Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Summary
Effortless texture, expertly refined for salon-soft, lasting results.
Benefits
- Formulated with aloe vera for a soft finish with lightweight, flexible hold.
Features
- A soft-hold gel ideal for pixie cuts, wash-and-go styles, and soft, everyday curls.
Formulated Without
- Drying alcohols, parabens, sulfates, DEA/TEA
Item 2650496
Apply to wet or dry hair. Style as desired.
Water, Glycerin, Phenoxyethanol, Barbadensis Leaf Juice, OleaEuropaea Fruit Oil, Carbomer, PVP, Panthenol, TetrasodiumGlutamate Diacetate,Benzophenone-4, Ethylhexylglycerin, Polysorbate 20, Potassium Hydroxide, Fragrance, Tetramethyl Acetyloctanydronaphthaleness, Citric Acid, Hexyl Cinnamal, Vanillin.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Ouidad
Advanced Climate Control Heat and Humidity Stronger Hold Gel
Kenra Professional
Platinum Texturizing Taffy 13
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Pureology
Hydrate Conditioner For Dry Hair Nourishment & Moisture
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
DevaCurl
QUENCH’N DEFINE GEL Strong Hold Non-Crunch Styler
Living Proof
Triple Bond Complex Leave-In Hair Treatment
Living Proof
Full Dry Volume & Texture Spray
FAQs
Is the hold soft or strong?
It’s a soft, lightweight, flexible hold. It enhances natural texture without the stiffness.
Is it good for pixie cuts and short hair?
Yes. It’s ideal for pixie cuts, wash-and-go styles, and soft, everyday curls, keeping short styles soft and natural-looking.
What is it formulated with?
It’s formulated with aloe vera. The formula is made without drying alcohols, parabens, sulfates, and DEA/TEA, and it is dermatologist-tested.
How do I apply it?
Use it as the styling step on damp or dry hair. Scrunch or shape with a small amount, add more for extra control, then let your style set for a soft, undone finish.
Can I use it every day?
Yes. Its lightweight, flexible hold is made for everyday styling, from wash-and-go styles to soft curls.
How does it compare to Olive Oil Styling Gel?
Choose Flex Soft for soft, lightweight hold and an undone finish. Choose Olive Oil Styling Gel for long-lasting, moisture-rich hold and defined, bouncy curls.