Tab through the images or use the previous or next buttons to navigate each product image
IT Cosmetics Do It All Radiant Concealer
Highlights
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638611
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
MILK MAKEUP
Hydro Grip 12-Hour Hydrating Gel Skin Tint
OLEHENRIKSEN
Pout Preserve Hydrating Peptide Lip Treatment
Anastasia Beverly Hills
Brow Wiz Precision Eyebrow Pencil
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Estée Lauder
Double Wear Stay-in-Place 24-Hour Concealer
Kopari Beauty
Sunglaze Sheer Setting Mist Sunscreen SPF 50
Smashbox
Photo Finish Pore-Vanishing Blurs Pores Primer
Questions
What do you want to know about this product?
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2649 results
Different shade than other IT products.
I ordered my usual shade of light neutral, and it is extremely different than the other products I have in light neutral so I will be returning it to get a different shade
I bought this product DONT buy it
The packing is poorly designed. It broke tried to return it since it was over 60 days I was told I would not be able to return. Great job ULTA great job IT stand behind what you sell.
Not for me
[I received this product in exchange for my honest review] Wrong shade for my skin tone. Never got a chance to wear it because it was several shades too dark for me. Would love to try this product in a shade more suitable for my skin tone. Texture is good. Builds nicely.
Works great, I love it!
[I received this product in exchange for my honest review] This concealer works really well and gives great coverage without looking heavy. It blends easily and brightens my under-eye area while still looking natural. I also like that it feels smooth on my skin and doesn't settle into fine lines like some concealers do. The formula feels moisturizing but not greasy, and it holds up well throughout the day. Definitely one of my favorite concealers and I will keep buying it.
It creases
I had hope for this concealer. I like it cosmetics. I feel like this concealer does not set so if you smile and get those sudden extra fine lines, then it creases more so by the end you can see more creases/fine lines than you started with. I will go back to my nyx bare with me concealer which I love.