Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Kenra Platinum Texturizing Taffy 13 creates separation and texture with a soft, moveable feel. For flexible styling without stiffness. Pliable formula creates superior memory and control with a shine finish.
Benefits
- Sculpting fiber crème
- Defines, details, & smooths styles
- Superior control for styling short & long styles
- Medium hold
Apply small amount to damp or dry hair.
Aqua/Water/Eau, Propylene Glycol, Ozokerite, Caprylic/Capric Triglyceride, Oleth-20, Oleth-3, Oleth-5, Isopropyl Myristate, Oleth-10 Phosphate, Oleth-3 Phosphate, PEG-150 Pentaerythrityl Tetrastearate, Triethanolamine, VP/VA Copolymer, PEG-45M, Benzophenone-4, Ext. Violet 2 (CI 60730), Glycerin, Dimethicone, Microcrystalline Wax, Phenyl Trimethicone, Diazolidinyl Urea, Copernicia Cerifera (Carnauba) Wax, PVP, Propylparaben, Methylparaben, Parfum/Fragrance, PEG-6 Caprylic/Capric Glycerides.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
12 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 39 Questions
- Q
Hi, which product would be best for styling a faux hawk, getting it to stand up?
- Asked by CrazyCatLady
- Official Answer By Kenra Professional - Brand EngageThe Platinum Texturizing Taffy 13 is a great option for this type of styling. If you prefer a stronger hold, you might try the Platinum Whipped Taffy 20 as another option.Was this answer helpful to you
- Q
I have fine, keratin treated hair that's just past my shoulders. I like to blow the ends into a little wave/flip. Would the texturing taffy be a good product to help hold the curl? Thanks!
- Asked by Karen29NY
- Official Answer By Kenra Professional - Brand EngageThis would be a great product for that. You might also try the Platinum Working Wax 15 as another option. Was this answer helpful to you
- Q
I just finished the texture paste #10 and I liked it but it doesn't hold my style all day. Does the higher number mean more control? I am thinking to try something else in your line but it must be a texture paste.
- Asked by Mel
- Official Answer By Kenra Professional - Brand EngageYes, the number on the product identifies the hold factor of the product. A product with a 0-10 will have a low-medium hold. A product with a 11-19 will have a medium-firm hold. A product with a 20-30 will have a firm-ultra strong hold. We recommend trying the Platinum Working Wax 15 or the Platinum Whipped Taffy 20.Was this answer helpful to you
- Q
Would this be good to use for taming/straightening a cowlick in the front of my head? I wear side-swept bangs and have tried different styling products and blow-drying techniques, but inevitably the bangs curl back up and don't remain straight.
- Asked by Leslie
- Official Answer By Kenra Professional - Brand EngageWe recommend trying the Kenra Smoothing Blowout Lotion 14. Apply this product while the hair is still damp and use a blow-dryer and boar bristle brush to help smooth the hair out. This product has a medium hold and enhances smoothness and manageability of a blowout up to 4 days without frizz. Was this answer helpful to you
- Q
What's the scent?
- Asked by Rebecca
- Official Answer By Kenra Professional - Brand EngageThe fragrance for this product is berry and musk. Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 8630 Minutes
- 4710 Minutes
- 71+ Hour
Best Uses
- 253Daily Use
- 110Straight Hair
- 85Fine Hair
- 65Women
- 62Thick Hair
Describe Yourself
- 96Beauty Conscious
- 70Brand Buyer
- 69Survivalist / Minimalist
- 58Budget Shopper
- 42Product Junkie
Hair Type
- 165Straight Hair
- 101Wavy Hair
- 9Very Curly Hair
Most Helpful Positive Review
Absolutely FABULOUS!!!
I'm a Marine Corps Veteran currently working in law enforcement. My job requires a very professional appearance. I have thin, curly, crazy, frizzy, dry hair! For years I tried every gel, spray, pomade, etc. anything that dries hard caused severe stress and damage to my hair and everything that staye...
Most Helpful Critical Review
Not a fan
I had high hopes for this after reading reviews for thick hair to fight frizzy ends and it does! However, I found the product to literally feel like taffy at first - it does feel lighter after rubbing in between hands. It also sections pieces nice, but I'm the type of girl who runs her fingers thru ...
548 results
I love this product
Hair Type Straight Hair
This product helps keep my fizzy fly away in place.
Good
I love it!! It is great for slick backs.
looks great, at first....
I was really excited when I first tried it. My hair looked great, for about an hour. Then it was flat again. Very disappointing.
Yes
Hair Type Wavy Hair
My favorite!
This is my 3rd try at hair wax or taffy or whatever
Hair Type Wavy Hair
This is FINALLY what I was looking for in a stiffer hair taffy or wax product. It has the hold level I wanted and was looking for and doesn't leave my hair feeling or looking dry or straw like. It is very natural looking and almost has a nice sheen to it. Highly recommend and I WILL purchase this again. I have used Kenra products in the past and should have gone with a brand that I know and like.