Wella ULTIMATE COLOR Shampoo

Benefits

• Gentle cleansing to minimize color fade*
• Color vibrancy for up to 10 weeks**
• 73% consumers agree scalp comfort is improved after 1st use**
• Helps to detox hair from color-distorting metals
• Revitalized hair from first wash
• *vs non-conditioning shampoo
• **With regular use of Ultimate Color regimen from salon to home
• ***Based on external consumer agreement study

Features

• Patented technology
• Formulated with Metal Purifier, Glycine and B5
• Dermatologically tested
• pH balanced formula
• Color safe 
• *Wella company is a member of the International Collaboration on Cosmetics Safety

Item 2650902

Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.

Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.