This Product |
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Main Benefit |
Helps eliminate brassiness and brighten blonde tone |
Adds instant color vibrancy |
Intense repair to strengthen hair |
Helps to lock in color & restore hair surface quality |
Lock in color and smooths hair surface |
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Secondary Benefit |
Refreshes color and leaves hair soft to the touch |
Protect color between salon visits |
Adds smoothness and reduces frizz |
Adds shine & strength to colored hair |
Creates a glossy effect on hair |
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Formula/Technology |
Color refreshing purple pigments |
Antioxidant shield |
Metal purifier & silk amino acids |
Metal purifier to protect hair from harmful metals in water |
Oleology Technology helps to protect against natural lipid degeneration |
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Recommended Hair Type |
Highlighted, Blonde/Silver |
Fine & Coarse Colored Hair |
Damaged Hair |
Colored & Damaged Hair |
For All Hair Types & Safe for Colored Hair |
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Wella Invigo Blonde Recharge Cool Blonde Purple Shampoo
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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
138 results
Finally a purple shampoo that doesn't dry my fine hair out
Previously i used olaplex blonde shampoo and it just dried my fine hair out so bad that i avoided using it because of the damage id deal with. My har is already fragile so i had to give up keeping my blonde cool and vibrant until now. I gave this a try on a whim and i love it!!!! It does not turn my hair grey like olaplex or redken blondage would, this tones my hair a cool platinum shade of blonde and removes all the warmth after one use. I did prewash my hair with a hydrating shampoo to help combat any dryness and i used a moisturizing leave in conditioner after but for the first time in yesrs i feel like i found a blonde shampoo that gives me great toning without sacrificing moisture. Leaving any shampoo on your head for 3-5 mins will always cause some moisture loss, but i really think this one is a good choice for anyone who struggles with dry hair after toning. I only use 1 time a week so this bottle will last me a long time. $21 is a reasonable price for this! I do get alot of my products from salon centric for super cheap but i needed this quick and the price is super reasonable for what it is.
A staple for blondes
After just one use, my hair felt incredibly soft and refreshed! It noticeably brightened my blonde, giving it that fresh from the salon look. The smell is absolutely amazing! It has that luxurious, high-quality scent that lasts all day, and I constantly get asked what I use in my hair. Hands down, my favorite purple shampoo ever.
Best there is
Outstanding. I think I've tried pretty much most on the market. This by far is the least drying and bring out your best blonde. S must buy if you have highlights
No stars
This shampoo leaves my hair feeling very dried out. I only wash about twice a week and this ruins the texture of my hair. Also I did not notice any significant improvement in the brassy tones in my blonde. The smell is unpleasant as well. I usually use Bed Head Serial Blonde which smells really nice. Thought I would try the Wella causes its a bit more affordable, but will not be buying again.
Have been buying for YEARS!
Hair Type Wavy Hair
Hands down the best shampoo for blondes. I've been using this for years at this point and with every use people ask me if I recently got my hair done. You can't beat the price for what you get out of this. It smells nice and does not stain purple.