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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
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Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Mirror shine
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have to admit I was skeptical. I've tried a lot of sprays that claim to make hair shiny and healthy looking, but just don't perform. This Wella spray is 10/10. So easy to apply, didn't weigh down my fine hair and provided a mirror like shine. It also smells wonderful. Just a gentle sweet scent, nothing overpowering. I'm newly postpartum, so getting my hair to look anything even moderately above it having the life entirely sucked out of it is an accomplishment. It genuinely looks amazing though. Even my friends and family were commenting asking what I'd done.
a little goes a long way
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I liked this product but it took some getting used to. I had to play around a bit to get the right amount to have shine but not look oily. Overall I think it made my hair glow especially in pictures and I kept getting compliments when I'd use it.
A Must-Have for Colored Hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This conditioner leaves my color treated hair feeling soft, smooth, and hydrated without weighing it down. It has helped reduce dryness and frizz, adds shine, and makes my hair easier to detangle. The formula feels nourishing, rinses clean, and helps keep my color looking vibrant between salon visits. This has been a great addition to my color care routine.
Amazing shampoo for coloured hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I really like this shampoo. Even though I live in an area where hard water is not an issue, I noticed significant reduction in frizz and manageability of my hair after using this product. It felt very bouncy and healthy and kept getting better with every wash. I also think it helps with colour longevity. I am now curious to try the conditioner from the same line. This is probably my favourite shampoo!
That fine mist though...
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
My first impression after that perfect mist...the smell. I would wear my Wella spray as a body mist if I didn't like it so much for what it does to my hair. I have very long hair and I avoid any type of shine enhancing product because of the added weight to my already heavy locks. Not only did this not add any weight to my hair whatsoever, I sprayed it multiple times throughout the day (that smell!) and my curls held, and my hair maintained its bounce.
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