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Urban Decay Cosmetics Original Eyeshadow Primer Potion
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Highlights
Summary
Urban Decay Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours.
Benefits
- This nude, creamy eyeshadow primer dries translucent to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye makeup look.
- Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
- Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
Features
- Paraben-free
Item 2286790
• Smooth on just a touch of Eye Shadow Primer Potion before your eyeshadow for 24 hours of long-lasting wear and NO creasing. You can also wear alone for a subtle neutral eye makeup look. • Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
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FAQs
What are the benefits of using the Original Eyeshadow Primer Potion?
The Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base designed for vibrant, crease-free eyeshadow looks that last up to 24 hours. It visibly smooths the lids to create the perfect foundation for pigmented application, while the long-lasting formula prevents eyeshadow and eyeliner from creasing or cracking. It is suitable for all skin tones, skin types, and eye shapes.
Does this eyeshadow primer change the color of my eyeshadow?
This nude, creamy primer dries translucent, meaning it will not alter the color of your makeup. Instead, it is specifically formulated to intensify the look of metallic, shimmer, matte, and glitter eyeshadows, making both colorful and natural eye makeup appear more vibrant and pigmented.
How should I apply the Eyeshadow Primer Potion for the best results?
For those seeking 24 hours of wear without creasing, smooth on just a touch of the Primer Potion before applying your eyeshadow. The formula is highly effective, so only a small amount is needed to prep the lids for any eye makeup look.
Can the Eyeshadow Primer Potion be worn alone?
Yes, this versatile primer can be worn alone for a subtle, neutral eye makeup look. Because it smooths the lids and dries to a translucent finish, it provides a clean, polished appearance even without the addition of eyeshadow.
What are some professional tips for using this primer?
Beyond its use as a base, this primer can serve as a shadow or a highlighter to add dimension to your look. For those seeking maximum versatility, it is a multi-functional tool that ensures your artistry remains on-point from day to night.
Is this eyeshadow primer vegan and paraben-free?
Yes, the Original Eyeshadow Primer Potion is a vegan formula and is paraben-free. It provides high-performance, 24-hour wear while adhering to clean beauty standards, ensuring the delicate eye area is prepped with a safe and effective base.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
The Best Primer Out There
I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...
Most Helpful Critical Review
Great product, terrible packaging update
Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...
6200 results
Perfect, amazing, almost too good hard to get off 🤣
The best primer I have ever used absolutely lasted me! 24 hours slept in not even one little crease at all. I would recommend this any and every day of my life. I actually cannot get my eyeshadow off. 🤣🤣🤣 that is mostly because I wear lash extensions as well and can only use certain makeup removers and im out rn but still this is the best primer I have ever used!!! Definitely would recommend!!
Not dry skin friendly
I have dry skin. Even after putting on my moisturizer this primer still made my skin wrinkly.
Not dry skin friendly
I have dry skin. Even after putting on my moisturizer this primer still made my skin wrinkly.
My go to eye primer
I've repurchased this a couple times now and I love it so much. My only gripe is the price, I wish it wasn't so expensive. It works amazingly on my oily, hooded eyelids. My makeup won't crease all day but it doesn't inhibit eyeshadow blending at all.
terrible revision of product
I liked their old formula. This new one made my aged, saggy eyelids even saggier! Returned.
Questions
Q&A
Showing 5 out of 94 Questions
- Q
How effective is this product at holding color in place on very oily eyelids?
- Asked by Mama's Eyes
- Official Answer By Urban Decay - Brand EngageHey! Our Primer Potion offers up to 8 hours of long-lasting wear, smooth and even application, and helps maintain the vibrancy of your eyeshadow. We suggest checking out the shades Original for a translucent, clean base, and Eden for a nude, matte base. We hope this helps!Was this answer helpful to you
- Q
I have lost my eyebrows with age and need a primer that keeps eyebrow pencil to stay on. Is this a proper use for this product?
- Asked by Carol
- Official Answer By Urban Decay - Brand EngageHi there! Our Urban Decay Anti-Aging Eyeshadow Primer Potion is used for priming the eyelids rather your eyebrow area. We recommend using our All Nighter Setting Spray to lock in your drawn-in eyebrows. We hope this helps!Was this answer helpful to you
- Q
Has the product been tested on contact lens wearers (ie, does it cause any eye irritation while wearing contacts)?
- Asked by Deb Debs
- Official Answer By Urban Decay - Brand EngageHi there! While our Eyeshadow Primer Potion hasn’t been specifically tested for contact lens wearers, it is formulated with advanced polymer technology to create a smooth, long-lasting base for eyeshadow and eyeliner. This vegan formula helps fill in surface imperfections and preps the lids for all-day wear. We hope you’ll give it a try!Was this answer helpful to you
- Q
Can this be used on the under eye area as well?
- Asked by RonMar
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our Urban Decay Anti-Aging Eyeshadow Primer Potion. While our Urban Decay Anti-Aging Eyeshadow Primer Potion is primarily designed for the eyelids, it can be used under the eyes if desired. However, due to the delicate nature of the under-eye area, we recommend using a small amount and ensuring it is well-blended to avoid any creasing or irritation. If you have sensitive skin, it's always best to test a small area first.Was this answer helpful to you
- Q
What is the size / amount of product in the mini travel versus the full size?
- Asked by BB
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. The travel size is 0.16 oz, while the standard size is 0.33 oz. We hope this was helpful!Was this answer helpful to you