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what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
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who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
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amika Normcore Signature Shampoo
$27.00
Size:9.2 oz
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Highlights
Summary
Packed with nutrient-rich sea buckthorn, amika's Normcore Signature Shampoo is a sulfate-free wash that gently cleanses and leaves hair soft and nourished.
Benefits
- Cleanses and refreshes without stripping moisture
- Adds weightless hydration to hair
- Made for medium to thick hair types seeking nourishment
Key Ingredients
- Sea Buckthorn: Known as one of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
- Coconut Acid: Helps to create a sudsy lather and easily condition hair
Research Results
- 7x more conditioned*
- 94% agree Normcore Signature Shampoo gently cleanses hair without stripping moisture**
- *Clinically proven, when shampoo and conditioner are used as a system
- **Based on a consumer at-home test of 51 participants
Item 2647558
Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
3037 ReviewsWrite a Review
80%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Soft and shiny hair!
I love this shampoo! I have fine, very long hair that tangles easily and dries out from the sun (and the Florida weather) This shampoo is one of my favorites. First, the smell is amazing! By far the best smelling shampoo, it does last a day or two, in case you're sensitive to smells but it is not ov...
Versus
Most Helpful Critical Review
Used to love it, formula changed
I'm disappointed that I even waited over 30 days to say anything, I truly just thought it was in my head, but the formula actually has changed. The previous formula for this shampoo was the only thing that made my hair actually shiny and nourished without even using a conditioner. For reference, I h...
3037 results
So greasy after just one day
Hair Type Wavy Hair
I have fine-medium coarseness, high density hair and a moderately oily scalp. This feels like I'm just putting a film on my scalp. Leaves a waxy film and makes my front pieces separate. Conditioner is the same.
Hair Loss
I used w different shampoo from Amika. My hair is fine, thick and curly, my mother and I both Amika's shampoo and conditioner and we both noticed our hair was falling out. The second time I used their shampoo and conditioner, while I was blow drying my hair a dime size section of hair came out of my head. The length of the hair was intact, it was as if that section was pulled from my scalp. I've never seen that before. It was also making my hair straight.
so nice
Hair Type Straight Hair
My daughter insisted I buy this. I used it a few days ago and it never looked and felt better. My hair is so smooth, manageable, and shiny. Totally recommend!
i would buy this product again
Hair Type Wavy Hair
i love the way this shampoo makes my hair feel i get alot of compliments .
Love!
I love this shampoo sm! It makes my hair so smooth and soft and I can go longer without washing my hair. Even though its kinda expensive I definitely recommend it and it lasts a long time 😊