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Summary
Color Wow's Root Cover Up camouflages your dark and gray roots and/or extends highlights for perfect color every day. Fills in sparse areas and evens hairlines for the look of thicker, fuller hair.
Key Ingredients
- Reflective, multi-tonal mineral powder (in 8 shades)
Benefits
- Fast and easy, precise, no mess application
- Water and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes; won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
- Great value: compact includes 6 months - 1 year of applications
Formulated Without
- No waxes, dyes or peroxide
Start with dry/styled hair. Load up small end of the brush. Pull hair flat and taught against your head, then press brush down firmly into roots, starting from scalp and working out. Do not use sweeping motion. Apply more powder as needed. Use same technique to fill in hairlines or extend highlights.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 19930 Minutes
- 15710 Minutes
- 381+ Hour
Best Uses
- 275Touch Ups
- 231Graying Hair
- 138Daily Use
- 123On-the-go
- 118Color-treated Hair
Commitment To Color
- 235Temporary
- 64Permanent
- 23Semi-Permanent
- 7Demi-Permanent
Describe Yourself
- 295Beauty Conscious
- 191Brand Buyer
- 163Budget Shopper
- 136Survivalist / Minimalist
- 48Product Junkie
Hair Type
- 90Straight Hair
- 76Wavy Hair
- 13Very Curly Hair
Most Helpful Positive Review
Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review
Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provi...
1411 results
Would not purchase again
Hair Type Wavy Hair
Did not work as I would have liked
Would never purchase again.
Hair Type Straight Hair
This did nothing for me as far as covering up my roots. Big waste of money.
Utter trash
Hair Type Wavy Hair
The brush sheds like crazy and the color does not transfer on to my hair no matter how much pressure I apply and how much product I use. Waste of money. Its going in the trash.
Great cover
Hair Type Straight Hair
Covers gray really well while I wait for my next hair appointment!
Works on bleached blonde 4c hair
I have bleached blonde 4c hair thats cut very low to the scalp. For the first few days after bleaching, my hair tends to look very thin as if I have bald spots. This powder covers those areas beautifully. TIPS: 1. Cover your clothing w/a towel. Its messy. 2. Ditch the brush (unless you're coving really small areas) and use a velour puff for application and blending. 3. Spray over the powder with hairspray.