Rated 4.2 out of 5 stars
Most Helpful Positive Review Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provide doesn't take up enough of the product to apply it properly. I used a high quality little fat round concealor brush, which got the job done. Also I think if you can put something sticky like gel on first will keep powder on hair longer, otherwise it rubs off.
Reviewed by 1117 customers Worth the hype!
Des from Los Angeles
Amazing coverage on those pesky grays. Easy application and the brush keeps placement of powder precise, no clean up necessary near hairline and best part is so natural looking, if you want subtle, brush a little and if you want dark, add more. It is long lasting, I have gone 2 days in between applications.
Never run out of this Hair Product
Peaches55 from Utah
I just ordered this stuff I love it !! In between hair coloring covers my gray perfectly. So now If I have to go longer between colorings . No worries. I have tried other products and they didn't work. Actually stays in until I wish my hair. I got the dark blonde it's a perfect match. Looks so natural.
Great natural look from Wow!
Author Kathy P from Los Alamitos
I use WoW in between color treatments. The powder blends in very well and got me through extended Covid wait times.
I would not buy again
valerie from MD
I was expecting this product to do the trick, unfortunately, it did not cover grays at all. I use the same product by Clairol, and that one is way more effective than WOW's.
Great for hiding thin spots
Lee2323 from Sacramento
This is the answer I've been looking for. I have fine, thinning and graying hair. Even immediately after a color treatment, you can see my scalp in several places. This stuff is GREAT for both covering my gray, and hiding my scalp. And, my hair curls still look shiny rather than powdery. After I style my hair, I brush this on in small areas and then it looks like I have no gray, AND lots of hair. It lasts well and does not rub off on my pillow. It will come off if you scratch your head a lot, though. I am no longer constantly fussing with my hair to make sure it's covering my scalp evenly; let the wind blow... my head looks good!!
Anita from VA
Blends in so naturally with my hair, covered roots quickly. Easy to use. Made my hair feel thicker. Very natural. Didn't wash my hair 3 days, got rained on and still looked great. Awesome product!
Skinny mimi from Mississippi
I will definitely use in between colors!! Great for traveling!!
works better than spray on coverup foe mr
Nancy from westland, mi
works well for me
JJ from Asheville, NC
Great for filling in hairline
Teacher Hair ... Sorta Care from WA
Love this! I have some thin spots along my hairline that show when I wear a ponytail or bun. This quickly covered my scalp so it was less noticable. No issues with transfer. I used it on third day hair, so my scalp/hair was a little oily.
DG from Chicagoland
It is a very good product but unfortunately it has gotten more expensive since COVID.
THe best root cover up out there
coco2323 from Michigan
I have been using this for years between colorings, but since I am stuck indoors these days, I decided to grow out my roots and need a cover up until I get some length. I tried EVERY product I could find in powder/crayon form, and one liquid, and this is the best. I didn't want the sprays. I have dark/medium brown hair, and I use the medium brown.
This is the ONLY one that doesn't flake off onto my forehead, or rub off on my fingers. It also doesn't look flat, with other brands I had to use a shine spray because it looked so matte and fake. It does last until I shampoo without touch ups. The liquid one , although it looked and felt well, was absorbed by my hair so a few hours later my grays came shining through. Yes this is more expensive but I wasted so much money trying the cheaper ones. pLus, this lasts forever ( 2 years), and the brush is high quality,
I have used this product for a few years
Ladean from Chicago, IL
This product is great for in between colorings. It's easy to apply & does not rub off. Stays in until you shampoo it out. Since it's not a spray, it's great to take along while traveling. I color my hair medium brown but when I bought medium brown in this product, I found it to be too dark & had to get light brown. You may need to experiment to get the right color.
Has Many Uses
jktejas from North Bergen, NJ
Am I the only one who uses WOW to soften the tone of my eyebrows after I shape and fill them? I'm telling you it works like a dream and my brows and hair color actually appear related. Since I'm blond I use platinum over brown to tone them. You might need to play with the color a bit after using WOW, but that is because it tones down so effectively. Oh yes, I do occasionally use it on my roots too. Does a great job.
Go-to root rescue
Swartie from Florida
This is for that small amount of gray not a huge chunk.
azgal from Arizona
I love this product. It blends in well and covers the grays as well as makes my hair look fuller on the side of my forehead where it never fully grew back after having babies. I'd highly recommend Prefer it over sprays and mascara wand types.
I have bought this product repeatedly.
Genie from Wi
I have been using this product for a few years. By coloring the scalp it makes it look as if I have more hair than I do.
Beach Hippy from Virginia Beach, VA
Prior to covid, I had salon highlights. I did my own highlights during lockdown and then I got tired of doing it because I'm not as good as hair stylist (duh). Once salons reopened, I had my hair dyed back to my natural auburn hair. My hair is so damaged from all of the color, so now that my roots are showing, I don't want to run back to heap more damage upon my strands. I bought this to give me a few more weeks of trying to rehab my hair. Natural redheads lose pigment early on in life, so when my hair grows out, it's either white or a weird brown color. This root coverup is spot on to what my color was as a kid / teenager. It's easy to use and isn't messy at all. I have white pillowcases and there was no transfer to them while I slept. I also worked out for an hour and it didn't bleed. This powder lasted the two days between wash days and I am super impressed!
Madison Lady from MS
I used this to cover my quarantine during the recent COVID 19 Stay at Home order. It worked great! I have sold it to family and friends. so glad i'm back to the professional hair salon.
I would buy this again!
Audrey from Navarre Florida
Great for in between coloring your hair. Works great looks natural.
I would buy this product again
Ms linda from New Braunfels Texas
Love this product!!!
It helps me extend my visits between salon appointments. Sometimes I use to add low lights just for fun!!!
Best root cover up I have found!
Millie from Fayetteville, NC
Color WOW covers gray hair and natural roots. You simply brush it on. It stays and does not come off until you shampoo your hair. It's the best I have found for bleached blond hair!
Wasted my money but had to try it
Need a haircut from Michigan
Need to cover gray hairs at center part. Since going to salon not yet allowed in our state, am trying diff root cover products. This Wow powder didn't cover gray at all, even when loaded up brushwith powder and two applications. Bumble and Bumble's color stick does work, so guess I'll stick with that for now.
Didn't cover anything
CJ from Idaho
I used this product according to directions but it didn't cover the grey and dark roots at all.
This product changed my grey roots and my grey mood!
MB from 17901
I dearly miss my stylist's magical touch but this product works on roots. I have no skills related to coloring my own hair and would never attempt it. But this product was fantastic for covering roots. My roots are very very grey and I used medium brown. I followed YouTube instruction for application and blending. Easy. No mess. Mood booster!