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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Smells amazing
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I'm was not too familiar with Wella hair products, and I was very excited to try something new, I have a very long hair and often curl my hair and after trying the shine stray for the first time I was pleasantly surprised, the formula is very light and not greasy, it smells amazing and hair feels like I just came back from the hairsalon. The only thing I would make design more lux for a price. The package arrived and cap was completely off. Other than that the shine spray is worth a try.
Smells good, very rich and heavy
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love the smell, and wella is a great brand… but I feel for my finer hair type, this product is a bit heavy. I felt like my hair got oily faster than when using other wella conditioners.
Salon quality shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo helps keep my hair from getting brassy. It isn't super sudsy which I prefer in a shampoo, so to me that is a downfall. The smell is absolutely divine, feels like I stepped out of the salon. Also my hair does not get greasy at all from this shampoo.
Good, but pricey, shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Colored my hair red for the first time again in years and knew I needed to find a good shampoo to use to help upkeep the color. The Wella Pro Care Ultimate Color Sulfate-Free Shampoo definitely helps to keep it from fading super quick, but I definitely think there are other options out there that will give the save results for not as much money.
Hair feels great
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've enjoyed using this conditioner over the past week. It smells great and a little goes a long way. I leave it on for about two minutes and my hair feels fantastic afterwards. I've noticed less tangles after showering and my hair feels better overall.
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