This Product |
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Main Benefit |
Helps eliminate brassiness and brighten blonde tone |
Adds instant color vibrancy |
Intense repair to strengthen hair |
Helps to lock in color & restore hair surface quality |
Lock in color and smooths hair surface |
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Secondary Benefit |
Refreshes color and leaves hair soft to the touch |
Protect color between salon visits |
Adds smoothness and reduces frizz |
Adds shine & strength to colored hair |
Creates a glossy effect on hair |
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Formula/Technology |
Color refreshing purple pigments |
Antioxidant shield |
Metal purifier & silk amino acids |
Metal purifier to protect hair from harmful metals in water |
Oleology Technology helps to protect against natural lipid degeneration |
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Recommended Hair Type |
Highlighted, Blonde/Silver |
Fine & Coarse Colored Hair |
Damaged Hair |
Colored & Damaged Hair |
For All Hair Types & Safe for Colored Hair |
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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
My new favorite shampoo
Submitted as part of a free sample program
After just one use I noticed a huge difference in my hair. My blonde was brighter and healthier looking. My hair is naturally thin & fine; it did not make it greasy. Which is a huge plus. I recurved this product for my honest opinion.
Gifted!
Describe Yourself Dark hair
Submitted as part of a free sample program
I got this complimentary but unfortunately my hair is black, so I let my sister and mom use it. They both have chemical treated blonde hair, and has such an awful yellow toned color, I love wella as I use their t18 toner. And gave them a shot, and they love the shampoo and conditioner as well!
Loved this shampoo for many reasons!!
Submitted as part of a free sample program
I loved this shampoo! First of all it smells AMAZING!!! Literally never smelt anything like it!! Sooo good. Also, this purple shampoo is the best one I've tried as it isn't too harsh but it definitely brightens your hair! Works great! I plan on using it in rotation with my regular shampoo in order to keep my blonde hair! Disclaimer: I received this product complimentary for testing purposes.
Eliminates all brassiness
Describe Yourself I have very dry & orangey hair.
Received this complimentary and have added this into my everyday routine.
Good purple shampoo
Verified Reviewer
Submitted as part of a free sample program
This is overall a good purple shampoo for blondes. The longer you leave it on the more it will tone. It doesn't seem drying, but I do use a hair mask with it. My hair feels very clean! It added a lot of shine to my hair too I think! I used it with the matching conditioner. I received this product complimentary to test out and review.
