Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Color Wow Root Cover Up Powder
Member Exclusive! Earn up to 5X points on qualifying purchases & services. Ends 11.1.25.
Summary
Color Wow's Root Cover Up camouflages your dark and gray roots and/or extends highlights for perfect color every day. Fills in sparse areas and evens hairlines for the look of thicker, fuller hair.
Key Ingredients
- Reflective, multi-tonal mineral powder (in 8 shades)
Benefits
- Fast and easy, precise, no mess application
- Water and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes; won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
- Great value: compact includes 6 months - 1 year of applications
Formulated Without
- No waxes, dyes or peroxide
Item 2278091
Start with dry/styled hair. Load up small end of the brush. Pull hair flat and taught against your head, then press brush down firmly into roots, starting from scalp and working out. Do not use sweeping motion. Apply more powder as needed. Use same technique to fill in hairlines or extend highlights.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Commitment To Color
Describe Yourself
Hair Type
Most Helpful Positive Review
Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review
Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provi...
1452 results
I would buy again
Hair Type Wavy Hair
I think this is better than the sprays because it's easier to direct right where you want it. It's good for quick cover up. Must repeat daily but it seems to go on pretty thick so don't need much.
I would buy this again!
This is so much better than the root cover-up spray that I've been using for years! It doesn't leave my hair sticky and doesn't come off on my fingers or pillow case!
Doesn't last the day. Itchy.
This is my second compact of the color wow. It isn't lasting through the day and now i find it very itchy. I've either developed an allergy or the ingredients have been changed. Looks like i need an alternative.
WOW Root Cover Up Powder
Hair Type Straight Hair
Love the product. I covered up just the sides, temple, and top of head and it blended in very well where it looked natural. No powered residue on pillow case.
Overpriced For Very Little
Overpriced, very little product, doesn't cover up well. No thanks, not anymore