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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional grade violet pigment and açaí extract, this shampoo was designed to neutralize brassy yellow hues in blonde, grey and silver hair tones.
Benefits
- Neutralizes brassy yellow hues in natural or color-treated blonde, grey and silver hair tones.
- Gently cleanses and brightens hair.
Key Ingredients
- Violet pigment: helps cancel out yellow, brassy tones.
- Açaí extract: the purple superfruit is rich in antioxidants which help provide extra moisture.
- Coconut fatty acids : easily absorbed by hair, helps to hydrate and nourish.
- Frankincense oil : helps add shine and moisture to hair.
Massage into wet hair, lather well and rinse. Follow with Verb Purple Mask. Use as needed.
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 6Straight Hair
- 4Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Great Results, Great Price
I'm always looking for the best quality I can get at a reasonable price. I LOVE this purple shampoo. I use it bi-weekly to keep the brassy tones in check, and I have a ton left. (Hair is approaching waist length for reference) I love the cleanliness I feel and that it doesn't make my hair feel heavy...
Most Helpful Critical Review
Just Average
I like this shampoo overall BUT this is not a shampoo that's going to do intense toning. I can easily leave it in my hair for 4-5 minutes and I get a very light toning effect. While I prefer a slightly more intense purple shampoo, this is one that will be great for someone who hasn't used a purple s...
524 results
like how it brings out the blonde!!
Hair Type Straight Hair
This was recommended to me by my daughter. It works straight and bring back out the blonde.
Impressive
Hair Type Straight Hair
So glad my hair likes verb purple shampoo 💜 In fact I am going to start collecting verb hair products my hair felt so much better and fuller
Awesome Purple Shampoo
I decided to try this out after reading all the positive reviews and I'm sure glad I did! It left my hair way softer than when I was using the Redken purple shampoo. It suds up and lathers well. I could definitely tell a difference just after one wash. I have color treated hair and washing it is a pain. It tangles and globs up so fast. I have to use a leave in conditioner every single time I wash my hair so I opted to not using their conditioner and it still turned out great. Plus it makes my hair smell like a dream!
Extremely drying
More drying than other purple shampoos
Would buy again
Hair Type Wavy Hair
I color corrected my hair from red brown to no color. This left my hair in the yellow family. I used this shampoo before I color corrected my hair to determine if I like the shampoo and if it worked with my hair before I colored it. It worked fine on my brown hair. I liked the smell, etc. It did not stain anything in my bathroom. I used it on my yellow hair. I am not sure if it helped much as my stylist said that I needed a blue shampoo but there was nothing wrong with the shampoo. I would rebuy it again.