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Verb Brightening Purple Shampoo for Blonde Hair
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Summary
Verb Purple Shampoo cleanses and tones blonde, highlighted, grey and silver hair. Formulated with professional-grade violet pigment and Açai extract, this shampoo is designed to enhance cool tones and neutralize yellow and brassy hues.
Benefits
- Cleanses and brightens blondes
- Enhances cool tones
- Neutralize brassy hues
Key Ingredients
- Pro-grade violet pigment cancels out yellow and brassy tones.
- Açai extract this purple superfruit is high in antioxidants which help to nourish the hair.
Research Results
- Detangles hair by 89%*
- Tones hair by 26%*
- *proven results in a third-party testing lab when using Verb® Purple Shampoo and Purple Mask together
Item 2594004
Massage into wet hair, lather and rinse well. Use once a week or as needed. For best results, follow with Verb® Purple Mask.
Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Glycerin, Lauryl Betaine, Glycol Distearate, Euterpe Oleracea Fruit Extract, Panthenol, Xanthan Gum, Xylitylglucoside, Decyl Glucoside, Anhydroxylitol, Xylitol, Maltodextrin, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Amodimethicone, PEG-150 Distearate, PEG-12 Dimethicone, Dimethyl Isosorbide, Sorbeth-230 Tetraoleate, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Trideceth-12, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Carnosine, Sorbitan Laurate, Propylene Glycol, Calcium Gluconate, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Sodium Acetate, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Hydroxycitronellal, Limonene, Linalool, Linalyl Acetate. VPS03-J25.
Ingredients listed may vary slightly from products received. Please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Great Results, Great Price
I'm always looking for the best quality I can get at a reasonable price. I LOVE this purple shampoo. I use it bi-weekly to keep the brassy tones in check, and I have a ton left. (Hair is approaching waist length for reference) I love the cleanliness I feel and that it doesn't make my hair feel heavy...
Most Helpful Critical Review
Just Average
I like this shampoo overall BUT this is not a shampoo that's going to do intense toning. I can easily leave it in my hair for 4-5 minutes and I get a very light toning effect. While I prefer a slightly more intense purple shampoo, this is one that will be great for someone who hasn't used a purple s...
529 results
Love this purple shampoo!
Hair Type Wavy Hair
I love this purple shampoo! So far its my favorite that I've tried! I have dirty blonde hair and only get highlights every 3-4 months, so I need purple shampoo in between and this is it! Doesn't leave purple residue on scalp either!
Eh
Hair Type Wavy Hair
Nothing stuck out to me about this shampoo, for the price I would recommend other brands.
No
I do not recommend this product. It stained my hair, scalp and hands.
Over Purple Shampoos
I've used several purple shampoos, and this one started turning my hair grey. I didn't even know the darkside of purple shampoos until this. It lathers alright, so it you want grey hair, you might like it. I'm a natural blonde, so while chamomile shampoos arent "in" anymore, I'm on the hunt for them again. I want to maintain my blonde hair, not ruin it.
Takes out brass
This is the second purple shampoo ive tried. This one suds up well and a little goes a long way. I left it on my hair for about 5 mins and I could tell a difference after just one use. Even my bestie asked what I did to my hair:) It was significantly less drying then the orher brand I have.