|
|
This Product |
|
|
| |
|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
|
who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
amika Normcore Signature Shampoo
$40.00
Size:16.9 oz (Refill)
Yay! You're earning rewards points on this purchase!
Summary
Packed with nutrient-rich sea buckthorn, amika's Normcore Signature Shampoo is a sulfate-free wash that gently cleanses and leaves hair soft and nourished.
Benefits
- Cleanses and refreshes without stripping moisture
- Adds weightless hydration to hair
- Made for medium to thick hair
Key Ingredients
- Sea Buckthorn: Known as one of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
- Coconut Acid: Helps to create a sudsy lather and easily condition hair
Research Results
- 7x more conditioned*
- 94% agree Normcore Signature Shampoo gently cleanses hair without stripping moisture**
- *Clinically proven, when shampoo and conditioner are used as a system
- **Based on a consumer at-home test of 51 participants
Item 2647556
Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Matrix Food For Soft Detangling Hydrating Conditioner
2 sizes
Matrix
Food For Soft Detangling Hydrating Conditioner
$22.00 - $46.00
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Matrix Food For Soft Moisturizing Shampoo
2 sizes
Matrix
Food For Soft Moisturizing Shampoo
$22.00 - $46.00
Redken Extreme Length Shampoo For Longer, Stronger Hair
2 sizes
Redken
Extreme Length Shampoo For Longer, Stronger Hair
$29.00 - $56.00
OLAPLEX No. 4 Bond Maintenance Strengthening and Reparative Hair Shampoo
3 sizes
OLAPLEX
No. 4 Bond Maintenance Strengthening and Reparative Hair Shampoo
$16.00 - $56.00
Redken Color Extend Magnetics Sulfate-Free Shampoo
2 sizes
Redken
Color Extend Magnetics Sulfate-Free Shampoo
$29.00 - $56.00
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
OLAPLEX No.4 Bond Maintenance Strengthening and Reparative Hair Shampoo
3 sizes
OLAPLEX
No.4 Bond Maintenance Strengthening and Reparative Hair Shampoo
$16.00 - $56.00
CÉCRED Clarifying Shampoo & Scalp Scrub
2 sizes
CÉCRED
Clarifying Shampoo & Scalp Scrub
$19.00 - $38.00
NUTRAFOL Root Purifier Scalp Microbiome Shampoo for Thinning Hair
NUTRAFOL
Root Purifier Scalp Microbiome Shampoo for Thinning Hair
$44.00
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
3032 ReviewsWrite a Review
100%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Soft and shiny hair!
I love this shampoo! I have fine, very long hair that tangles easily and dries out from the sun (and the Florida weather) This shampoo is one of my favorites. First, the smell is amazing! By far the best smelling shampoo, it does last a day or two, in case you're sensitive to smells but it is not ov...
Versus
Most Helpful Critical Review
Used to love it, formula changed
I'm disappointed that I even waited over 30 days to say anything, I truly just thought it was in my head, but the formula actually has changed. The previous formula for this shampoo was the only thing that made my hair actually shiny and nourished without even using a conditioner. For reference, I h...
3032 results
Disappointed
I really wanted to like this shampoo but it made my hair feel awful. The shampoo doesnt lather well, it left my hair feeling awful. I have straight, fine, high porosity hair, it might just not work for my hair type. Im only giving 2 stars cause i love the scent and the packaging.
Somehow broke me out???
Have tried this product before and tried to like it again. I have a dry scalp and usuallt use more hydrating products and for some reason this one makes my hair so greasy and I get multiple pimples on my upper forehead after using
not the best
Smells good, thought it would be good for my hair but my hair is oily from it the next morning. Leaves my scalp very irritated and itchy. Wouldnt recommend
meh not worth it
leaves hair feeling very greasy and heavy the smell is great but I do not recommend.. I was super excited to try this product but I was extremely let down.. this product made me feel like I never even washed my hair at all such a bummer.
My favorite shampoo I have EVER used!
I used to be Pureology ride or die. Until Amika came to Ulta and I tried this shampoo. My hair is thick and long and gets greasy so easily. This is the only shampoo I have tried in my 24 years of life where my hair feels clean and fresh for days.