skip to main content
ULTA Beauty Logo
  • Home
  • / Hair
  • / Hair Color
  • / Root Cover Up
Root Cover Up

Color Wow

Root Cover Up

(916) REVIEWS

0.07 oz Item 2278086

Special Free Gift with Purchase! Click for Offer Details

Color:Platinum / Light Blonde

Options

View All Options
GIFT WITH PURCHASE

FREE Cosmetic Bag with any Color Wow purchase (offer valid 7/1/18-7/21/18 or while quantities last)

FREE Cosmetic Bag w/any Color Wow purchase

Find in Store-

Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Key Benefits:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.

Revolutionary professional compound.




Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 916 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (736)
  • Effective (374)
  • Natural look (256)
  • Great color (199)
  • Gentle (174)

Cons

  • Not effective (57)
  • Doesn't last (40)
  • Time consuming (32)
  • Messy (26)
  • Pricey / poor value (19)

Best Uses

  • Touch ups (275)
  • Graying hair (231)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)
    • Commitment To Color:
    • Temporary (233), Permanent (63), Semi-permanent (23), Demi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (257), Brand buyer (191), Budget shopper (162), Survivalist / minimalist (136), Product junkie (39)
    • Hair Type:
    • Straight hair (49), Wavy hair (37), Very curly hair (6)
    • Was this a gift?:
    • No (22)

Reviewed by 916 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Quick and easy root cover up

By AC

from Long Island, NY

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Gentle

Cons

    Best Uses

    • Color-treated Hair

    Comments about Color Wow Root Cover Up:

    Although it was on the expensive side, I was so happy to finally find a product that is quick and easy to use that really does work to cover up root growth between hair color appointments. I have used hair mascara before and it was very messy, coming off on your pillowcase, etc. This is a great product and worth the cost.

    • Hair Type:
    • Straight Hair
     
    1.0

    Does not work at all.

    By BAL

    from MN

    Verified Buyer

    Pros

      Cons

      • Ineffective

      Best Uses

        Comments about Color Wow Root Cover Up:

        This product does not work at all. Very disappointing.

         
        5.0

        Works incredibly well

        By Classical Jock

        from Boston MA

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Gentle

        Cons

          Best Uses

          • Color-treated Hair

          Comments about Color Wow Root Cover Up:

          If I still have a couple of weeks until my next coloring appointment, this is one terrific product! After washing and drying my hair, I apply this to my roots. It's easy and very effective! I bought one for home and then one more for the gym locker room! Highly recommended.

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          I would purchase this product again.

          By Marie

          from Macedonia, OH

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Good Value

          Cons

            Best Uses

            • Color-treated Hair
            • Normal Hair

            Comments about Color Wow Root Cover Up:

            This product is very easy to use and last. Blends in well with my color.

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Works great!

            By Dee

            from Orlando, FL

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Gentle

            Cons

              Best Uses

              • Bald/balding spot
              • Hair Loss

              Comments about Color Wow Root Cover Up:

              I really liked using this product. It allows you to fill in areas of your hair that are sparse or where you've had significant hair loss, while still looking natural.

              • Hair Type:
              • Very Curly Hair

              (1 of 1 customers found this review helpful)

               
              1.0

              Returned item as it was breaking apart in the container

              By RT

              from AZ

              Verified Buyer

              Comments about Color Wow Root Cover Up:

              It is a compressed powder consistency but was flaking apart in the container
              Did not use so cannot describe how well it worked.

              (1 of 1 customers found this review helpful)

               
              5.0

              The best ever. I will not use anything else

              By Kady

              from Washington

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle

              Cons

                Best Uses

                • Color-treated Hair
                • Hair Loss

                Comments about Color Wow Root Cover Up:

                Used for 2 yrs. great produc

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Work well

                By carol

                from chicago

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Good Value

                Cons

                  Best Uses

                  • Color-treated Hair
                  • Hair Loss

                  Comments about Color Wow Root Cover Up:

                  Colors in bare spots and stays

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Love it

                  By Goodgirl2know

                  from Los Angeles, CA

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective

                  Cons

                    Best Uses

                      Comments about Color Wow Root Cover Up:

                      As I've gotten old the greys are attacking me lol. I love this product to cover them between my hair appointments. Easy to use. Blends well.

                      • Hair Type:
                      • Straight Hair

                      (1 of 1 customers found this review helpful)

                       
                      4.0

                      Awesome

                      By Nurita

                      from Miami

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Easy To Use

                      Cons

                        Best Uses

                        • Color-treated Hair
                        • Dry/Damaged Hair
                        • Hair Loss

                        Comments about Color Wow Root Cover Up:

                        Product very good

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »