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Root Cover Up

Color Wow

Root Cover Up

(891) REVIEWS

0.07 oz Item 2278086

Special Free Gift with Purchase! Click for Offer Details

Color:Platinum / Light Blonde

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GIFT WITH PURCHASE

FREE Cosmetic Bag with any Color Wow purchase (offer valid 5/13/18-6/2/18 or while supplies last)

FREE Cosmetic Bag w/any ColorWow purchase

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Camouflage your roots for perfect color every day. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry.

Key Benefits:
  • Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
  • Camouflages roots instantly.
  • Perfect color every single day.

Revolutionary professional compound.

Start with dry/styled hair. The enclosed dual-tipped brush lets you customize your Cover Up application. Apply to roots, starting at the scalp and working out. Repeat until roots disappear. Then apply to temples and any other grey hair as needed.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
4.2

(based on 891 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to use (718)
  • Effective (358)
  • Natural look (256)
  • Great color (199)
  • Gentle (164)

Cons

  • Not effective (57)
  • Doesn't last (40)
  • Time consuming (32)
  • Messy (26)
  • Pricey / poor value (19)

Best Uses

  • Touch ups (275)
  • Graying hair (231)
  • Daily use (138)
  • On-the-go (123)
  • Women (116)
    • Commitment To Color:
    • Temporary (233), Permanent (63), Semi-permanent (23), Demi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (246), Brand buyer (191), Budget shopper (162), Survivalist / minimalist (129), Product junkie (36)
    • Hair Type:
    • Straight hair (41), Wavy hair (28)
    • My Beauty Routine Takes:
    • 30 minutes (199), 10 minutes (156), 1+ hour (38)
    • Was this a gift?:
    • No (22)

Reviewed by 891 customers

Displaying reviews 1-10

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1.0

HORRIBLE..still can't get it off my nails..ruined my towel..

By mesquivel

from Scottsdale, az

Verified Buyer

Comments about Color Wow Root Cover Up:

It was AWEFUL.. returning it!!!

(1 of 1 customers found this review helpful)

 
5.0

Easy to use!

By Shelly

from Traverse City Mich

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Gentle
  • Good Value

Cons

    Best Uses

    • Color-treated Hair

    Comments about Color Wow Root Cover Up:

    Really cuts down on cost of beauty salon root touch ups. Covers nicely. Only takes a minute to apply. Brush on color on dry hair and out the door. Select lighter color. Does not rub off til shampoo!

     
    5.0

    I love using this!

    By Happy user

    from Lemon Grove, CA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Gentle
    • Good Value

    Cons

      Best Uses

      • Hair Loss
      • Normal Hair

      Comments about Color Wow Root Cover Up:

      I se this on myself between salon appointments and I use it on my husband to cover his gray for TV tapings. Works great!

       
      5.0

      GREY BEGONE

      By Lisa

      from North Bend , WA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Effective

      Cons

        Best Uses

        • Color-treated Hair

        Comments about Color Wow Root Cover Up:

        Love this product, easy to use to chase away those greys

        • Hair Type:
        • Wavy Hair

        (2 of 5 customers found this review helpful)

         
        1.0

        Waste of Money

        By Jazzyrush

        from Las Vegas

        About Me Beauty Conscious

        Pros

        • Easy To Use

        Cons

        • Ineffective

        Best Uses

        • Dark Hair

        Comments about Color Wow Root Cover Up:

        This is a waste of money!!! This could maybe work in the darker colors but it will not cover dark brown regrowth on platinum blonde hair. Baby powder is more effective than this garbage. They market this very well with the "Allure best" stickers and amazing YouTube videos but please save your money if you are a blonde with dark roots!

        • Hair Type:
        • Straight Hair
         
        4.0

        Works better than I thought.

        By Deb

        from Orange County California

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use

        Cons

          Best Uses

            Comments about Color Wow Root Cover Up:

            Just a little pricey.

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Love it

            By Christine

            from Franklin Square NY

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Effective

            Cons

              Best Uses

              • Color-treated Hair

              Comments about Color Wow Root Cover Up:

              My hair grows very quickly and I'm about 95% gray so this is a perfect solution for in between coloring .... ..

              • Hair Type:
              • Wavy Hair

              (2 of 2 customers found this review helpful)

               
              1.0

              The blond color doesn't cover my gray.

              By coolgrannie

              from Texas

              Verified Buyer

              Pros

                Cons

                • Ineffective

                Best Uses

                  Comments about Color Wow Root Cover Up:

                  Have used other shades and they were fine. It's just the blond that doesn't cover the gray.

                   
                  5.0

                  I would highly recommend this product

                  By Jewels

                  from Sandwich, IL

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective

                  Cons

                    Best Uses

                    • Color-treated Hair

                    Comments about Color Wow Root Cover Up:

                    Covers gray roots very well!

                    • Hair Type:
                    • Straight Hair

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    OK not great

                    By Angel

                    from Anchorage, AK

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Easy To Use

                    Cons

                      Best Uses

                        Comments about Color Wow Root Cover Up:

                        I only have gray hair on the sides. I have never dyed my hair. I was looking for something to cover the gray on sides that would be easy. It works ok. I can't get it to cover all the gray but it does cover most. I'll use it and continuation to look for something better.

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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