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Virtue Volumizing Full Shampoo For Fine Or Flat Hair #1
Virtue Volumizing Full Shampoo For Fine Or Flat Hair #1

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VirtueVolumizing Full Shampoo For Fine Or Flat Hair

Online only|Sale|Item 2595664

4.7 out of 5 stars. 718 reviews
Sale Price $62.40Original Price $78.00

Online only price

Size:17.0 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo.



  • Cleans
  • Thickens
  • Volumizes
  • Dissolves excess oil.
  • Lifts the roots.
  • Plumps each strand for weightless, long-lasting body.


  • Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands.
  • This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
  • PRODUCT AESTHETICS: A light, lacy lather that rinses clean without stripping or dehydrating hair.
  • FRAGRANCE: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
    1. All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    1. Safe for color-treated and chemically treated hair.

Research Results

  • *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses):
  • 84% of women said their hair felt thicker.*
  • 87% of women said their hair had more body.*
  • 86% of women said their hair looked fuller.*

How To Use

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. TIPS: As all Virtue shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.


Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Shipping & Coupon Restrictions

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