This Product |
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what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
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who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
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amika Big Hit Volumizing Shampoo
$29.00
or
Offers
(2)
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Highlights
Summary
Ready to hit the high notes? amika's Big Hit Volumizing Shampoo cleanses and instantly boosts volume while delivering a surge of weightless moisture to strands.
Benefits
- Provides instant and all day volume*
- Helps to add and retain weightless moisture
- Softens and detangles hair
- Ideal for fine-medium hair types 1–3A seeking extra volume
- *Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Key Ingredients
- Caffeine: Helps energize limp hair and promotes sebum elimination
- Glycerin: Adds and retains moisture into strands
- Sea Buckthorn: Known as one of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
Research Results
- Clinically proven to give hair 2.3x more volume*
- Achieves instant and all day volume**
- *Clinically tested when using Big Hit Shampoo and Conditioner together as a system
- **Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Item 2647570
Lather and massage shampoo through wet hair from root to ends, then rinse.
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Review Snapshot
by PowerReviews
235 ReviewsWrite a Review
Ratings Distribution
Hair Type
Most Helpful Positive Review
Finally found the one!
I've always had fine hair but lots of it until stress, menopause and Covid took their toll. So I have spent a better part of the last five years, trying to find a shampoo and conditioner that would give me volume without making my hair dry or leaving a residue. I have tried and returned almost every...
Versus
Most Helpful Critical Review
Disappointed
Went to purchase refills for my 3D shampoo and conditioner, and saw that 3D had been replaced by this new volumizing option. After a few weeks of using Big Hit shampoo and conditioner, I'm honestly a little disappointed. Because my hair is so fine, the added moisturizing stuff weighs it down and mak...
235 results
Smells like dog shampoo
The product worked well, I just can't get past the smell. It smells like dog shampoo or antiseptic they use in a vets office to clean. Some people say they really like it. I can't not smell dog
Awful smell, flat hair
Hair Type Straight Hair
This stuff smells absolutely awful. Like pure chemicals. And while it does a nice job on the first day, by day two my hair is greasy within less than 24 hours. I'm returning it. Yuck.
No volume, too much moisture
I have really fine, greasy hair and this did nothing for it. It felt heavy and I forced myself to finish the bottle but it never worked well for me.
So Far So Good
Hair Type Straight Hair
I like it, I'm not in love with it. Smells GREAT though, I with the formula was a little lighter as my hair gets greasy fast but overall I like it.
Amika Big Hit Volumizing Shampoo
Hair Type Straight Hair
I love this product and will definitely continue using!