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amika Big Hit Volumizing Shampoo
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Highlights
Summary
Ready to hit the high notes? amika's Big Hit Volumizing Shampoo cleanses and instantly boosts volume while delivering a surge of weightless moisture to strands.
Benefits
- Provides instant and all day volume*
- Helps to add and retain weightless moisture
- Softens and detangles hair
- Ideal for fine-medium hair types 1–3A seeking extra volume
- *Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Key Ingredients
- Caffeine: Helps energize limp hair and promotes sebum elimination
- Glycerin: Adds and retains moisture into strands
- Sea Buckthorn: Known as one of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
Research Results
- Clinically proven to give hair 2.3x more volume*
- Achieves instant and all day volume**
- *Clinically tested when using Big Hit Shampoo and Conditioner together as a system
- **Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Item 2647570
Lather and massage shampoo through wet hair from root to ends, then rinse.
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Finally found the one!
I've always had fine hair but lots of it until stress, menopause and Covid took their toll. So I have spent a better part of the last five years, trying to find a shampoo and conditioner that would give me volume without making my hair dry or leaving a residue. I have tried and returned almost every...
Most Helpful Critical Review
It's a no
So I loved this and the conditioner when my hair was blonde, dry and damaged (naturally a brunette). I decided to use it again as my hair has been natural and it was disgusting. Made my hair heavy, greasy, fall flat and just felt dirty even right after I showered. My hair type is thick and course s...
239 results
Works well with my 3b/3c low perosity curly hair
This shampoo along with the conditioner smells like heaven to me. it didn't weigh my hair down at all. It cleansed very well too. I will be buying this forever for my girls and I. Absolutely love it!
I highly recommend this product for all ages of hair!!!
Hair Type Straight Hair
Over 55 and everything that goes with it. This product line is Fantastic. My type is the Big Hit Volume shampoo and conditioner combo. I have long hair down to my waist so I also use the leave in conditioner on my mid length to the ends to add moisture. Choose the type that is right for you. Added positive note ** This product goes a long way so you only need a little**. Don't over saturate!
It's a no
Hair Type Straight Hair
So I loved this and the conditioner when my hair was blonde, dry and damaged (naturally a brunette). I decided to use it again as my hair has been natural and it was disgusting. Made my hair heavy, greasy, fall flat and just felt dirty even right after I showered. My hair type is thick and course so I'm guessing this just works well with a particular type of hair. My mom LOVES it but she has fine, damaged and dry hair. Bummer because now I gotta buy new shampoo and conditioner again and I got the Jumbo Amika lol
great volume
Hair Type Straight Hair
love the volume and scent
Smells like dog shampoo
The product worked well, I just can't get past the smell. It smells like dog shampoo or antiseptic they use in a vets office to clean. Some people say they really like it. I can't not smell dog