacement ingredients in Madison Radiant Cream Color To Replace PPD, one key ingredient used is a Para Toluene Diamine (PTD) ingredient called Toluene 2,5-Diamine Sulfate (TDS). To Replace Resorcinol, 2-methylresorcinol is used. To Replace Ammonia, ethanolamine is used.
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Questions
Q&A
Showing 20 out of 1333 Questions
- Q
Hi, Can I use this for just root touch up?
- Asked by Julie
- Official Answer By Madison Reed - SyndicationYes, this can be used at the roots only or all over for a color change.Was this answer helpful to you
- Q
I have the kit to color my roots. If I am only doing my roots do you still wear the shower cap.? If so what do I do with the bottom part of my hair. Also, I have a lot of gray by ny ears. She put some kind of pad there with color. How do you keep pads on ?
- Asked by Peggy
- Official Answer By Madison Reed - SyndicationYou can leave your hair down if it’s longer, or loosely tuck it up into the cap if you choose to wear one—the cap is simply to help avoid a mess. We don’t recommend placing pads over the color after application, as they can absorb the product instead of your hair. For best results, apply the color generously—especially to harder-to-cover areas—almost like frosting, to ensure even coverage.Was this answer helpful to you
- Q
I used the 6NGV a few months ago. What do you recommend for going to a lighter color to eventually have a blonde and brown (bronde) balayage look?
- Asked by Lauren
- Official Answer By Madison Reed - SyndicationMadison Reed Radiant Cream Color is formulated with a 20 volume activator, and like most permanent hair color lines, can not lift previously colored hair. Our Radiant Cream Color can lift natural, uncolored hair 1-2 levels lighter. Due to these limitations, we’d like to ask you a few questions to better understand your goals and provide the best guidance for going lighter. If your color has faded significantly you could move to the Lucca Light Brown and then gradually move to using the Light Works Lazio Cool Toffee kit to add Balayage highlights to lighten your color.Was this answer helpful to you
- Q
I have short hair n less volume , so can one packet be used multiple times
- Asked by Taj
- Official Answer By Madison Reed - SyndicationHello! We do recommend using the full kit, but if you do feel there is too much product for your hair. The ratio of color to activator is 1:1.5, if you want to split it into two applications prior to mixing. Mixed color cannot be saved.Was this answer helpful to you
- Q
I am currently using Dorsolo brown. Is there a cooler version of medium brown that I could switch to? If so, can I just start at the roots only with the new color as I am 80% grey. Thank you
- Asked by CJR
- Official Answer By Madison Reed - SyndicationHello! As you have a high percentage of gray, we do recommend continuing with Dosolo Brown, as warm tones are required for gray coverage. However you can increase the processing time on the roots, up to 55 minutes, to allow more of the cool tones to deposit. We do have our shade Torino Brown, which is similar, but cooler. But we cannot guarantee it will provide the same coverage as Dosolo Brown.Was this answer helpful to you
- Q
What is the difference in color between true light brown (novara) and light neutral brown (Umbria)?
- Asked by Tricia
- Official Answer By Madison Reed - SyndicationHello! Novara is a warmer shade, and Umbria is a cool/neutral shade.Was this answer helpful to you
- Q
Does 6.5NNA Sondrio Brown soft medium neutral brown have red tones in it?
- Asked by susie
- Official Answer By Madison Reed - SyndicationHello, yes, all brunette shades contain some red tones. Gray shades can have slightly more as warm tones however, as they are required for gray coverage.Was this answer helpful to you
- Q
Are you able to use this on your eyebrows and would you shorten the time?
- Asked by Lorraine
- Official Answer By Madison Reed - SyndicationHello! We do not recommend this product for use on eyebrows.Was this answer helpful to you
- Q
Is this semi permanent color?
- Asked by cheri
- Official Answer By Madison Reed - SyndicationHello! This is our permanent hair color line.Was this answer helpful to you
- Q
Can you mix this with the Colorwonder demi-permanent color and use together? I like the blue-black look.
- Asked by Bella
- Official Answer By Madison Reed - SyndicationWe do not recommend mixing as these results cannot be guaranteed.Was this answer helpful to you
- Q
Can this be used on hair thats already been colored, but has turned dull and shows gray?
- Asked by Catty
- Official Answer By Madison Reed - SyndicationHello! Yes, this product can absolutely be used on previously colored hair. For the most beautiful and consistent results, we recommend carefully following our application instructions specifically designed for previously colored hair, as timing does differ slightly from a first-time application.Was this answer helpful to you
- Q
Does this product eventually fade out of hair slightly or is it fully permanent?
- Asked by Lauren
- Official Answer By Madison Reed - SyndicationMadison Reed Radiant Cream Color is a permanent hair color line. Although all permanent hair color fades over time, giving the appearance of color leaving the hair, it actually still lives in the hair strand until completely grown out. To help increase color longevity of your color and fight fade, we suggest using a color-safe, color locking shampoo and conditioner.Was this answer helpful to you
- Q
Hello, I use Dorsolo brown every 4 wks. At my temples and near my bangs the color is darker paradoxical to the grey new growth. Like it is soaking up color from on the grey roots. I use a bowl and brush and try to only put product on the greys. Anything else I could do? Should I go a shade lighter? Apply those areas last? Thanks
- Asked by Cjr
- Official Answer By Madison Reed - SyndicationWhat you’re describing is very common with gray hair in those areas. The hair at the temples and bang line is often finer and more porous, which means it can grab and absorb pigment more quickly and more deeply than the surrounding hair. Even though the gray itself can be resistant, once it opens, it can take on color very strongly, resulting in those areas looking darker than the rest.Apply those areas last. This is often the most effective adjustment. Complete the rest of your gray application first, then apply to the temples and bang area during the final 10–15 minutes of processing. Use a lighter touch. Even with a brush, try to avoid oversaturating those areas. You can also lightly wipe excess product from the brush before applying. Consider adjusting shade depth. If the darkness continues even with delayed application, going a half to one level lighter for those specific areas can help balance the result. Some guests keep their main shade for overall gray coverage and use a slightly lighter shade just at the temples.Was this answer helpful to you
- Q
What is the ratio of product and developer?
- Asked by Ima B
- Official Answer By Madison Reed - SyndicationAll other Radiant Cream colors (Vivids, NNN, NNA, 6N, 7N) are mixed at a 1:1.5 ratio. Was this answer helpful to you
- Q
I have thick hair, would I need 2 boxes for full coverage?
- Asked by Courtney
- Official Answer By Madison Reed - SyndicationFor the first time if you are coloring roots to ends, you might want to have two to ensure full and even coverage. Then after the initial application you can move to coloring your roots only.Was this answer helpful to you
- Q
Does everything you need come in the kit? Or do you have to purchase additional stuff to apply & process the color?
- Asked by Emily
- Official Answer By Madison Reed - SyndicationThe kit comes complete with everything you need to color your hair.Was this answer helpful to you
- Q
How long after I color all over can I use the highlighter/balyage kit? Or do I do it at the same time?
- Asked by Franchesca
- Official Answer By Madison Reed - SyndicationWe recommend waiting 10 days in between coloring services.Was this answer helpful to you
- Q
I have medium dark brown hair with lots of gray at my roots and underneath. I want to have some red highlights and cover my gray. What color do you recommend?
- Asked by TT
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
What hair product do I use for hair falling out
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We do not offer products for this, we recommend speaking with an Ulta team member.Was this answer helpful to you
- Q
Is this hair color product can be safely using by people just finished or currently Chemotherapy?
- Asked by TJ
- Official Answer By Madison Reed - SyndicationIf you have questions or concerns about hair coloring after chemo, we recommend consulting your personal physician.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Commitment To Color
Describe Yourself
Hair Type
Most Helpful Positive Review
BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is o...
Most Helpful Critical Review
Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wro...
2824 results
Doesn't have 100% resistent gray coverage
Hair Type Wavy Hair
Even left it on for an hour and 20 minutes. Looks red in the root area… Not good coverage at all. Does not have a smell. About the only good thing about this hair color.
Its the only product good with my stubborn gray hair
Hair Type Wavy Hair
Best Product ever
This product did not cover my gray at all.
Hair Type Very Curly Hair
I was very disappointed in this product. I left the product on far longer than recommended.And it still did not cover my gray hairs at all. I will never buy it again.And would not recommend it
Doesn't last
Hair Type Straight Hair
I followed the exact instructions and my color was very faded after only 4 weeks. I feel it's way too expensive to fade that fast.
The only hair colored I use!!
Hair Type Wavy Hair
I have my hair professionally colored and cut every three months. I color my hair in between. This product covers my roots and gives my hair great shine!! I reallt live it!!