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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
Urban Decay Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours.
Benefits
- This nude, creamy eyeshadow primer dries translucent to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye makeup look.
- Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
- Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
Features
- Paraben-free
- Vegan
- Cruelty-free
• Smooth on just a touch of Eye Shadow Primer Potion before your eyeshadow for 24 hours of long-lasting wear and NO creasing. You can also wear alone for a subtle neutral eye makeup look. • Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 91 Questions
- Q
Can this be used on the under eye area as well?
- Asked by RonMar
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our Urban Decay Anti-Aging Eyeshadow Primer Potion. While our Urban Decay Anti-Aging Eyeshadow Primer Potion is primarily designed for the eyelids, it can be used under the eyes if desired. However, due to the delicate nature of the under-eye area, we recommend using a small amount and ensuring it is well-blended to avoid any creasing or irritation. If you have sensitive skin, it's always best to test a small area first.Was this answer helpful to you
- Q
What is the size / amount of product in the mini travel versus the full size?
- Asked by BB
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. The travel size is 0.16 oz, while the standard size is 0.33 oz. We hope this was helpful!Was this answer helpful to you
- Q
Does the travel size come with a wand applicator?
- Asked by sandi
- Official Answer By Urban Decay - Brand EngageHello there! Yes, our travel-size Eyeshadow Primer Potion does indeed come with a wand applicator, just like the full-size version. This makes it easy to apply the primer precisely to your eyelids, even on the go. We designed the travel size for convenience without compromising the application experience.Was this answer helpful to you
- Q
Why did you stop making the Eye Shadow Primer in color?
- Asked by lesks
- Official Answer By Urban Decay - Brand EngageHello there! While our Original Eyeshadow Primer Potion is the most well-known and comes in the original (translucent) shade, we haven't entirely discontinued colored primer potions. We've streamlined our offerings and focused primarily on the original version, which works across various skin tones and eyeshadow colors. However, we occasionally release limited-edition or special collections that might include tinted primer potions. We recommend keeping an eye on our website, social media channels, or signing up for our email list to stay informed about new product launches and limited-edition releases.Was this answer helpful to you
- Q
How does this primer work for dark skin women?
- Asked by Astella
- Official Answer By Urban Decay - Brand EngageHello there! Our Original Eyeshadow Primer Potion is designed to work across a wide range of skin tones, including darker skin tones. Its purpose is to create a smooth, even base for eyeshadow application, preventing creasing, fading, and enhancing color vibrancy. While the primer itself is a nude shade, it blends invisibly into the skin and doesn't typically affect the appearance of eyeshadow colors on darker skin tones. For the most accurate representation of how it will look on your specific skin tone, we recommend checking out online reviews, swatches, and tutorials by makeup artists and beauty influencers with darker complexions. They often demonstrate how the primer performs and interacts with various eyeshadow shades on deeper skin tones. You can also visit a store that carries Urban Decay to see the primer in person.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3233Everyday
- 1779Going Out
- 1069Work
- 873Natural Effect
- 719Smokey Effect
Describe Yourself
- 1779Natural Style
- 1718Classic Style
- 738Trendy Style
- 3Makeup lover
- 2Oily eyelids
Most Helpful Positive Review
The Best Primer Out There
I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...
Most Helpful Critical Review
Great product, terrible packaging update
Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...
6121 results
The WORST
This anti aging primer is the worst. My makeup is smeared and worn off within an hour. I should have stuck with the original formula
Must have for eyeshadow
I was recommended this product by a friend. I am a maturing woman and needed help with my aging eyelid skin. This is designed exactly for that cause. I am thrilled with the results and very pleased that the neutral eyeshadow I wear stays on throughout the entire day!
Love This
I have been readying and hearing about eyeshadow primers. Yes I get creases. This product delvers on that and so much more. it is so smooth and creamy that it makes me feel like a million dollars. It says anti-aging.....we all need to put ourselves in this category when it comes to eyes. I have a question about how long it will last. Assuming it lasts a long while like most eye products I will rebuy again and again and again. I also want to complement the young lady in Warrenton, VA who suggested this product. i appreciate her very much. Thanks so much. Susan
The Best!
I don't understand the bad reviews! I have tried other brands and this is by far the best. Very long lasting!
Yes
Makes eyeshadow appearance looks smoother.