This Product |
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what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
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who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
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$29.00
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Highlights
Summary
Ready to hit the high notes? amika's Big Hit Volumizing Shampoo cleanses and instantly boosts volume while delivering a surge of weightless moisture to strands.
Benefits
- Provides instant and all day volume*
- Helps to add and retain weightless moisture
- Softens and detangles hair
- Ideal for fine-medium hair types 1–3A seeking extra volume
- *Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Key Ingredients
- Caffeine: Helps energize limp hair and promotes sebum elimination
- Glycerin: Adds and retains moisture into strands
- Sea Buckthorn: Known as one of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
Research Results
- Clinically proven to give hair 2.3x more volume*
- Achieves instant and all day volume**
- *Clinically tested when using Big Hit Shampoo and Conditioner together as a system
- **Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Item 2647570
Lather and massage shampoo through wet hair from root to ends, then rinse.
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
225 ReviewsWrite a Review
Ratings Distribution
Most Helpful Positive Review
Hair is loving it!
This shampoo delivers on its promise of volume without stripping or drying out my strands, which is something I've struggled to find with other volumizing shampoos. The texture is luxurious and creamy, and it lathers beautifully, making each wash feel like a pampering experience. After rinsing, my h...
Versus
Most Helpful Critical Review
Disappointed
Went to purchase refills for my 3D shampoo and conditioner, and saw that 3D had been replaced by this new volumizing option. After a few weeks of using Big Hit shampoo and conditioner, I'm honestly a little disappointed. Because my hair is so fine, the added moisturizing stuff weighs it down and mak...
225 results
Absolute favorite shampoo
I am in love with this shampoo and conditioner and I'm so happy ulta started carrying it! I have fine, low porosity hair and my hair feels like I just left the salon everytime I use it! It does not weigh down my hair and makes it feel so soft and clean!
Volumizing shampoo
Verified Buyer
Reviewed at
Definitely a big hit with me. I absolutely love this and it is such a great product. I will have it as a staple in my shower.
So good
Verified Buyer
Reviewed at
I love the smell and the effect it puts on my hair!
Wonderful aroma
Verified Buyer
Reviewed at
Does what it says gives fullness feel.
Love!
Verified Buyer
Reviewed at
Really nice