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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Shine and Protection
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Works well. Provides instant shine and enhances my color, and seems to keep the frizz away. Nozzle doesn't clog either, which is always a plus.
All the Shine!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The bottle is a perfect size, I was pleasently surprised. A little goes a long way so don't overdue it. I loved how it doesn't leave any weird "film" or feeling on the hair (I touch my hair a lot during the day). I personally loved the smell but my SO wasn't a huge fan of it. This is a product I highly recommend and will be using again in the future.
Worked well
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo worked well to clean my hair. Smelled ok but didn't last on hair. Didn't notice any improvement in length of color treatment fading/brilliance. Maybe a slight improvement to moisture of hair.
Nice Shampoo
Submitted as part of a sweepstakes entry
Reviewed at
I really like this shampoo. It has a good lather and a very mild scent. I wish I had the companion conditioner to use with it. Looks like I'll be making a purchase soon!
Works great!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've been extremely impressed with the results while using this ultimate color conditioner. My color treated hair feels so soft, smooth and hydrated. It maintained the vibrancy of the color and reduced dry and fizziness!