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amika Normcore Signature Shampoo #1
amika Normcore Signature Shampoo #1

amika Normcore Signature Shampoo

$27.00

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Details

Benefits

  • Cleanses and refreshes without stripping moisture
  • Adds weightless hydration to hair
  • Made for medium to thick hair types seeking nourishment

Key Ingredients

  • Sea Buckthorn: Known as one of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
  • Coconut Acid: Helps to create a sudsy lather and easily condition hair

Research Results

  • 7x more conditioned*
  • 94% agree Normcore Signature Shampoo gently cleanses hair without stripping moisture**
  • *Clinically proven, when shampoo and conditioner are used as a system
  • **Based on a consumer at-home test of 51 participants

Item 2647558

How To Use

Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately).

Pre-caution: Avoid contact with eyes.

Ingredients

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

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Size:

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Step 2

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Step 3

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Review Snapshot

by PowerReviews

3038 ReviewsWrite a Review
80%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Soft and shiny hair!

I love this shampoo! I have fine, very long hair that tangles easily and dries out from the sun (and the Florida weather) This shampoo is one of my favorites. First, the smell is amazing! By far the best smelling shampoo, it does last a day or two, in case you're sensitive to smells but it is not ov...

Versus
Most Helpful Critical Review
Used to love it, formula changed

I'm disappointed that I even waited over 30 days to say anything, I truly just thought it was in my head, but the formula actually has changed. The previous formula for this shampoo was the only thing that made my hair actually shiny and nourished without even using a conditioner. For reference, I h...

3038 results

Love it!

Submitted 8 months ago

By Krista

From undisclosed

Verified Buyer

Reviewed at

Amika - Syndication

This shampoo is the best. Lasts forever, you don't need much, no crazy lather, and great for sensitive scalp!

Was this review helpful to you?
Best shampoo

Submitted 8 months ago

By Ashley

From undisclosed

Submitted as part of a free sample program

Reviewed at

Amika - Syndication

Love the way it makes my hair feel

Was this review helpful to you?
LOVE

Submitted 8 months ago

By Brittaney

From undisclosed

Verified Buyer

Reviewed at

Amika - Syndication

absolutely love this shampoo

Was this review helpful to you?
Clean feel

Submitted 8 months ago

By Katie

From undisclosed

Verified Buyer

Reviewed at

Amika - Syndication

Feels my hair and scalp clean feeling

Was this review helpful to you?
Not my favorite product

Submitted 8 months ago

By Jillian

From undisclosed

Verified Buyer

Reviewed at

Amika - Syndication

It's drying out my thick, corse hair

Was this review helpful to you?