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what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
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who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
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amika Normcore Signature Shampoo
$27.00
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Highlights
Summary
Packed with nutrient-rich sea buckthorn, amika's Normcore Signature Shampoo is a sulfate-free wash that gently cleanses and leaves hair soft and nourished.
Benefits
- Cleanses and refreshes without stripping moisture
- Adds weightless hydration to hair
- Made for medium to thick hair types seeking nourishment
Key Ingredients
- Sea Buckthorn: Known as one of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
- Coconut Acid: Helps to create a sudsy lather and easily condition hair
Research Results
- 7x more conditioned*
- 94% agree Normcore Signature Shampoo gently cleanses hair without stripping moisture**
- *Clinically proven, when shampoo and conditioner are used as a system
- **Based on a consumer at-home test of 51 participants
Item 2647558
Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Review Snapshot
by PowerReviews
3048 ReviewsWrite a Review
Ratings Distribution
Hair Type
Most Helpful Positive Review
Soft and shiny hair!
I love this shampoo! I have fine, very long hair that tangles easily and dries out from the sun (and the Florida weather) This shampoo is one of my favorites. First, the smell is amazing! By far the best smelling shampoo, it does last a day or two, in case you're sensitive to smells but it is not ov...
Versus
Most Helpful Critical Review
Used to love it, formula changed
I'm disappointed that I even waited over 30 days to say anything, I truly just thought it was in my head, but the formula actually has changed. The previous formula for this shampoo was the only thing that made my hair actually shiny and nourished without even using a conditioner. For reference, I h...
3048 results
LOVE
I bought the shampoo and conditioner, used it ONCE and already notice a difference! My hair is SO soft! Will be purchasing again!
Not for wavy/curly hair
I have been using this shampoo and conditioner with the deep conditioning mask for 2 months, and while it has improved my hair slightly, my waves/curl are still frizzy and dry. Not hydrating enough for curly hair. Def not worth the money.
Love it
Hair Type Wavy Hair
It's the best.
HAIR LOSS!!
i have been using this product for a few months now. at first while using this product i did notice that i was loosing a little bit more hair than usual, but i tnought nothing of it as i have wavy/curly hair and i dont brush it everyday. few months down the line, more and more hair is coming out with the shampoo along with using the conditioner. i have now switched to another brand, and i immediately see a difference. i dont loose nearly as much hair with the new brands as i did with Amika. the shampoo smells nice and lathers well, but other than that i dont really have positives.
WHY.
hair is on the finer side a conditioner doesn't need to be used when applying just this shampoo. Though i am unsure if this is honestly for thicker hair too; my daughter has extremely thick hair, and both her snd myself we wake up with oily hair after using the night before. I purchased shampoo at the salon as it was recommended. I will not repurchase. I told my stylist i didn't care for this shampoo and it seems as more of my hair falls out as I rinse in shower. She didnt want for me to return the bottle. The price point?!?!
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